Ignition five 26.10.10 v

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26th October 2010

1. Wake up light film

Philips just launched a lovely campaign for its new product, the Wake up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen

bulb, which makes us wake up smoothly with the gradual increase in its light.

“Wake up the Town” an experiment that will be held in Longyearbyen, a town near the North Pole, passing through four months of the year totally in the dark. From 26th october the sun sets and doesn’t come up

for 4 months. The whole routine of the inhabitants of the place changes and the sense of time, day and night, simply cease to exist. At this point Philips is

going to try and help the inhabitants, and document the story of their lives with the help of the product.

1. Philips Wake up Light Campaign

2. Nikon Guerilla style billboard

Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand's D700 model in Korea.

At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a

premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities

in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the

station and into a mall - directly into the store where they could purchase the new D700. Mission

accomplished.

2. Nikon Guerilla style billboard

3. Sensodyne projection map

What was different about this projection mapping event, was that sound was broadcast via your mobile phone by people dialing in to avoid the noise pollution that otherwise may have been created. it does, seem to make the whole event a little more personal and engaging.

Forcing people to dial in for sound would have pros and cons. Firstly, it didn’t say it was a free call, so

you may have lost a few people instantly, and secondly, not everyone will want to call in. But, for those who do, it enhances the personal experience

and also provides a nice measurement system to see how long people watched and exactly what session

they saw.

3. Sensodyne in Canada

4. Starbucks website

Starbucks have launched a really simple website getting the public

involved…simple submit your idea and the coffee company will act on it if its

worthy!

4. Starbucks interactive website

5. Macys magic mirror

Using a unique blend of augmented reality, app technology, and social media, Macy’s have re-invented the dressing room experience for New Yorkers visiting Macy’s Herald Square store through November of this

year.Customers enter a dressing booth outfitted with with a 72-inch multi-touch

mirror and an iPad. The customer then selects clothing from the iPad application and transfers the items on their body’s image on the mirror with a flick of the wrist. Naturally, photos of customers in various outfits

can be shared on their social network using emails or SMS (with the purpose of getting live feedback from their friends).

This innovation demonstrates how retail can be a primary driver in furthering the integration between digital and physical space.

5. The Jetsons come to life