Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

FRIDAY SESSION #67! 22/05/14

How to Leverage Social Data to Improve Your Digital Marketing Performance!

By Aleyda Solis / @aleyda !

@Cleverwood!#FridaySession!

hell0 #fridaysession

#fridaysession by @aleyda from @TRIBALYTICS

Who am i?

ALEYDA SOLIS !

INTERNATIONAL online marketer FOCUSED IN SEO

!+7 YEARS EXPERIENCE IN EUROPEAN,

AMERICAN AND LATAM DIGITAL PROJECTS

!CO-FOUNDER @TRIBALYTICS


DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED


a MULTI-CHANNEL CUSTOMER JOURNEY to target


a multi-device, always “on” audience to connect with


platforms that evolve very quickly


new platforms & segmented traffic sources & behavior


more competitors and less attention by users


less meaningful data & more noise


how to win with so many challenges?


DON’T WHINE & focus on enhancing your performance



use your existing data sources, like social


scale faster minimizing complexity and using a few tools

it’s about answering the right questions


1. which content topics your audience prefers?


identify most shared content of a site w/ socialcrawlytics


identify top content shared from a topic w/ buzzsumo


use this information to…


identify new content topics gaps & opportunities

identify best content

formats

drive your content strategy

input your seo keyword research

…


2. which social networks your audience uses to share?

identify shared content per network w/ socialcrawlytics


identify top social networks with shares w/ buzzsumo


use this data to…

identify the networks to

focus on

drive your social media

strategy

identify opportunities per network

understand your current

reach per network

…


3. how’s your social audience segmented?


identify your audience demographics w/ followerwonk

#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS

identify your audience COMMUNITIES w/ tribalytics



OPTIMIZE YOUR COMMUNITY

MANAGEMENT ACTIVITIES

DRIVE YOUR SOCIAL MEDIA

STRATEGY

IDENTIFY YOUR AUDIENCE SHARE &

GAP VERSUS COMPETITORS

…

use this data to…

IDENTIFY YOUR COMMUNITIES

PROFILES

4. who are your social influencers?


identify INFLUENCERS PER TOPIC w/ twtrland


identify INFLUENCERS PER COMMUNITIES w/ tribalytics



OUTREACH FOR LINK BUILDING

INFLUENCERS MARKETING

COMMUNITY MANAGEMENT PR

SOCIAL MEDIA

STRATEGY

CONTENT MARKETING

…

use this data to…


5. which are the content preferences of your influencers?

check “POPULAR CONTENT” per influencer w/ twtrland


see the shared links per influencer w/ buzzsumo



use this data to…

connect with your influencers

drive influencers marketing campaigns

drive your COMMUNITY

MANAGEMENT

SOCIAL MEDIA

STRATEGY

input your CONTENT

MARKETING…


bonus: when someone started or stopped following?

use the followers tracking option of followerwonk



use this data to…

identify who are your new and

lost followers

identify potential causes

of lost

optimize your community

management

identify your followers

gap & performance with your

competitors

…


so many digital questions answered! i love social data.

let’s advance faster & win


THANK YOU! questions?


images under creative commons

https://www.flickr.com/photos/loop_oh/3424641118/ https://www.flickr.com/photos/runare/13472628024/


https://www.flickr.com/photos/loop_oh/3424641118/

https://www.flickr.com/photos/runare/13472628024/

Friday Session #67: How to Leverage Social Data to Improve Your Digital Marketing Performance!

Social Media

aleyda solis

tribalytics outreach

tribalytics scale

tribalytics bonus

social data

social influencers

social audience

content strategy