Three trends in innovation management through gamification and social media

KRISTOFFER FRANGBUSINESS DEVELOPER

+46 46 272 55 [email protected]@kristofferfrang

www.bizpartengage.com

[email protected]+46 46 32 05 85

3 TRENDSIN INNOVATIONSTHROUGHGAMIFICATION AND SOCIAL MEDIA

[email protected] www.bizpartengage.com

Serious games1.



Crowd-sourcedInnovation2.


Demand and idea collection

• 263 000 engaged

employees.

• 2 300 ideas.

• 4 concepts with prototypes

which were presented for

management.


TESTMARKNAD

Engagemang är nyckeln

• Entrepreneurs meet the market

• Successful project shared one

key factor; high engagement.

• Engagement created on a two-

days event.

• Coaching, unity and competition

were important elements


• Competitions• On-boarding• Rewards• Voting of ideas• Leaderboards• Communicate progress

Gamification


• Communicate the organizational

challenges.

• Users submit ideas.

• Users help each other build ideas.

• Users are rewarded with ”DWPeas”.

• DWPeas may be invested in other ideas.

• If an idea is successful, investors get a

return in DWPeas.

• Leaderboards, status mechanics and reward

shop.


AwarenessCoaching

Product Development Insightful F

eedback

CuriosityLe

arni

ng

Incentive

SocialLearning

Sense of Achievement

Competi-veness

Status

Progress

Social Belonging

Collecting

Features

Motivation

Benefits

Helhetsgrepp


Transparency andshareability3.


Transparens

• Transparency in the entire process, from

start to goal.

• Possibility to interact with the process.

• Close contact with demand identifiers.

• Traceability from previous processes.

• Drives long-term motivation and

engagement.

• Trial and error in one place; iterative

innovation.


Iterative innovation

Three trends in innovation management through gamification and social media

Business