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Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13
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Blackberry 10 Release: Social Media Conversation 2013

May 16, 2015

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Ever since the BlackBerry 10 release announcement there has been a lot questions and conversation. This report looks at the social media mentions of the product and the news, with over 1.9 million mentions since Feb 6, 2013.
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Page 1: Blackberry 10 Release: Social Media Conversation  2013

Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13

Page 2: Blackberry 10 Release: Social Media Conversation  2013

•  Launch Date: 1/30/13 •  Conversations peaked at 11 a.m. Eastern on 1/30 •  93.4% of the mentions were on Twitter •  69.6% of mentions were in English followed by 16.1% in Spanish • The 5 Countries with the most conversation were: United States,

Canada, the United Kingdom, Venezuela and India

Highlights of Blackberry 10 Launch

Page 3: Blackberry 10 Release: Social Media Conversation  2013

Highlights of Blackberry 10 – Week One Analysis period 1/30/13 – 2/6/13

•  More than 1.9 million mentions in one week period"•  Conversation peaked on the launch day (1/30) and 2/5"•  Twitter lead the pack re: where most conversations occurred"•  English followed by Spanish were the languages used most"•  USA had the most conversations despite not having product available"•  More men than women were talking online about Blackberry"•  25 – 34 year olds had the most to say about Blackberry"

Page 4: Blackberry 10 Release: Social Media Conversation  2013

Total Mentions Exceed 1.9 Million !!Volume of Conversations First Week After Launch

0 75000

150000 225000 300000 375000 450000 525000 600000 675000

Jan 30th Jan 31st Feb 1st Feb 2nd Feb 3rd Feb 4th Feb 5th Feb 6th

Product available in Canada "

Official launch and available in UK"

Page 5: Blackberry 10 Release: Social Media Conversation  2013

Twitter Leads the Pack For Media of Choice

80.7%

11.6% 0.9%

2.0%

4.8% Twitter

Facebook

Mainstream news Blogs

Other

Page 6: Blackberry 10 Release: Social Media Conversation  2013

English Dominates the Conversations

65.3%

2.1%

5.3%

17.5%

4.5% 2.4% 1.8%

1.1%

English French Other Spanish Indonesian Malay Dutch Portuguese

Page 7: Blackberry 10 Release: Social Media Conversation  2013

Americans Dominate Discussions

55.3% 24.7%

4.9% 2.2%

3.1% 3.9% 4.0% 1.8%

United States Other Canada Netherlands Venezuela Indoneisa United Kingdom Thailand

Page 8: Blackberry 10 Release: Social Media Conversation  2013

Most Used Hashtags

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

#blackberry

#smblkeselbgt

#thklive

#android

#z10

#blackberry10

#bb10

Page 9: Blackberry 10 Release: Social Media Conversation  2013

More Men Were Chatting Up a Storm

54.9%

45.1%

Men Women

Page 10: Blackberry 10 Release: Social Media Conversation  2013

25-44 Year Olds Dominated the Conversations

0.0% 5.0%

10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

18-20 21-24 25-34 35-44 45-54 55-64 65+