Intersection of Fundraising and Social Media - AFP Western North Carolina 2013

Presented by

Dawn A Crawford Social Media & Communications Consultant

@SocMediaRckStr

Intersection of Social Media and Fundraising

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• Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits

• Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience

• Bring us your problem and we’ll solve it

Clients, Experience & Affiliations

Social Media is a Conversation

Why Add Social Media to the Mix

• Pushes communication to your members and donors

• It’s where they are already spending time

• Makes your organization feel innovative & easier to find

• Sometimes easier than a updating a website

Testing! Testing!

• Don’t know where to start? • Do a quick test of your

members and donors to see where they are spending their social media time

• Use a free tool like SurveyMonkey or Google polls

tools make us human

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• Update members on events, new programs or fundraising totals

• Recruit new members – “shop before you buy”

• Become a thought leader - Share interesting news about your cause

Group PageRestricted Membership XCan Open to the Public X X

Cover Image X XEvents X XUpload Documents XAdvertise on Facebook XUpload Photos X XAnalytics XTimeline Features XVanity URL X

Make It Powerful

• Use images and videos• Have your members

turn on “notifications” so they get all your posts

• Take advantage of the cover photo to showcase members or cause

• Snag a vanity URL

• Live tweet events

• Update members on events/fundraising totals

• Recruit new members

• Share interesting news

• Get on VIP's radar

• Fundraise one tweet at a time - Have a sponsor/partner match number of tweets $1 up to a total

Cool Tool - Social Media DashboardHootSuite – HootSuite.com

• Manage Twitter & Facebook in one place• Schedule updates• Batch upload• Analytics

• Video is the next social media revolution – be ready for it!

• Need more of an example than Kony 2012?

• Share videos of events, members, leaders

• Tell story of who you help!

• Visual pin board of photos and ideas• 3rd most visited social media

site• Primarily happy photos, but

can be used for good

• Create a board for committee members for an event

• Try a visual “laundry list” of fundraising impact

• Photo sharing social network for iPhones and Androids

• Bought by Facebook in April so it will be around for a while

• Big hashtag culture

• Try a photo contest or just advertise your fundraisers

• Show your cause and members

• Can send images to Facebook, Twitter or blog

Google+

• Great for SEO• Still VERY early adopter• Hybrid of Facebook and Twitter – long form

information sharing• Hang Outs are fun thing to play with• Example:

• Ottawa Public Health - https://plus.google.com/114449461171984600499/posts

Find Your Mix

News X X X

Photos X X X X X

Videos X X X X X

Events X X X

Information Sharing X X X

Builds Trust X X X X

More Women X X X Unknown Unknown

Lots of Interaction X X X X X X

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start a ripple

Prime the Social Media Pump

• Give value• Be a person• Identify champions• Take it off social media• Engage often

Peer-to-Peer Fundraising:How It Works

Give Donations

Create Fundraising Pages & Ask for

Donations

Starts an Online CampaignNonprofit

Supporters, Board, Staff

& Volunteers

Co-WorkersFriends & Family Network

Peer-To-Peer Fundraising

• 7.5% transaction fees are industry standard + monthly fees

• Make sure it’s completely social media optimized

• Start small and repeat

Mega Example – Charity: water

$3,000,000 as of late 2010

parting thoughtshttp://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg

Social Media is a Conversation

Explore

Nerd Out & Experiment

http://www.flickr.com/photos/marsdd/2986989396/sizes/o/

Say Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/

Passion is Infectious

http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

Biz Card + Internet Magic = Presentation

[email protected]

720-231-1930@SocMediaRckStr