KARS Limited

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K.A.R.S. Automotive Services Limited

Pioneering Automotive Servicing


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What is K.A.R.S.Automotive Servicing

Limited?Is it a service centre? Or

online automotive suppliesshop?


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Well its a little of bothKARS is an Auto Care Service providedthrough a web interface utilizing asubscription based business model. The

service differs from other service providersin that we provide a WE COME TOYOU service model is implemented.Customers would create virtual service

packages based on their needs/finances andwe would dispatch our highly skilledtechnicians to your location to service yourvehicle.


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How does this work?Customers interact with us

mainly through our website,

there they can create acustomizable virtual service

package which best suits

their needs.


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Tell me more about its done?After you the customer create aservice package on our website

(https://www.karsautoserv.com) andsubmit a location where you wouldlike your servicing to take place. Our

specially trained technicians wouldvisit requested location and service thevehicle/s at the requested location.


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What about equipment?How would you be servicing

the vehicles?K.A.R.S. Automotive Services

would be utilizing portableservicing equipment when servicing

customers.


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Business Environment

Impact of the Dynamic


on your Business?

Elements in the

Dynamic Business

Environment

(Gitman and McDaniel) stated intodays business environment,

organizational structures need to

be designed so that the

organization can quickly respond

to new competitive threats and

changing customer needs. A

successful future depends on the

ability of a company to be flexible

and respond to the needs ofcustomers.


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Business Environment Economic

This element has the greatest impact on the business, as theeconomic climate will hereby determine such factors as thebuying power of customers and the lending market (as a means

of the business sourcing capital), thus significantly influencingthe success of the business

Legal/Political

This business is entering a unique domain and new laws woulddetermine the manner in which the business needs to operate.For example, if government passes strict laws on internet

security, the companys website would have to adhere to thesenew rules as to protect the customer for fraud etc.

Demographic

Business has to target specific market demographic in order tothrive, i.e., ideally corporate women who dont possess such a

perk or group packages that are offered by their job, would beprime candidates, i.e., niche market.


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Business Environment Social

Because of negative stigma still associated e-commerce, online shopping or services, T&T localswould be wary of such a service being offered locally..

Competitive

Competing with local/physical automotivemaintenance providers, who provide walk-in services,

not we come to you Entrepreneurs

Entrepreneurs with higher/greater amount of capitalcould jeopardise business success directly andsignificantly, in ways such as, imitating the businessmodel and implementing it on a larger/greater scale.


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Workers

Also since the business is customer service

oriented, proper personnel are needed sothat great customer service is deliveredthat sufficiently meets business needs.

Customers

Technophobes wouldnt be fully open tothis type of business; people wouldvefinancial concerns over the security of their

financial information.


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(Behrsin and Twibill)s summary in their 2003

report stated : With technologys penetration into

every business function executives have seen

first-hand how it gives them access to well-organised, quality information they can use to

make better decisions, and how it now

fundamentally supports the day-to-day running of

their business. Not surprisingly, they nowappreciate that the right choice of technology,

coupled with its timely deployment, not only holds

the power to solve business problems but improve

a companys competitive position.

Impact of Technology


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MARKET STRUCTUREWe will be venturing into aMonopolistic Competition Market,

due to a number of small firms in thestructure that also service vehicles andsells similar products as we do.


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PARTICIPATING AS A

RESPONSIBLE CORPORATECITIZEN

Our company will establish a code of ethics which willbe strongly followed by all of our employees from top

management to the bottom and displaying justice to each other. A distinct factor as a Responsible Corporate Citizen areEconomic, Legal, Ethical and

Philanthropic Responsibility.

Economical -The employers would have a responsibilitythemselves to meet the obligations of the stakeholders andbeyond this fundamental responsibility the employers in returnwill provide a clean, safe and a discrimination free environmentalong with job security .The company will also empoweremployees to make decisions on their own and suggestsolutions to company problems.


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Contd Philanthropic -By donating into community development

our company will display a responsibility to society.

Legal - Dealing directly with hazardous waste we willadhere to all rules and laws to ensure we protect theenvironment.

GLOBAL MARKET PLACE IMPACT

From design and manufacturing to distribution and

marketing all aspects of the industrys products and services

are affected at some point. Therefore by networking and

importing we can turn that downturn into a gain by being able

to streamline processes, trim costs, earn and maintain market


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TYPE OF BUSINESS OWNERSHIPKARS has adopted the use of a S-

Corporation form of business.

An S- Corporation is a hybrid entity that isorganized like a corporation, but taxed like a

partnership.


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Pros & Cons of SCorporation

Ownership


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Mitigation of DisadvantagesStructured By-Laws would be put in placegoverning distribution of power in relevantcircumstances.

Example: In the event of the C.E.O.s death(K.A.R.S.) the By Laws (contract) would havestated who would gain control over the company.

To minimize the amount Taxation Regulationsthe company (K.A.R.S.) will embark onCorporate Philanthropy. In so doing the companycould add said philanthropy to tax claims andbenefit from tax exemptions.


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MANAGEMENT &

LEADERSHIPElements of the Levels of Planning

Strategic planning- a five year long-range goal,KARS will be looking into owning its own fully

equipped mechanical and automotive repairfacility.

The opening of another branch in Tobago as thefirst step of regional expansion.

To be greater advanced in the area of technology,by keeping in step with the different phases ofauto and other technological upgrades. Increasein staff and available vehicles as to attain an

almost immediate responseto customers request.


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Tactical planning- Job Completion Forms. Ensure staff

efficiency and less idle hands on the job. Staff will beresponsible for proving written reports to superiors on jobs

done and how effectively it was carried out. Each

department will be given a specific quota or goal to

establish at the end of the month, ensuring diligence fromall levels of the said department.

Operational planning- ensure that customers request

for service is adhered to efficiently and staff understand the

needs of the customer, so that the job will be carried out

effectively and boosting customer satisfaction.


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Contd

Contingency planning - will take place in the event

of any changes in the law or budget regarding motor

vehicles, to ensure that our company stays afloat. In

the event that a large motor vehicle dealershipcompany decides to purchase the company,

management will have to take into consideration the

sale price as well as staff displacement. If the said

dealership should want to incorporate our service,management will have to ensure branding of our

service.


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LEADERSHIP STYLE

A Participative Leadership style is adopted,where decision making is shared with

subordinates and discussions encouragedon issues that affects the different levels ofstaff. Management shows concern for ideas,coach staff to be effective as leaders and

help co-ordinate efforts. Employeeempowerment is also given to subordinates,granting them the autonomy and to makedecisions.


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Control Of Business ActivitiesActivities will be controlled through a process thatmonitors the implementation of a plan andcorrects deviations from same. Performance

standards and goals will be set based on thecompanys strategic, tactical and operationalplans. Departmental and individual performancewill be measured against those desired standards.Actual performance level will be compared to

those established. If a gap should exist, the reasonfor it will be determined and corrective actiontaken. A feedback system will use the informationgained to set up future standards for greater

performance.


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ORGANISATIONAL STRUCTURE

Owner/ ManagingDirector

Finance Manager

Accounts PayableSupervisior

Accounts PayableClerk

AccountsReceivableSupervisior

AccountsReceivable Clerk

Operations/InventoryManager

SeniorTechnichan

Technichans

Senior Mechanic

Mechanics

InventorySupervisor

Inventory Clerk

MarketingManager

MarketingSupervisor

Assistants

CommunicationsManager

CommunicationsSupervisor

Assistants

Human ResourceManager

Human ResourceSupervisor

Assistants

DevelopmentManager

It Specialist

IT Assistant

Office Manager

AdministrativeAssistant


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Human Resource Management

ConsiderationsOur critical Human Resource Management considerations are attracting,developing and maintaining the best talents and employee comfort andsatisfaction. This would be done through the External Labor Market;media advertising, social networking, college recruiting and attending jobfairs with strong recruitment branding.

Development of talent by providing On-The-Job Training improvingperformance & hopefully have a reduction in errors and increase jobknowledge and skills. encouraging and assisting employees to attend

various workshops and training programs to ensure that they are alwaysup to date with new techniques and knowledge where their jobs areconcerned.

Maintain talent with types of compensation apart from direct pay (wage or

salary) employees will receive bonus, spot bonus, employee of the quarterawards, education assistance.


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Proposed LocationMain Location - Docks Side Road, Wrightson Road, Port of Spaincomprising of our Head Office, Dispatch Centre, Auto Centre &Show Room. POS is the Business City; from as small as a nutsman to large firms such as RBC. Businesses in the city of POS

always tend to be well-known and persons near and far more thanfrequently, access the city for business and pleasure.

Medford Road, Chaguanas - Dispatch & Technical Support Centre;

providing service to persons in and around the vicinity. In this wayK.A.R.S, though an online and dispatch service, would also be aneasily physical centre to connect with busy business people whowould appreciate a fast response time rather than being interested inthe service but discouraged by distance. The Central region isembracing economic growth. A lot of businesses elsewhere also setup offices in this location.


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Layout

Our dispatch teams at both locations would be coming to youas requested and preferred, then taken to the centre andattended to based on what the demand is. For dispatch minor

service, the service would be completed on the spot, andconversely for in depth services, your car would be driven tothe centre and serviced by the in-house technician/engineeringteam. As such

The layout used in designing the facility would be CellularManufacturingA Start-to-Finish Focus. This type of Layoutcombines both Product and Fixed-Position Layout. In this waywork cells are small and self-contained production units thatinclude several machines and workers arranged in a compact,sequential order.


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BASIC FLOOR PLAN LAYOUT 1ST FL


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BASIC FLOOR PLAN LAYOUT GROUND FL


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MARKETING MANAGEMENTTarget Market

We target all automobile owners, anyone who wants their vehicleservice, repaired or tuned. We also target those who have no timeto carry the vehicle to service because of their busy lifestyle, our

come to you service would be great.

Creating A Competitive Advantage

We offer unique goods and services. When customers carry their

vehicle to otherleading service stations with a problem, theywould solve that problem only. At KARS we solve the problem, aswell as diagnose what caused it in the first place and fix it so youcan avoid having the problem again. Free electronic diagnostics isoffered to all our customers, also when your vehicle is serviced wedo free detailing and air refresher. Your vehicle will return to youfeeling like a new car even give you that new car smell.


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Marketing Mix

The marketing mix is often crucial when determining a product

or brand's offering, and is often synonymous with the four

Ps: Price, Product, Promotion, and Placesomething that we dodifferent from others.

Price - Our prices are very competitive for the service that we

offer, if you can get the service we offer cheaper we would

match it.Product - We offer a unique service lifestyle solution.

Promotion - We advertise on all social networks, electronic

screens, billboards through-out the country, television and flyers.

Place- We have two stationary locations where you can bring

MARKETING MANAGEMENT

K A R S Y O h


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When you think and see your car you wont forget

K.A.R.S.

Food for thought:Just as if you have a husband, wife, child or significant

other and you cherish them and invest in there safety, life

and satisfaction, your car is the same so think of K.A.R.S.

as well as your very own car as Your Other Companion.

K.A.R.S. Your Other

Companion

KARS Limited

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