6/3/2011 Cynthia Stevens and Joe Murphy from ByAllAccounts presented at MassTLC's Sales Enablement Summit; Increasing Volume, Velocity & Value through Sales Enablement and Alignment
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. ByAllAccounts: Effective Sales and Marketing
Collaboration
Cynthia A Stephens, VP Marketing
Joseph A Murphy, EVP Sales
2. ByAllAccountsThe Professionals Choice for Financial Account
Aggregation
640+ customers (firms) direct
200+thru channels
Transaction increase closing 75-100 deals per quarter up from 38
per quarter in Q1 2010
Revenue increased 87% over the past two years and 35% in 2009
SaaS Model
Starting at $4,000 annually
Hundreds of Billions of Dollars Flow Through Our Aggregation Engine
Daily(Billions of dollars in assets under aggregation)
2
3. A shared vision drove organizational structure
Re-define sales rep role on closing business drive to a shared CMRR
target
Marketing team
Acquisition marketing team for lead creation and nurturing
4. Sales development reps for qualification and opportunity
creation
5. Marketing interns for market research, analysis and
operations