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1. Markets: Segmentation,Targeting and PositioningLecture 4Chapter 6© 2009 John Wiley and Sons Australia 2. Chapter 6: Markets: segmentation, targeting andpositioningLearning…

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SELLING SKILLS 1 Customer Centric Selling What Kind Of Customer are You? 2 Customer Centric Selling "The most successful people in any industry are seldom the smartest…

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INTERNATIONAL BUSINESS CHAPTER 11: MARKETING STRATEGY 1 Presenter: Nguyen Thanh Huong CONTENTS Active learning case: Volkswagen in the US market International marketing:…

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Building customer relationships Building Customer Relationships Relationship Marketing Relationship Value of Customers Customer Profitability Segments Relationship Development…