We are CONNECTING! When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series
Jan 22, 2015
We are CONNECTING!
When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series
Lean Sales and Marketing is
a method to make you more
effective than your
competitors. Lean is
something that some people
want to do, to beat their
competitors. It is not
something you have to
do.
Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system on how to define knowledge gaps and close them.
Lean Sales and Marketing
takes an entirely different
perspective on knowledge
transfer. It is not the
perspective of educating
the customer; it is from the
perspective of learning
from the customer,
understanding how your
customer uses and benefits
from your product or
service.
Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.
Lean Sales and Marketing
takes responsibility for
demand. They are always in
search for the next hassle map
of the customer where
tomorrow’s demand exists.
Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.
What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are simple:
1. Go and see the initial practice (Gemba), the user.
2. Form a working vision from the user experience, an ideal situation of where the USER wants to go.
3. Visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.
Lean Sales and Marketing is
incredibly powerful.
You can't write and teach Lean Sales and Marketing.
It is a Learn by doing approach.
EDCA PDCA SDCA
http://leanmarketinglab.com
• Over 130 eBooks• Regular Blog Posts• Free Tools• Discussion Groups• Podcast with Celebrated Authors, Industry
Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing.
Visit the Lean Marketing Lab Website
When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series,
webinars, chat and email support. In addition substantial discounts on other Business901 programs
and material as they become available.