Leveraging Community Resources Gina Campbell, CFRE.

Leveraging Community Resources

Gina Campbell, CFRE

2

Show Me the Money

3

Presenting........

Alliance Community Pantry

Dave Puterbaugh

4

Presenting……..

Good Samaritan Hunger Center

Nan Bartlett

5

Community Chest

• Who did you choose to fund?

• Why?

• What triggered you to give?

6

Monopoly

7

Skills Needed

• Basic Resource Management

• Negotiation• Strategy

– Have the most utilized property

– Stay away from property utilized the least

8

Charitable Giving in 2010

73%

14%

8%5%

IndividualsFoundationsBequestsCorporations

9

Individual Donors

• Who are these individuals?– Neighbors– Friends– Family– Beautician– Banker– Co-Worker– Club and Association Members– Person sitting next to you at Starbucks– Family Physician– Former Clients– Congregation– Volunteers

10

Essentials To Share With Prospects and Donors

• Mission• History• Goals• Needs• Target Population• Outcomes

11

Mission

• Know it.

• Share it.

• Plaster it.

• Keep it at the center of everything you do!

12

Mission

• It’s the reason you exist.

• It’s how you impact the community.

• Who are your stakeholders?

• How does every service you provide relate back to the mission?

13

14

History

• Who• What• When• Where • Why

15

Goals

• What are the program or mission goals?

– Increase service due to need

– Expand menu due to dietary needs of clients

– Add more storage due to turning away food donations or not taking advantage of all the food donations

16

Needs

• What resources are required to fulfill those needs?– Fresh produce– Construction– Volunteers– Staff– Computer– Copier

17

Target Population

• Who do you strive to serve?– Zip code– Neighborhood– Children– Seniors– Diabetics

18

Outcomes

• This is the reason you exist

• It is the benefit you provide to your community

• It indicates your success……or not

• It shows your commitment

• It is a must

19

The Landlord’s Game

20

Outcomes

• #1 game sold in the world• 1 billion players• 6 billion little green houses built• 111 countries• 275 million games sold

21

Outcomes

Pantry Outcomes

We have a pantry in Akron and we give 2 bags of food to every family we serve.

Pantry Outcomes

We provide 117,000 meals each year to families living in the 44312 area who are food insecure.

(150 people x 3 meals x 5 days x 52 weeks = 117,000 meals per year)

22

Outcomes

Hot Meals Program

We serve hot meals and our yearly budget for food is $5,000.

Hot Meals Program

Because we collaborate with 4 community partners and utilize various community resources, we are able to provide 9,000 hot, nutritional meals for $5,000.

23

Educate, Cultivate, and Engage Prospects and Donors

• Share your mission.• Relay your goals.• Demonstrate your need through statistics.• Know your success and provide outcomes

through statistics client stories.• Share how additional funding will impact

the mission, program, and community.• Display good stewardship.

24

Educate, Cultivate, and Engage Prospects and Donors

• Communication increases donor– knowledge– inclusion– feeling of value

• Forms of Communication– phone– newsletter– report on outcomes – invitation to special events and volunteer

25

Thank you!

Thank you! Thank you! Thank you! You cannot say it enough! • call• write a letter, note, e-mail, send a card• acknowledge

26

Maximize Your Resources

27

Maximize Your Resources

• Collaborate with community partners.– Foodbank– Ohio Benefit Bank– Social service providers– Volunteers

• Your partners will be interested to know how little it costs to provide a meal due to collaborating with the Foodbank.

• Your partners will be interested in knowing how many people you referred for additional assistance to local agencies.

28

Maximize Your Resources

• Your partners will be interested to know how many volunteer hours are used in place of paid employees.

29

Community Resources

• Local Library• BVU / Center for Non-Profit

Excellence (Business Volunteers Unlimited)

• Foundation Center of Cleveland

• AFP Website

30

Charitable Giving in 2010

73%

14%

8%5%

IndividualsFoundationsBequestsCorporations

31

Mission

32

References

• Donor Centered Fundraising, Penelope Burk• Feeding America• Measuring Program Outcomes: A Practical

Approach, United Way of America• The Complete Guide to Fund-Raising

Management, Stanley Weinstein• www.givingusa.org• www.hasbro.com• www.unlimitedprofits.com