Scale up Lead Gen Engine ; Enable Sales as Social Marketeers Sales Acceleration Technology JORGE ARALUCE CEO & FOUNDER [email protected]
Scale up Lead Gen Engine ; Enable Sales as Social MarketeersSales Acceleration Technology
JORGE ARALUCE CEO & FOUNDER
45%CONCEPT Filter
Focus in BUSINESS
Persona Approach
BUSINESS SUCCESS IS BASED INRELATIONS-TRUST-SCALE
SCALE THE
PROCESS
BUILD YOUR CLIENT BASE
GET THEIR TRUST
45%
BUT SCALE UP IS NOT EASY**MONEY AND/OR TIME
GOOD CONTENT GETS WASTED
ADS ARE EXPENSIVE
COLD CALL/EMAIL LOW % RATIO
SUCKS TIME
SOCIAL MEDIA
$2- 55$ CPC 1%-2,5% CTR
90% tweets unread
i
MarketProspects & customers
Influencers & Partners
HOW TO LEVERAGE MY NETWORK TO BE ABLE TO SCALE ?
CONCEPT Filter
Focus in BUSINESS
Persona Approach
$20B
$20B
BE A MARKETEER TO YOUR NETWORK
$16B*
$4.8B45%
Content build trust and attracts
Engage & Interact across media
Social Networking Content Marketing
Scale up web services
Develop your
stakeholdersnetwork
BUILD
WARM
REACH
NURTURE
SOCIAL OUTREACH
Automated content curation and distribution
Automated intelligence for engagement
at scale
Build group lists based on customer buying
signals
LEAD GEN ENGINE
1 2 3
a system that enable PERSONAL INTERACTIONS at SCALE
FIND QUALIFIED PROSPECTS
EXPOSED THEM TO YOUR CONTENT
RELATIONSBIOGRAPHY HABITAT
Titles , job & profile description in
Linkedin & Twitter
Connections of a reference profile
People related to content
SOCIAL ACTIVITY
Get full name, company name, title of Prospect, biography , social profiles and activity , LinkedIn groups & EMAIL
1
Linkedin groups, Twitter hashtags Attendee list of
events
BUILD YOUR PROSPECTS LIST BASED ON 4 KEY BUYING SIGNALS
SET UP A CONTENT ENGINE
CREATED OR CURATED
CASE STUDIES
ARTICLES
BLOG POST
EVENT
VIDEO
GROUP
DISTRIBUTIONCONTENT HUB
Automate the Curation, Publication and distribution of branded content2
CONTENT CURATION
BY TOPIC -CLUSTER
BRAND HOOKS
ENGAGE- COMENTS &
SHARES
TRACKING & ATRIBUTION
ENGAGE - SOCIAL OUTREACHUnified cadence across channels and email
Cold calling/emailing has
only a 1%-2.5%
success rate (KELLER RESEARCH
CENTER)
x20
3
AUTOMATED INTELLIGENCE
TWITTER AUTORESPONSES
1ST/2ND/3RD & 4TH DM
FOLLOW / GET FOLLOWED
Define “rules of engagement” with each group with a common interest, that share a message or content specific for that common interest
LIKES - FAV- RT
“WEEKLY ” TOPIC DIGEST
DIRECT MESSAGE-EMAIL
“YOU GOT PUBLISHED”
i
MARKET, MEDIA, INFLUENCERS…
CLIENTS
PARTNERS
a systematic way to find , nurture and scale your influence over your stakeholders total market
LEVERAGE YOUR NETWORK
Sales Acceleration Technology