MassTLC marketing analytics summit, HubSpot

1

All-in-OneMarketing Software

Search Engine Optimization

Blogging & Social Media

Lead Generation

Email & Automation

Marketing Analytics

Lead Management

Define Your Funnel Stages

Visits

Leads / Inquiries

Marketing Qualified Leads

Sales Qualified Leads

Opportunities

Customers

Visits

Leads

5

White Bread Leads

7

Wheat Bread Leads

Customers by Marketing Source

Computing the Marketing SLA

MQL Type Average Revenue / Customer

MQL to Customer Close %

Value per MQL

Whitepaper $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Online Demo $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000

Marketing Dashboards

http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx

Marketing Dashboards

http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx

Sales Dashboards

* Data has been altered from actual HubSpot data for the purposes of this presentation

Sales Dashboards

* Data has been altered from actual HubSpot data for the purposes of this presentation

Sales Dashboards

* Data has been altered from actual HubSpot data for the purposes of this presentation

Sales Dashboards

* Data has been altered from actual HubSpot data for the purposes of this presentation

Sales SLA