Afp toronto 2010 11 f ire up your board for fundraising- easy jobs for every board member

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The Situation Between Boards

and Staff . . .

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Mass Confusion

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Who’s supposed to do what? Who’s supposed to do what?

The Myth of Board Members and Fundraising  

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The Myth of Board Members and Fundraising

Mention the F-Word . . .

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Most Board Members’

Definition of Fundraising

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Board Members Think Fundraising = Rejection���

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They Think Fundraising = Cold Calls

The Fired-Up System

1.  Fire-­‐Up  Your  Board!  

2.  Redefine  Fund-­‐raising  

3.  Easy  NO  ASK  Jobs    

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Step One: Get Your

Board Fired Up About the

Cause

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Board Members Need

To Connect with the Passion

That Brought Them To You

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Ignite Your Board’s Passion

#1 Personal story

#2 What are we raising $ for?

#3 Mission moments

#4 Interesting meetings

#5 Social time

#6 Focus on action items

Step 2: Re-Define Fundraising

# 1 Let Them Talk About Their Fear

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How Do You Really Feel About Asking For Contributions?

“It never feels appropriate.”

“Believe it or not, I’m afraid of being rejected.” --

“It just feels so tacky to ask for money.”

“I’ll ask them for money, and they’ll turn right around and ask me.”

“My friends might drop me if I ask them for money!”

Fundraising’s Dark Side:

#2 Donor Joy: “How Did You Feel The Last Time You

Gave to Your FAVORITE CAUSE?”

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•  Proud  …  Joyful  …  Happy…

Powerful  …  Excited.  .  .  Hopeful    

•  Wish  I  could  do  more    

•  Part  of  something  important  

•  Glad  to  be  a  partner    

•  Want  to  make  a  difference  

The Difference

Volunteers Donors

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A Revolutionary Idea

We’d rather have

FRIENDS than donors! ���

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What Will Friends Do For You?

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When the Going Gets

Tough, Where Will Your

Friends Be?

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#3 Fundraising is NOT Asking for Money

It’s Making and Keeping Friends ���

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What Would Your Fundraising Program Look Like if You Made it a

Friendraising Program?���

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Fundraising’s Dirty Little Secret: Waaaay Too Much

Donor ATTRITION

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After Their Gift, Do Your Donors Fall Into

the “Donor Abyss?”

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Make Friends Out of Your Donors

And Encourage Them to Stick Around

#4 Plenty of No Ask Activities for Board Members in the Fundraising

Cycle

THANK THANK THANK AGAIN

CULTIVATE AND INVOLVE

ASK FOR SUPPORT

IDENTIFY PROSPECTS

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Time and Energy Spent in Each Part of the Fundraising Cycle

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Time and Energy Spent in Each Part of the Fundraising Cycle

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#5 The Power of A Volunteer:

If our true believers won’t help us, who will? Albert Camus

#6 Optimism and Abundance

1.  Deal with their fear

2.  Donor joy

3.  Make friends first

4.  They don’t have to ask

5.  The power of a volunteer

6.  Optimism and abundance

Redefine Fundraising

STEP 3: Specific NO ASK Fundraising Jobs  

•  Narrow focus •  Simple •  They get to choose

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Easy  Fundraising  Jobs  VIP  Prospect  List  

Who  are  the  10  most  important  people  who  could  catapult  your  organizaHon?    

   Easy  Fundraising  Jobs  Ask  for  Advice    

•  If you want money, ask for advice.

•  If you want advice, ask for money.

   Advice  Visits  

“I've  been  having  a  great  Hme  contacEng  various  business  leaders  asking  for  their  coaching/opinion  on  making  the  Grand  Canyon  Chapter  of  the  Red  Cross  a  success.      

I  briefly  outline  the  reasons  I  serve  on  the  board,  what  the  Red  Cross  does  in  our  community,  and  ask  what  successful  pracEces  they  have  seen  on  other  charitable  boards.      

The  response  is  great.    They  are  interested  in  the  Red  Cross  and  want  to  have  on-­‐going  dialogue!    It's  about  relaEonships......  Thanks  again,  Gail    

     Karen  Mildenhall,  Chair-­‐Elect  Phoenix  Red  Cross  

 Easy  Fundraising  Jobs    Host  A  Behind  the  Scenes  Tour  

•  Board  members  invite  their  FRIENDS  

•  Board  member  welcomes  

•  Call  the  next  day:      –  “What  were  your  

impressions?”    

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 Easy  Fundraising  Jobs  Small  Socials  and  Gatherings  

• No solicitations!

• Plan your followup – or don’t do it!

Easy  Fundraising  Jobs    Thank  You  Calls  to  Donors  

•  The next solicitation, those called gave 39% more.

•  After 14 months, those called were giving 42% more.

Donor Centered Fundraising, Penelope Burk

•  One out of 10 gifts, board members made thank you calls 24 hours after receiving the gift.

The  LAST  WORD  Successful  Fundraising  in  a  Tough  Economy  

“Persistence  is  key    especially  when  budgets  are  9ght”  

-­‐NC  Congressman  Bob  Etheridge    upon  giving  one  of  my  clients  a  check  for  $1  million  

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Next  Webinars    

Dec.  7:  Last  Minute  Strategies  to  Raise  The  Money  You  Need  Jan  12:  2011  Trend  Outlook:    

Seven  New  Rules  for  Fundraising  in  Changing  Times  Feb:  Create  an  Engaged,  EnthusiasEc  Board  Full  of  Passion  for  

the  Cause  

Weekly  NEWSLETTER    www.gailperry.com  

LinkedIn,  Facebook  and  Twiber    @gailperrync  

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