TN5: How to Harness Twitter and Other Social Media for Your Fundraising Tuesday, April 13, 2010 3:00PM - 4:15PM Dave Tinker, CFRE Director of Development ACHIEVA
Using Social Media for Fundraising - AFP International Presentation by Dave Tinker, CFRE
May 07, 2015
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
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TN5: How to Harness Twitter and Other Social Media for Your Fundraising
Tuesday, April 13, 2010 3:00PM - 4:15PM
Dave Tinker, CFREDirector of DevelopmentACHIEVA
What is Microblogging?Why Should I Care?Examples of How It Has Been Used For
FundraisingExerciseTools You Can Use
What We’ll Go Over
Definition
“Microblogging is a form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video.”
Source-Wikipedia
5% of users account for 75% of activity
66% of all internet users in the world visit social networks
75% of Americans use social media
33% of adults online post to social media sites at least once a week
93% of social media users believe an organization should have a presence in social media
Sources Forrester, Wecando.biz, Sysomos
Who Is Using Social Media?
Microblogging Tools
23 million users 60 million people visit Twitter each month More women than men on Twitter (53 to 47%) More than half of posts are done using an
application and not via the Twitter website Created current real-time search Watch trends as they happen
Sources Forrester, Wecando.biz, Sysomos
Twitter Facts
Users By Age
Users By Country
Country June 2009 January 2010
USA 62.14 50.88
Brazil 2.00 8.79
UK 7.87 7.20
Canada 5.69 4.35
Germany 2.00 2.49
Indonesia Not recorded 2.41
Australia 2.80 2.39
Netherlands 1.28 1.32
India 0.87 1.27
Japan 0.71 1.22Source - Sysomos
Twitter Growth
Tweet UpsTwestivalsProspect Research
Early Adopters
Events where people get together to discuss a subject
All tweet about a specific cause to build awareness to their followers
Builds on-line activism and awareness using off-line tactics
TweetUps
Started when Twitterers in the UK decided to meet in person in Fall of 2008
Social event tied in with fundraising for a homeless shelter
What if this happened in many cities? 10,000+ people in 202 cities met on 2/12/09 Raised $250,000 for charity:water
Twestival
Follow • Foundations• Donors• Prospects• Other Charities• Lists
See who is talking about you
Prospect Research
Picking a Name• Use your agency name• Use a name that fits into your campaign
Make sure to complete the full bio• Full information• Key Terms• URL for your website
Twitter backgrounds are customizable
Signing Up
Haiti
Social Media accounted for millions of dollars in gifts from across the world
Provided immediate news outlet to explain how to give
Nonprofit scrutiny• Yele Haiti
Haiti
Elections• Iran• Moldova
News Call to Action Change Avatar Add a Ribbon
Advocacy
The Guidestar Impact
Allows for writer to indentify key terms in post
Allows for easier search Creates groupings Used in #Beatcancer campaign Can be event specific
Hashtags - #
@Aplusk @RealHughJackman @Drew @BMarler
User Follows
Create a fundraising tweet for your organization in 140 characters or less
Exercise
Update multiple accounts at the same time• Tweetdeck• Seesmic
Monitor what people are saying about you• SocialOomph• Twendz• Google Alerts
No Staff? Use Outside Help
Tools to Help
Social Media Policy• Who will do the work• Privacy• Confidentiality
Make sure it fits into your plans• Marketing Plan• Development Plan• Overall Agency Strategic Plan
Strategy
Microblogging isn’t a fad• Users are across the globe• Think strategically
There are many tools• No one universal tool
It can enhance fundraising It’s a marathon not a sprint
What We’ve Learned
Listen & Engage
• It’s a dialogue, not a monologue• 85% of social media users believe that an
organization should also interact with its customers
Be Active
• Update Information Regularly Measure
Remember To
Questions?
Links
Alltop - http://social-media.alltop.com/ Beth Kanter - http://beth.typepad.com/ Change.org – http://www.change.org Give A Tweet – http://www.giveatweet.com GoogleAlerts – http://alerts.google.com John Haydon – http://johnhaydon.com Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4 Razoo – http://www.razoo.com Seesmic –http://www.seesmic.com Social Media Policies – http://is.gd/4mxAkSocialOomph –http://www.socialoomph.com Tweetdeck – http://tweetdeck.com/beta/ Twitter 101 http://business.twitter.com/twitter101 Twendz – http://www.twendz.com
ACHIEVA
Dave Tinker, CFRE711 Bingham Street
Pittsburgh, PA 15203412-995-5000 x 436
www.achieva.info .:. www.twitter.com/achieva
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