Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13
May 16, 2015
Blackberry 10 Release: Highlights of the Social Media Conversation Analysis period 1/30/13 – 2/6/13
• Launch Date: 1/30/13 • Conversations peaked at 11 a.m. Eastern on 1/30 • 93.4% of the mentions were on Twitter • 69.6% of mentions were in English followed by 16.1% in Spanish • The 5 Countries with the most conversation were: United States,
Canada, the United Kingdom, Venezuela and India
Highlights of Blackberry 10 Launch
Highlights of Blackberry 10 – Week One Analysis period 1/30/13 – 2/6/13
• More than 1.9 million mentions in one week period"• Conversation peaked on the launch day (1/30) and 2/5"• Twitter lead the pack re: where most conversations occurred"• English followed by Spanish were the languages used most"• USA had the most conversations despite not having product available"• More men than women were talking online about Blackberry"• 25 – 34 year olds had the most to say about Blackberry"
Total Mentions Exceed 1.9 Million !!Volume of Conversations First Week After Launch
0 75000
150000 225000 300000 375000 450000 525000 600000 675000
Jan 30th Jan 31st Feb 1st Feb 2nd Feb 3rd Feb 4th Feb 5th Feb 6th
Product available in Canada "
Official launch and available in UK"
Twitter Leads the Pack For Media of Choice
80.7%
11.6% 0.9%
2.0%
4.8% Twitter
Mainstream news Blogs
Other
English Dominates the Conversations
65.3%
2.1%
5.3%
17.5%
4.5% 2.4% 1.8%
1.1%
English French Other Spanish Indonesian Malay Dutch Portuguese
Americans Dominate Discussions
55.3% 24.7%
4.9% 2.2%
3.1% 3.9% 4.0% 1.8%
United States Other Canada Netherlands Venezuela Indoneisa United Kingdom Thailand
Most Used Hashtags
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
#blackberry
#smblkeselbgt
#thklive
#android
#z10
#blackberry10
#bb10
More Men Were Chatting Up a Storm
54.9%
45.1%
Men Women
25-44 Year Olds Dominated the Conversations
0.0% 5.0%
10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
18-20 21-24 25-34 35-44 45-54 55-64 65+