How to make a Pitch Deck?

How to make a

Pitch Deck?2nd International Health Inotech

A pitch deck is usually a 20-10slide presentation designed to give a shortsummary of your company, your business plan and your startup vision.Pitch decks also serve very different purposes, from trying to get a meeting with a new investor, to presenting in front of a stage, and each one of them should follow a different structure.

You can find many different pitch deck templates on the net, Butevery author agrees that the below slides NEED to be on your deck.

Pitch Deck

Problem

Solution

BusinessModel

Competition

Team

Fundraising

Lets review what is needed to be understood from your deck …

Make a memorable coverpage with your tagline

Show the people behindthe idea & briefly describetheir role.

What problem are youtrying to solve?

1. How are youplanning to solve theproblem?2. Show examples ifpossible

Attempt to predict the Marketsize of your target market

1. What are thealternative solutions?2. What makes yoursolution3. special?

What you have done &What are you up to?

Prove that there arepotential customerswaiting for yourproduct!

What is your plannedbudget?What kind of moneyare you looking for?

Introduction

It should include your company/group/project name. It can include your tagline/high concept pitch.

One sentence overview of your business and the value that you provide to your customers.

Keep it short and simple. Imagine it as a tweet.

Ex. We’re the Netflix for Video Games. It can also include a picture of your product/service.

TeamWhy are you so awesome for building/growing this company?

Highlight the key team members and what they bring to your next milestones

Highlight the past accomplishments of the team

If you don’t have a complete team yet, identify the key positions that you still need to fill and why those positions are critical to company growth.

ProblemThe more you can make the problem as real as possible, the

more audiences can understandyour business and your goals. So they can empathizewith your

product earlier! Describe the nature of the problem you address.(Without yet getting into your product/service) Emphasize the pain level and the inability of incumbents to

satisfy customer need.

Solution Describe how customers use your product and how it

addresses the problems that you outlined before. Layout 3 key benefits of your service. Do not go through technical details, emphasize the customer

benefits instead. If possible, use pictures.

Market Tell the story about the scope and scale of the problem you

are solving. If it makes sense for your business, divide your market into

segments that you will address with different types of marketing and perhaps different types of product offerings.

Try to have a very specific and reachable market.

Market

How do you position your company within the market? What percentage of the market are you looking to dominate? Who are your ideal customers? How many of them there are? What is the total market size?

How to define market size?TAM- Total Available MarketTheoretical total market size or customer mass with problem todaySAM- Serviceable Available MarketTheoretical total market size or customer mass that are able to use/purchase a solution like yours right now.SOM-Serviceable Obtainable Market (or TM-Target Market)Your target market cap or customer base within the next 2-3 years, your credible ambition.

How can you beat the market?

layout your long-term customer acquisition strategies How are you planning on getting customers attention? What will your sales process look like? How you will reach your target market? What sales channels you plan to use?

Competition

Never deny that you have competitors!No matter how unique you think you are. It is OK to compete even against

giants. Describe WHY users/customers use your product instead of the

alternative ones? Describe your unfair advantages- any competitive advantages

that remain after the competition decide to cope you exactly.

Milestone

Include your current status and milestones for thenext 1-3 quarters for product, team,marketing, sales with

quarterly and cumulative burn rates.How are you going to burn the investor’s money in the next 12-

16months?

What experiments do that cover and what do you expect to getout of (test & learn) them?

Milestone

Instead of top-down forecasts where you “need to get one percent of a huge market” to be successful, focus on bottom-up forecasts where you detail your expectations for how you’re going to acquire customers. If you already have data on how an early version of your product is selling, use those numbers to help drive the rest of your forecast.

Traction

Show us that you have proofs that validates your solution and business plan.

If you already have sales or early adopters using your product, you can talk about that here.

You can also use this slide to talk about the major goals you have achieved so far.

A product or company road map that outlines key milestones can be helpful here.

(you can merge the milestone & traction slides)

Investing

Show the dates, amounts and sources of money you have raised up to now.

How much you need to raise to continue? (or What you need to gain?)

There is not a simple rule which tells what slides you need

exactly to contain in your pitch deck.

But you can find many successful decks and templates -based

on different mentors opinion- on the web.

Use these sites to find more hints & examples:http://bestpitchdecks.com/http://slidebean.com/blog/startups/pitch-deck-exampleshttp://www.businessinsider.com/how-to-create-a-pitchdeck-with-google-slides-2016-3http://slidebean.com/pitch-deck-template/

Good Luck with your

Pitch Deck!