3 B2B Sales Trends 2015 | OpenView Labssalesvue.com/wp-content/uploads/2015/01/3-B2B... · Not only have business/sales development teams fully arrived, they are also officially here

2015 Prediction: 3B2B Sales Trends toWatchBY  CECE  BAZAR   JANUARY  6,  2015   NO  RESPONSES

Discover  three  trends  set  to  play  a  major  role  inyour  B2B  sales  success  in  2015.

The  new  year  is  here.  Have  you  made  your  resolutions  yet?

If  not,  it’s  time  to  swear  off  those  stale,  ineffective  sales

tactics  and  get  ahead  of  the  game.  Here  are  three  trends

the  best  sales  teams  are  staying  on  top  of  and  utilizing  to

jump  ahead  of  the  curve  in  2015.

1) Better CRM Adoption with FewerClicks

We  all  know  that  if  it’s  not  in  the  CRM  it  didn’t  happen.

That’s  great  in  theory,  but  the  truth  is  there  are  likely  all

sorts  of  activities  that  aren’t  being  logged.  Well,  in  2015,

say  goodbye  to  your  sub-­par  CRM  adoption.  Why?  You  no

longer  have  an  excuse.  With  the  advent  of  tools  like

SalesVue,  and  with  Hubspot  rolling  out  their  new  CRM,  it’s

safe  to  say  that  managers  will  hear  a  lot  less  of,  “I’ll  take

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care  of  it…”  and  more  of,  “It’s  all  set.”  These  tools  are  made

with  the  rep  in  mind  —  meaning  fewer  clicks,  more

automation,  and  more  clean,  up-­to-­date  CRMs.

2) Trade Shows Are Making aComeback

It’s  happening  —  trade  shows  are  going  to  be  back  and

more  effective  than  ever  this  year.  And  not  because  the

booths  are  better.  It’s  because  the  reps  are  more  aware

than  ever  of  how  to  best  work  a  tradeshow.  From

prospecting  speakers  to  using  venue  changes  to  your

advantage,  the  exhibit  floor  is  now  fair  game  for  hunting

those  enterprise  deals.

3) The Rise of the BDR/SDR

Not  only  have  business/sales  development  teams  fully

arrived,  they  are  also  officially  here  to  stay.  Inbound

marketing  is  a  key  component  of  success  for  any  company,

but  spinning  up  and  scaling  out  those  inbound  efforts  take

time.  Outbound  prospecting  is  the  buffer  that  companies

need  in  order  to  keep  their  pipeline  healthy,  and  more  and

more  companies  at  the  expansion  stage  are  recognizing  the

value  and  importance  of  those  teams.  As  the  BDR  and  SDR

profile  shifts  to  focus  on  those  recent  graduates  who  are

coachable,  hardworking,  and  the  ultimate  prospecting

stalker,  it’s  safe  to  say  that  the  Class  of  2015  will  be

welcomed  into  the  workforce  with  open  arms.

What  trends  do  you  see  impacting  B2B  sales  in2015?  Let  me  know  in  the  comments  below.

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dive  in,  download  our  free  eBook  guide  offering  best

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practices  for  building  your  team  and  transforming  it  into  a

lean,  mean  lead  generation  machine.

CeCe  Bazar  is  a  Sales  and  Marketing

Associate  at  OpenView,    focused  on

developing  and  optimizing  business

development  and  inside  sales  team.

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