Gamification as umbrella for social media

Social Media & �

By MedeMerkers for �

gamification �

delivered by @kodel�

WHAT IS GAMIFICATION?�

“Using game theory to encourage user engagement”�

NOT ABOUT GAMES! �

FROM

: GAB

E ZI

CHER

MAN

N�

Gamification is the intersection of loyalty, game design and behavior

Incremental action �

Systemic view

�

Response to incentives �

SOME EXAMPLES �

EXAM

PLE

OF U

SE�

Piano stairs And less people use the escalator �

GAM

IFIC

ATIO

N IN

ACT

ION�

‘Nudge’ is about influencing without economic incentive (choice arch.) �

GAM

IFIC

ATIO

N IN

ACT

ION�

Giving car drivers feedback Who is the best eco driver? �

GAM

IFIC

ATIO

N IN

ACT

ION�

Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking �

GAM

IFIC

ATIO

N IN

ACT

ION�

TopGear’s fan of the month�creating an incentive to submit content �

GAM

IFIC

ATIO

N IN

ACT

ION�

LinkedIn gives you a progress bar Encouraging to continue (but: no levels) �

Huffington post using badges Reading & sharing creates status �GA

MIF

ICAT

ION

IN A

CTIO

N�

SOCI

AL N

EWS

BADG

ES�

Facebook shows activity feed�If others are doing it, it must be good�

SOCI

AL N

EWS

BADG

ES�

Klout is using achievements �(but what is the meaning behind them?) �

KNOW YOUR AUDIENCE �

PEOP

LE W

ANT

TO A

CHIE

VE T

HING

S�

I want to be someone! Preferably from behind my computer �

Bartle’s player types (MUD) �

REWARD SYSTEMS �

MOT

IVAT

ION

DRIV

ERS�

STATUS�ACCESS�POWER�STUFF�

MOT

IVAT

ION

DRIV

ERS�

STATUS�ACCESS�POWER�STUFF�

MOT

IVAT

ION

DRIV

ERS�

STATUS�ACCESS�POWER�STUFF�

MOT

IVAT

ION

DRIV

ERS�

STATUS�ACCESS�POWER�STUFF�

MOT

IVAT

ION

DRIV

ERS�

STATUS�ACCESS�POWER�STUFF�

S�A �P �S �

cheap�

expensive �

sticky�

temporary�

HOW TO DESIGN WITH GAMIFICATION�

DYNA

MIC

S - M

ECHA

NICS�

drawing by @lucgaloppin �

DESI

GN M

ECHA

NICS

FLO

W�

drawing by @lucgaloppin �

SUSTAINABILITY OF GAMIFICATION �

WAR

NING

: PUR

POSE

IS K

EY�

(Autonomy & Mastery) + Purpose �Add something meaningful or it dies �

EXAM

PLE

OF P

ROGR

ESS�

EXTRINSIC �INTRINSIC �MOTIVATION �

UMBRELLA FOR SOCIAL MEDIA �

APPL

IED

TO S

OCIA

L M

EDIA�

APPL

IED

TO S

OCIA

L M

EDIA�

For each presentation:��

What MECHANICS are applied? �Why are they there? (what DYNAMICS do they implement) �

Interested? �

MedeMerkers �Kardinaal Mercierplein 2�2800 Mechelen�016/81.91.33�[email protected]�twitter: @medemerkers �www.medemerkers.be �