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Gamification: How Effective Is It?
Business Gamification: How Effective Is It?

We presented this deck at the ESOMAR Congress 2011 conference in Amsterdam where it was nominated for "Best Methodological Paper". The meat of this deck is a collection…

Pawned. Gamification and Its Discontents
Design Pawned. Gamification and Its Discontents

My grumpy talk on "badge measles" and the confusions, side effects and missing parts of gamification at Playful 2010, September 24, 2010 in London, Conway Hall.

Beyond Gamification: Architecting Engagement Through Game Design Thinking
Design Beyond Gamification: Architecting Engagement Through Game Design Thinking

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated…

BBVA Innovation Edge. Gamification (English)
Economy & Finance BBVA Innovation Edge. Gamification (English)

Gamification is a process of using game thinking and mechanics to engage users. This concept can be applied to both customer facing applications and employee facing applications…

Gamification and Game-Thinking
Education Gamification and Game-Thinking

This presentation explores gamification, game-thinking and elements that engage learners.

Three Mysterious Keys to Interactive Learning
Education Three Mysterious Keys to Interactive Learning

The terms game-thinking, game-elements, and gamification have all entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past…

Gamifying the Language Classroom
Education Gamifying the Language Classroom

Keynote presentation given at the 7th Virtual Round Table conference - April 27th 2014

Turn health & wellbeing fun and engaging with big data and m-health
Health & Medicine Turn health & wellbeing fun and engaging with big data and m-health

Subject: eHealth Forum “Big Data and Healthcare Reform Analytics” Speaker: Manuel Heuer, COO of dacadoo Location: Athens, May 12th, 2014 Turn health & wellbeing fun…

Healthcare Gamification
Healthcare Healthcare Gamification

Health care providers that want to offer games to their customers must do so without violating federal patient privacy regulations -- a requirement that can make it difficult…

LoyaltyGames 2014 - Finals Game Plan - Martin Naude
Marketing LoyaltyGames 2014 - Finals Game Plan - Martin Naude

This Social Innovation Game Plan was produced by Martin Naude as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the…