Online Marketing Summit

© 2010 Compendium, All Rights Reserved

Generating New Business Leads with Corporate Blogging

(& Other Social Media)


Session Hashtag: #Compendium

Social Content Publishing

© 2010 Compendium, All Rights Reserved© 2009 Compendium Blogware, All Rights Reserved

Who We Work With…….

http://images.google.com/imgres?imgurl=http://inside-real-estate.com/images-logos/prudential_logo.jpg&imgrefurl=http://inside-real-estate.com/roseanneckrote/2009/10/26/the-steps-involved-in-a-short-sale/&usg=__9HnGH-EI62-U7VnKZWJ__g3pjTk=&h=409&w=1312&sz=79&hl=en&start=1&itbs=1&tbnid=eCt2EvgD5WgSUM:&tbnh=47&tbnw=150&prev=/images?q=prudential+logo&hl=en&gbv=2&tbs=isch:1





Blog




For most searches, the home page is not the entry point. “Any page can be the entry page” “We have to rethink our approach to site design and user interaction based on the new world”

Vanessa Fox: Marketing In The Age Of Google


Old Web


New Web




Target: 1500 Terms20 Geographies






1,000’s of Categories





Search Traffic


0

200

400

600

800

1000

1200

1400

1600

1800

2000

TOTAL clicks

11% Conversion Rate



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Honolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in Hawaii


Dunbar Circle

"Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”….. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."





© 2010 Compendium, All Rights Reserved© 2010 Compendium, All Rights Reserved




Search and Social Media:

Friends, Not Enemies

Online Marketing Summit

Documents

hawaiiair travel

compendium blogware

honoluludirect flights

honolulu hawaiiactivities

honolulucheapest flights

hawaiicheapest flights

oahuair flights

social media