Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends

Atif Khan

Client Partner, Mobile & Social Games

“…encourage them to open the app more often and keep

them…”

Above: Digi-Capital tracks huge mobile apps

growth.

Image Credit: Digi-Capital

Growth, Growth, Growth What’s next?

• People are spending more time

and money in Mobile Apps

• Mobile Apps are becoming more

than Games

• Gaming is still the biggest

business and will account for

over $30b in revenue

Source: http://blog.appfigures.com/app-

stores-growth-accelerates-in-2014/

Image Credit: Appfigures

Apps on Apps on Apps What does this mean?

• All three app stores grew by at

least 50% YoY from 2013 to

2014

• Google is growing at

unprecedented pace

• There’s a of competition in the

app stores to get your app found

2,000,000 APPS

App Store Google Play


2,000,000 APPS


You are here

Getting ahead of the gameStrategies for Apps Marketing on Facebook

Over The Past Two Years We’ve Learned How to Set Clients Up For Success

Education

• Algorithm / Frequency Cap

• Importance of Creative

• Implement Best Practices

Creative Targeting Bandwidth

• Creative Testing Framework

• Inspirational Creative Shop

Sessions

• Video!!

• Country Expansion

• Android Device Optimization

• Nested Lookalikes

• API Integrations

• PMDs

• App Events

Targeting: Custom & Look-a-Like Audiences

Lookalike 1%

Lookalike 4%

Lookalike 7%

Lookalike 10%

Custom

Audience

▪ Target Lookalike 4%

▪ Exclude Lookalike 1%






▪ Seed audience auto excluded

Advanced: Nested Lookalike Audiences

Focus on Creative

Engagement/Re-Engagement

30-50%Of desktop spend targeting re-engagement

Top Eleven & Re-Engagment

>500%Return on Ad Spend

Where things are going:

• Mobile Video

• Mobile

Engagement

• App Events/API

• GO Global

• Andriod

Thank You