TREND 6 OF 7: THE RISE OF SOCIAL GAMIFICATION Saturday, December 1, 2012
Gamification in Social Media in 2013
Jan 18, 2015
Video of this here: http://allegoriedesign.com/?p=485
Gamification takes the methodologies used to make video games extremely engaging and applies them to businesses, products, and ideas to make them engaging and driver customer loyalty.
Detailed Description:
Video games build in specific methodologies to make them more engaging and create loyalty. Beyond the basic necessities of things like food, people crave status, access, power, and stuff. Games are built to give people these things all the time. If you as a business give your customers these things, they will be much more likely to come back to purchase again and maintain an ongoing relationship.
Another benefit of implementing the Game Mechanics used in Gamification beyond increased customer loyalty is also cost savings. For example, rewarding customers with social status instead of a discount can cost the business significantly less. To maximize this opportunity, a long term strategic plan and a bit of creativity is required.
Gamification takes the methodologies used to make video games extremely engaging and applies them to businesses, products, and ideas to make them engaging and driver customer loyalty.
Detailed Description:
Video games build in specific methodologies to make them more engaging and create loyalty. Beyond the basic necessities of things like food, people crave status, access, power, and stuff. Games are built to give people these things all the time. If you as a business give your customers these things, they will be much more likely to come back to purchase again and maintain an ongoing relationship.
Another benefit of implementing the Game Mechanics used in Gamification beyond increased customer loyalty is also cost savings. For example, rewarding customers with social status instead of a discount can cost the business significantly less. To maximize this opportunity, a long term strategic plan and a bit of creativity is required.
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TREND 6 OF 7:THE RISE OF SOCIAL GAMIFICATION
Saturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
@MrobertsOnline
Gamification is important because of engagement.
Like with branded entertainment, this is a way to cut through the clutter.
It is not important to for your gamification strategy to look like a game. It is important that it works like one.
Saturday, December 1, 2012
@MrobertsOnline
What consumers really want:
Saturday, December 1, 2012
@MrobertsOnline
Status Access Power Stuff
What consumers really want:
Saturday, December 1, 2012
@MrobertsOnline
Status Access Power Stuff
Achiever Killer Social Explorer
What consumers really want:
What drives consumers to act:
Saturday, December 1, 2012
@MrobertsOnline
Give incentives and rewards to get consumers to do what you want them to do.
Shopping at the mall can be more about socializing than shopping.
Examples: Foursquare, LinkedIn, The Office, Zynga, Mini Cooper, A local gym
Saturday, December 1, 2012
@MrobertsOnline
Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
McKinsey
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
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