ICCSAA Social Media Conversation & ShareThursday, June 9, 2016 | Facilitated by Stephanie Quirk, College of DuPage
Agenda
Social media basics Current trends Exploring the platforms Management strategies Share best practices Q&A
Social Media Basics
1997: 1st Social networks appeared 2002: Rise of sites connecting
established social networks 2003: Myspace launched 2004: Facebook launched 2006: Twitter launched 2008: Facebook overtakes Myspace 2010: Instagram launched 2011: SnapChat launched
Current Trends
GlobalUSAMillennials
Leading social networks worldwide as of April 2016, ranked by number of active users
(in millions)
Source: Facebook; We Are Social; WhatsApp; Twitter; Tumblr; LinkedIn; Google; ID 272014
Note: Worldwide; as of April 18, 2016; social networks and messenger/chat app/voip included
Faceb
ook
WhatsA
pp
Faceb
ook M
essen
ger QQ
WeCha
t
QZone
Tumblr
Instag
ramTw
itter
Baidu T
iebaSk
ypeVibe
r
Sina W
eiboLIN
E
Snap
chat yy
VKonta
kte
Pinter
est BBM
Linke
dIn*
Teleg
ram
1,590
1,000900853697640555
400320300300249222215200122100100100100100
Num
ber
of a
ctiv
e us
ers
in m
illio
ns
Further information regarding this statistic can be found on page 8.
Social media awareness in the United States as of February 2016
Source: Edison Research; Triton Digital; ID 410793
Note: United States; January to February 2016; 12 years and older; 2,001 Respondents
FacebookTwitter
InstagramSnapchatPinterest
GooglePlusLinkedIn
TumblrVine
TinderKik
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%93%
87%83%
71%63%
57%52%
50%45%45%
32%30%
Percentage of U.S. population
Further information regarding this statistic can be found on page 8.
Most popular social media apps of Millennials in the United States as of June 2014,
sorted by reach
Source: comScore; ID 266280
Note: United States; June 2014; 18 to 34 years
Faceb
ook
Instag
ram
Snap
chat
Twitte
r
+
Pinter
est VineTu
mblr0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0% 75.6%
43.1%
32.9%23.8%
18% 17.9%10.7%
6.3%
Pene
trat
ion
rate
Further information regarding this statistic can be found on page 8.
Exploring the Platforms
Post via web & mobile Ideal posting frequency:
1-2 per day / 5-10 per week Visibility depends on:
The post typeThe total number of
comments and likes on a post How post was submitted
The algorithm loves … Posts with lots of comments, likes,
shares Post types that users prefer (e.g.,
link, photo, video, or status update) Posts that reference a trending topic Posts that tag other pages within
the text Posts that are liked or commented
on by one’s friends Posts from pages with complete
profile information
The algorithm is not too keen on … Clickbait or like-baiting Frequently circulated content and
repeated posts Posts that include spammy links Text-only status updates from pages Posts that are frequently hidden or
reported (a sign of low quality) Posts that contain the words “like,
comment, or share” Posts that are classified as memes
Useful / Built-in tools:Robust analyticsEasy mobile management
using “Pages” app
College of DuPage Lessons Learned (Jan 1 – May 31, 2016): Original Follower Count: 2,208 Current Follower Count: 2,344 Most activity: Any time someone / club page is tagged Most Likes: Students #ThankfulThursday, #TipTuesday Second Most Likes: Funny Memes, #FridayFeature Least Activity: #WhatsUpWednesday
Recommendations: Make your posts timely and relevant Build credibility and trust with your audience Ask yourself, “Would people share this with their friends or
recommend it to others?” Think about, “Would my audience want to see this in their News
Feeds?”
Post via mobile Ideal posting frequency:
1-2 per day Visibility is not restricted
No drop-off with increased post frequency but you must keep up frequency to meet follower expectations
Very visual Photos & short videos Hashtag friendly Cannot post links in captions Links work in profile
College of DuPage Lessons Learned (Jan 1 – May 31, 2016): Original Follower Count: 161 Current Follower Count: 269 Most activity: Students in action @ events & activities Most Likes: Students #ThankfulThursday, #TipTuesday Second Most Likes: Funny Memes Least Activity: Informational Pictures, #WhatsUpWednesday,
#FridayFeature
Recommendations: Be consistent with your posts – establish routine Get noticed by being nice – like & interact Edit outside of Instagram – sometimes built-in filters are too harsh Go outside – adds variety Get chatty – use hashtags, encourage students to hashtag, host contests,
respond to comments Be smart about hashtags – keep relevant, use sparingly in original post,
create a comment to add applicable hashtags Fill out your profile – short & sweet Track stats – identify popular content and post times
Post via web & mobile Ideal posting frequency:
3-5 per day Visibility is not restricted More posts = more
engagement Short lifespan (18 min)
Ruled by 140 characters Hashtags, hashtags, hashtags Links are currently counted in
tweet character count (23) but this will soon change!
Adding photos, links and videos creates more retweets
College of DuPage Lessons Learned (Jan 1 – May 31, 2016): Original Follower Count: 986 Current Follower Count: 1,018 Most activity: #ThankfulThursday, #TipTuesday Most Retweets and Likes: Students featured in #TT and #TT Second Most Retweets and Likes: Funny Memes Least Activity: #WellnessWednesday, #ThursdayThoughts
Recommendations: Put authenticity before marketing Use hashtags Do not auto-post like a RSS newsfeed Use photos, links, videos to boost interactions Be nice - participate by liking, retweeting, and quoting Know the difference between a @reply and a @mention Follow back & reply to messages
SnapChat
Post via mobile 2016 = Year of SnapChat Create photo & video stories Deletes images and videos
from a recipient’s phone within ten seconds; every shot is ephemeral (screenshots are possible)
SnapChat
Most popular in the 20-25 millennial age range
Has more than 100 million daily active users
77% percent of traditional-age college students use Snapchat every day
SnapChatFrom novice to know-how in five easy steps Attend a campus event and open your Snapchat app. Take a photo. Once you've got your picture, look for the "T" at the top of your
screen. Touch it, then type the name of the event to let your followers know what is happening. Add this first snap to your story by touching the small square with a plus symbol inside it at the bottom of the screen.
Take a video by pressing and holding the same button you used to take a photo. Move the camera slowly from left to right so your audience can experience the event's sights and sounds. Add it to your story.
Take another photo. This time, add a line of text that summarizes the event, points viewers to more information, or thanks the audience for watching. Add it to your story.
You're done! With a beginning, middle, and end, you have created a Snapchat story.
SnapChatRecommendations: Sign up for your own account. Learn to use the app and play around before
you send snaps from an institutional account. Check your ego at the door. Users value authenticity and will not tolerate
promotions. Post to create value, not derive value. This practice is true on every social
platform but even more so on Snapchat. Authenticity is not for the faint of heart. If you're squeamish about R-rated
material and "to be honest" (TBH) comments that are very honest, well, you've been warned.
Develop a strategy for responding to the snaps you receive. Be prepared to snap students back.
Use a stylus. If you don't draw and write on photos when you use Snapchat, you're missing out.
Management Strategies
Strategizing & planning posts Involving studentsFun ideas
Using third party sites Getting started
Management Strategies
Creating a social media strategy Asking the right questions… Idealware Guide
http://www.idealware.org/sites/idealware.org/files/IW_SMDECISIONGUIDE9913.pdf
Management Strategies
Sample calendar for planning Completed 1-2 weeks in advance Includes:
Each daySet hashtagsSpace for each platform
Posts scheduled by student staff Posts approved by staff
Management Strategies
Involving Students Work with student(s) to create strategy Twitter, SnapChat, and Instagram takeovers
Great examples: https://www.insidehighered.com/blogs/student-affairs-and-technology/twitter-snapchat-and-instagram-takeovers
How to vet social media champions: http://social.wvu.edu/get-involved/snapchat-takeover-tuesday
Facebook Live: https://www.facebook.com/facebookmedia/best-practices/live
Fun Ideas Using fun celebration days and hashtags
#NationalPetDay, #NationalCoffeeDay, #TalkLikeaPirateDay, #NationalDonutDay
Purchasing Geo-filters on SnapChat Great tutorial:
http://www.socialmediaexaminer.com/how-to-create-a-snapchat-geofilter-for-your-event/
Contests & Giveaways Swag giveaways, movie tickets, Six-Flags
tickets
Management Strategies
Free third party sitesHootsuite, free & paid
FB, Twitter, InstagramTweet Deck, free
TwitterBuffer, free & paid
FB, Twitter
Management Strategies
Management Strategies
Management Strategies
Hootsuite Facebook Report Hootsuite Twitter Report
Management Strategies
Getting started tips Complete worksheets from Idealware to answer big questions Practice on the platforms Gather team to implement Reach out to other areas of your institution operating accounts Start small and build
Best Practices / Q&A
What are your successes and best practices?
Share tips & tricks! Do you campuses have
institution-wide committees that coordinate social media efforts?
Thank You!
Stephanie Quirk [email protected] | 630-942-2647
@stephsquirksCollege of DuPage Office of Student Life facebook.com/codstudentlife twitter.com/codstudentlife Instagram: @codstudentlife SnapChat: codstudentlife
Resources
Facebook Groups: #HigherEdSocial, Student Affairs Professionals (high volume)
Hashtags: #HESM (Higher Education Social Media Managers) #SAChat & #SATech (Student Affairs Chat & Student Affairs Technology) #EdTech (Technology in Education)
Websites: Hootsuite Tutorials: https://hootsuite.com/podium Colorado State “Do’s & Don’ts: SnapChat
http://social.colostate.edu/2016/02/18/snap-this-not-that/
References
10 Twitter Tips for Higher Education. (n.d.). Retrieved June 07, 2016, from http://www.universitybusiness.com/article/10-twitter-tips-higher-education
CASE - Snap Into Snapchat. (n.d.). Retrieved June 07, 2016, from http://www.case.org/Publications_and_Products/2016/March_2016/Snap_Into_Snapchat.html
comScore. (n.d.). Most popular social media apps of Millennials in the United States as of June 2014, sorted by reach. In Statista - The Statistics Portal. Retrieved June 7, 2016, from http://www.statista.com/statistics/266280/social-media-apps-us-millennials/.
Edison Research. (n.d.). Social media awareness in the United States as of February 2016. In Statista - The Statistics Portal. Retrieved June 7, 2016, from http://www.statista.com/statistics/410793/us-social-media-awareness/.
Frink, W. (2014). 8 Ways to Get the Most Out of Instagram. Retrieved June 07, 2016, from https://www.entrepreneur.com/article/232219
Lee, K. (2014). Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. Retrieved June 07, 2016, from https://blog.bufferapp.com/facebook-news-feed-algorithm
Lee, K. (2015). Infographic: How Often Should You Post on Social Media? See the Most Popular Research and Tips. Retrieved June 07, 2016, from https://blog.bufferapp.com/how-often-post-social-media
The Nonprofit Social Media Decision Guide. (n.d.). Retrieved June 07, 2016, from http://www.idealware.org/reports/nonprofit-social-media-decision-guide?key=61477024
We Are Social. (n.d.). Leading social networks worldwide as of April 2016, ranked by number of active users (in millions). In Statista - The Statistics Portal. Retrieved June 7, 2016, from http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/.
