B2B Marketing should ENABLE Field Sales Teams

Mastery. Truth. Growth.

Is your sales team getting the VOLUME OF MEETINGS

And HOT LEADS you need to grow?

N E V E R B E F O R E H A S I T B E E N

S O D I F F I C U LT TO …

• Be heard over the roar of competition and digital information

• Get meetings with key decision makers

• Reach the influencers

• Stay connected with buyers that are increasingly busy

• Differentiate

• Address both the buyer’s needs and your sales needs

• Humanize ever more technical & complicated information

• Speed up the sales cycle

Instead of adding one more sales person, W H AT I F you could….

INCREASE the SALES of your entire team?

But finding the RIGHT strategy can be daunting.

Marketing can feel like this.

New GROWTH requires

NEW STRATEGIES .

Let’s CHANGE how the market sees you.

Your buyer experiences onlyONE SINGULAR RELATIONSHIP…

Marketing must be a SALES ENABLER in the complex B2B world.

Anticipate the BUYER’S JOURNEY .

YO U N E E D M A R K E T I N G TO

• SUPPORT and feed your sales funnel

• RESPECT the psychology of the decision maker

• REACH the influencers

• CONNECT you to busy executives

• ELEVATE and differentiate

• INSPIRE loyalty, belief & referrals

• COMMUNICATE with humanity & heart

• SPEED UP the sales cycle and create urgency

• GROW your company

We help companies in complex

markets, who are MASTERFUL in their delivery,

tell their TRUTH to transform

their GROWTH .

B E F O R E : Thompson Pipe Group

• MULTIPLE NAME CHANGES

• NO CONSISTENT BRAND

• CHANGE RESISTANT

MARKET

• AGGRESSIVE GROWTH

GOALS

• NO MARKETING

DEPARTMENT

A F T E R : 2013-Current

Some things age better than others.Maintenance-free Flowtite® FRP won’t corrode. Instead, they deliver clean drinking water to

communities year after year. It’s the dream of every municipal engineer. Other pipes may deteriorate,

leak or even burst, but a Flowtite ® pipe keeps its integrity under pressure. No waxing required.

Flowtite® FRP. Engineers know.

1-225-658-6166www.flo

w

t itepi pe. com

• RENAME & REBRAND

• STRATEGIC

CONSULTING

• ADVERTISING &

PUBLICITY

• SALES COLLABORATION

• WEBINARS

• EMAIL

B E F O R E : ISC Group

• SUCCESSION PLAN

• DIFFERENTIATION

• MULTIPLE AUDIENCES

• AGGRESSIVE GROWTH

GOALS


• REBRANDING

• MESSAGING

• STRATEGIC CONSULTING

• WEB DESIGN

• BROCHURE DESIGN

• ONLINE ASSESSMENT TOOL

B E F O R E : BRI Roofing

• COMMODITIZED MARKET

• REBALANCE TO PROFITABLE

MARKET

• UNDIFFERENTIATED MESSAGE

• SALES PLATEAU


• REBRANDING

• LOGO DESIGN

• FLEET BRANDING

• WEB DESIGN

• MESSAGING

• DIFFERENTIATION

• STRATEGY

• PHOTOGRAPHY

• VIDEO

Titus: 2015-Current

• STRENGTHEN PREMIER BRAND

• MEDIA MANAGEMENT

• PRODUCT LAUNCH

• ADVERTISING

• LANDING PAGES & TRACKING

• SOCIAL MEDIA

W E D E L I V E R

• Branding

• Logo and identity

• Naming

• Strategic Consulting

• Sales Training

• Sales Presentations

• Webinars

• Workshops

• Messaging

• Content Marketing

• Media Planning

• Advertising

• Trade Shows

• Printed Materials

• Web Design

• Web Audit & Conversion

• Social Media

A B O U T U S

• Founded in 2013

• Based in Dallas Fort Worth

• National client roster

• Midmarket B2B specialists

• Marketing & Sales collaboration

• 13 seasoned marketing veterans

• Process Driven

• Strategic Creative

• Passionate

• Transformative

• Fun

• Faithful

• Versed in complex & technical

products and services

Your HUMANITY will speed up

the sales cycle and CREATE A CHANGE

in your customer relationship that has thePOWER to TRANSFORM your

company and your MARKET POSITION .

P U S H P L AY

Want to see more?

Check our our reel at

http://www.themarketingblender.com/see-our-work/

Connect with us on social media!

Mastery. Truth. Growth.

Dacia Coffey, President | 817-851-5145 | [email protected]