Marketing Summit

Top 5 Reasons You Need A Facebook Business Page

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Most common question Facebook Marketers hear? Why do I need a Facebook business page?

#1

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Search engine (SEO) friendly and IS a search engine

Search engines have the ability to index the information you publish on your Facebook Page.

This makes it so your company is more likely to appear in search results, so your business can be located by more individuals.

And…. Although not formally stated as such, Facebook is a search engine in its own right.

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Want Bacon?

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Low cost marketing with big results (if done RIGHT)

#2Facebook has an

enormous user base.

As shared on Facebook.com, there are now more than 700 million active users world-wide.

And with 50 percent of the active users logging into their site on any given day and spending over 700 billion collective minutes per month, these users devote a great amount of time to this new communication medium.

Typical users – 1 hr. per day / 100 friends.

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Unlimited branding and design opportunities

#3

Profile Picture

Facebook Ads

About Box

Likes / Talking about this

Page Favorites

Photo strip

Custom Tabs

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Analytics and demographical information (Target Marketing)

#4

Facebook has built-in useful analytics to its site to help business owners determine the results they are garnering from their efforts, as well as information about their followers.

This information includes total numbers of like and comments you receive on specific dates, broken down by day, month and a total aggregation. You can also gain demographic information on users including gender, age, language and location.

The data makes it possible for you to see who you are attracting and determine if there is a market for an expanded product and service offering.

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Promoting your business through your Facebook Profile is “illegal” and limited.

#5

According to Facebook's terms of service, "Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook."

If your business' profile gets shut down by Facebook for violating this rule, your friends list will vanish with it.

#5: A Profile is limited to 5000 Friends. A Page allows unlimited Likes.

#4: A Profile can message a few Friends one at a time. A Page can message all your Connections at once.

#3: Pages are visible to search engines. Profiles are invisible.

#2: Pages can add Tabs for promotions. Profiles cannot add Tabs.

#1: Legal Risk: Facebook does not want Profiles to represent businesses

Top 5 Cool Ways To Use Your Facebook Business Page

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Okay, I have a Facebook business page. Now what?

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Facebook Page Applications

#1

Facebook Applications open your page up for unlimited branding opportunities and integration with your other social networks.

Building an app (or multiple apps) on Facebook gives you the opportunity to deeply integrate your customers with your business by creating real user experiences that keep them coming back for more.

Landing (Welcome) Page

Contest

YouTube/Twitter/LinkedIn etc.. Integration

Email sign up

Facebook Places

#2

Facebook Places, an application that lets users "check in" on their mobile phones so friends know where they're hanging out and what they're doing.

Check ins are shared on the users profile for friends to see, investigate and join in the fun.

Places going away? Kinda. It is changing. Hope is that people will move away from thinking of location in terms of “checking in” and instead think about it in terms of tagging your location to what ever it is you’re doing — sharing a thought, posting a picture, etc.

NOTE: Tagging can be done while writing your post.

You should still claim your place and merge it with your page for recommendations.

Facebook @Mentions

#3

Connecting with others is the main reason you have a business page on Facebook so why not do it properly and use the @mention function in your posts.

@mentions are a fantastic way of recommending other businesses, highlighting achievements by others, promoting events and enhancing joint collaborations.

One of the benefits in @mentioning another business page or fan is that your post will also appear on their wall – hence spreading the word about your page.

NOTE: You must first like the business or the fan must like your page before the @mention will work.

HOW: Type the @symbol before typing the name and a drop down will come up for you to chose from.

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Facebook Vanity URLs

#4These web addresses are

easy-to-remember / use compared to the link Facebook gives you.

• http://www.facebook.com/pages/Gowns/183358471700119

• http://facebook.com/gowns

• You can shorten even further using: http://fb.com/gowns

Look much better on your print marketing materials.

Easy to set up once you have 25 “likes” on your page. Go to Edit Page, Resources, then “Select a Username”.

STOP! Before you chose a name think carefully about your choice. You can’t change it. Keep it short. Make it match other vanity urls you are using.

Facebook Posts

#5Offering helpful,

consistent and interesting content is one of the best ways to maintain a solid Facebook presence.

Like installing fence posts – You are creating something stable, valuable and long lasting.

Photos

Videos

Events

Questions

Links

Notes

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Top 5 Facebook Changes (to-date)

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What is Facebook doing now?

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Top Stories and Most Recent now in one News Feed

#1

Facebook’s summary:

“When you visit Facebook, you should see the things you’re most interested in…” (determined by Facebook based on your usage/information)

Ditched the old Two-Option News Feed, which made you choose either Top Stories (popular stuff in order of popularity) or Most Recent (chronological order).

Replaced it with a single News Feed which shows you both Top News and Recent stories.  

If you haven’t been on in a while, you see Top Stories because you may miss something important by virtue of not scrolling through all of your friends’ posts since you last logged on.

If you have been on recently you see Recent Stories since you haven’t missed anything important and they’re are not that many posts for you to wade through.

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Ticker becomes official

#2The ticker is a live-feed

area that sticks to the upper right corner of the screen and gives you a running play-by-play of what is happening literally right now.  

Similar to Twitter stream.

Click on anything in ticker to see the full story and comment on– without losing your place.  

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The Subscribe Button

#3

The Subscribe button allows you to set just how much you want to hear from a person.

• All updates: Everything your friend posts

• Most updates: The amount you’d normally see

• Important updates only: Just highlights, like a new job or move

You can also decide what “types” of updates you see.

• photos from one friend

• no stories about < topic > from another

• nothing at all from someone else  

HOW – Visit their profile, hover over the “subscribe” button and adjust.

DEFAULT: “Most Updates” which covers the majority of what you’re interested in.  

You can also now subscribe to someone even if you’re not friends or let others subscribe to you. NOTE: Post must be set to public for subscribers who are not friends to see them.

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The New Friend Button with Smart Lists

#4

Now whenever you friend someone you have a few options you didn’t before.

At the top of the list, you can easily set someone to

• Close Friend - will automatically set their Subscription button to “All Posts”

• Acquaintance. - automatically sets it to “Only Important.”

• Smart Lists - Lists that create themselves and stay up-to-date based on profile info your friends have in common with you–like your work, school, family and city. Facebook analyzes your work history, school, family and location to determine who will be added to your Smart List.

• Create your own lists – List you create to help you sort post in your newsfeed by what you want to focus on during your visit.

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“Profile” disappears

#5

The trio “Home,” “Profile” and “Account” are gone. 

Instead, you now have a small thumbnail and name of the user you’re logged in as – that should make things clearer when you are using Facebook as a Page.  

Use as a Page - Drop lets you act independently from your profile by selecting “use as a page”. Every thing you do and like in that mode will be as the page only.

NOTE: Don’t forget to watch your page’s newsfeed (like our profile newsfeed but only shows brands you have liked as the page – great for keeping up with your industry and competitors)

Also, the “Account” has been replaced by a simple down arrow so you can access all your account, privacy and logout settings.

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A few others…

#5

• There is now a “Friend Activity” feed on business pages so that people can see how their friends interact with your page.

• Posts or comments in another language prompt the appearance of a “translate” button.

• Posts that have been shared will now include a link you can follow to see who has shared them.

• You can now post birthday wishes to peoples’ walls without ever leaving your home page. Just click the birthday’s link in the upper right – like the new ticker.

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MORE QUESTIONS ?

Thank you!

To learn more about Facebook stay tuned in to Knowledge For Success for upcoming class schedules.

Next class – Nov 17th – 5 PM – Strategies only.

Beginners Class after the first of the year.

Julia Lilly360 Adminhttp://fb.com/360admin

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