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ICCSAA Social Media Conversation & Share

Jan 08, 2017


Social Media

ICCSAA Social Media Conversation & Share

ICCSAA Social Media Conversation & ShareThursday, June 9, 2016 | Facilitated by Stephanie Quirk, College of DuPage

AgendaSocial media basicsCurrent trendsExploring the platformsManagement strategiesShare best practicesQ&A

Social Media Basics1997: 1st Social networks appeared 2002: Rise of sites connecting established social networks2003: Myspace launched2004: Facebook launched2006: Twitter launched2008: Facebook overtakes Myspace2010: Instagram launched2011: SnapChat launched

Current TrendsGlobalUSAMillennials

Leading social networks worldwide as of April 2016, ranked by number of active users (in millions)

Source: Facebook; We Are Social; WhatsApp; Twitter; Tumblr; LinkedIn; Google; ID 272014Note: Worldwide; as of April 18, 2016; social networks and messenger/chat app/voip includedFurther information regarding this statistic can be found on page 8.

Social media awareness in the United States as of February 2016

Source: Edison Research; Triton Digital; ID 410793Note: United States; January to February 2016; 12 years and older; 2,001 RespondentsFurther information regarding this statistic can be found on page 8.

Most popular social media apps of Millennials in the United States as of June 2014, sorted by reach

Source: comScore; ID 266280Note: United States; June 2014; 18 to 34 yearsFurther information regarding this statistic can be found on page 8.

Exploring the Platforms

FacebookPost via web & mobileIdeal posting frequency: 1-2 per day / 5-10 per weekVisibility depends on:The post typeThe total number of comments and likes on a post How post was submitted

FacebookThe algorithm loves Posts with lots of comments, likes, shares Post types that users prefer (e.g., link, photo, video, or status update)Posts that reference a trending topicPosts that tag other pages within the textPosts that are liked or commented on by ones friendsPosts from pages with complete profile informationThe algorithm is not too keen on Clickbait or like-baitingFrequently circulated content and repeated postsPosts that include spammy linksText-only status updates from pagesPosts that are frequently hidden or reported (a sign of low quality)Posts that contain the words like, comment, or sharePosts that are classified as memes

FacebookUseful / Built-in tools:Robust analyticsEasy mobile management using Pages app

FacebookCollege of DuPage Lessons Learned (Jan 1 May 31, 2016):Original Follower Count: 2,208Current Follower Count: 2,344Most activity:Any time someone / club page is taggedMost Likes: Students #ThankfulThursday, #TipTuesdaySecond Most Likes: Funny Memes,#FridayFeatureLeast Activity: #WhatsUpWednesday

FacebookRecommendations:Make your posts timely and relevantBuild credibility and trust with your audienceAsk yourself, Would people share this with their friends or recommend it to others?Think about, Would my audience want to see this in their News Feeds?

InstagramPost via mobileIdeal posting frequency:1-2 per dayVisibility is not restrictedNo drop-off with increased post frequency but you must keep up frequency to meet follower expectations

InstagramVery visualPhotos & short videosHashtag friendlyCannot post links in captionsLinks work in profile

InstagramCollege of DuPage Lessons Learned (Jan 1 May 31, 2016):Original Follower Count: 161Current Follower Count: 269Most activity: Students in action @ events & activitiesMost Likes: Students #ThankfulThursday, #TipTuesdaySecond Most Likes: Funny MemesLeast Activity: Informational Pictures,#WhatsUpWednesday, #FridayFeature

InstagramRecommendations:Be consistent with your posts establish routineGet noticed by being nice like & interactEdit outside of Instagram sometimes built-in filters are too harshGo outside adds varietyGet chatty use hashtags, encourage students to hashtag, host contests, respond to commentsBe smart about hashtags keep relevant, use sparingly in original post, create a comment to add applicable hashtagsFill out your profile short & sweetTrack stats identify popular content and post times

TwitterPost via web & mobileIdeal posting frequency:3-5 per dayVisibility is not restrictedMore posts = more engagementShort lifespan (18 min)

TwitterRuled by 140 charactersHashtags, hashtags, hashtagsLinks are currently counted in tweet character count (23) but this will soon change!Adding photos, links and videos creates more retweets

TwitterCollege of DuPage Lessons Learned (Jan 1 May 31, 2016):Original Follower Count: 986Current Follower Count: 1,018Most activity:#ThankfulThursday, #TipTuesdayMost Retweets and Likes: Students featured in #TT and #TTSecond Most Retweets andLikes: Funny MemesLeast Activity: #WellnessWednesday, #ThursdayThoughts

TwitterRecommendations:Put authenticity before marketingUse hashtagsDo not auto-post like a RSS newsfeedUse photos, links, videos to boost interactionsBe nice - participate by liking, retweeting, and quotingKnow the difference between a @reply and a @mentionFollow back & reply to messages

SnapChatPost via mobile2016 = Year of SnapChatCreate photo & video storiesDeletes images and videos from a recipients phone within ten seconds; every shot is ephemeral (screenshots are possible)

SnapChatMost popular in the 20-25 millennial age rangeHas more than 100 million daily active users77% percent of traditional-age college students use Snapchat every day

SnapChatFrom novice to know-how in five easy stepsAttend a campus event and open your Snapchat app.Take a photo.Once you've got your picture, look for the "T" at the top of your screen. Touch it, then type the name of the event to let your followers know what is happening. Add this first snap to your story by touching the small square with a plus symbol inside it at the bottom of the screen.Take a video by pressing and holding the same button you used to take a photo. Move the camera slowly from left to right so your audience can experience the event's sights and sounds. Add it to your story.Take another photo.This time, add a line of text that summarizes the event, points viewers to more information, or thanks the audience for watching. Add it to your story.You're done!With a beginning, middle, and end, you have created a Snapchat story.

SnapChatRecommendations:Sign up for your own account.Learn to use the app and play around before you send snaps from an institutional account.Check your ego at the door.Users value authenticity and will not tolerate promotions.Post to create value, not derive value.This practice is true on every social platform but even more so on Snapchat.Authenticity is not for the faint of heart.If you're squeamish about R-rated material and "to be honest" (TBH) comments that are very honest, well, you've been warned.Develop a strategy for responding to the snaps you receive.Be prepared to snap students back.Use a stylus.If you don't draw and write on photos when you use Snapchat, you're missing out.

Management StrategiesStrategizing & planning postsInvolving studentsFun ideasUsing third party sites Getting started

Management StrategiesCreating a social media strategyAsking the right questionsIdealware Guide

Management StrategiesSample calendar for planningCompleted 1-2 weeks in advanceIncludes:Each daySet hashtagsSpace for each platformPosts scheduled by student staffPosts approved by staff

Management StrategiesInvolving StudentsWork with student(s) to create strategyTwitter, SnapChat, and Instagram takeoversGreat examples: to vet social media champions: Live: Fun IdeasUsing fun celebration days and hashtags#NationalPetDay, #NationalCoffeeDay, #TalkLikeaPirateDay, #NationalDonutDayPurchasing Geo-filters on SnapChatGreat tutorial: Contests & GiveawaysSwag giveaways, movie tickets, Six-Flags tickets

Management StrategiesFree third party sitesHootsuite, free & paidFB, Twitter, InstagramTweet Deck, free TwitterBuffer, free & paidFB, Twitter

Management Strategies

Management Strategies

Management StrategiesHootsuite Facebook ReportHootsuite Twitter Report

Management StrategiesGetting started tipsComplete worksheets from Idealware to answer big questionsPractice on the platformsGather team to implementReach out to other areas of your institution operating accountsStart small and build

Best Practices / Q&A

What are your successes and best practices?Share tips & tricks!Do you campuses have institution-wide committees that coordinate social media efforts?

Thank You!

Stephanie [email protected] | [email protected] of DuPage Office of Student @codstudentlifeSnapChat: codstudentlife

ResourcesFacebook Groups: #HigherEdSocial, Student Affairs Professionals (high volume)Hashtags: #HESM (Higher Education Social Media Managers)#SAChat & #SATech (Student Affairs Chat & Student Affairs Technology)#EdTech (Technology in Education)Websites: Hootsuite Tutorials: Colorado State Dos & Donts: SnapChat

References10 Twitter Tips for Higher Education. (n.d.). Retrieved June 07, 2016, from - Sna