Beacons: new possibilities for marketeers

© Kevin Slechten

Beacons

Kevin Slechten, 3 MaIn

© Kevin Slechten

Dirk mertens:

BestBuyBeacons

& BlueNubes

Marc Meewis

Beacons and mobile experience

optimisation

Adobe

© Kevin Slechten

Shopping evolution?

© Kevin Slechten

Put the E in the M

M-commerce

E-commerce

© Kevin Slechten

Beacons?

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

small wireless sensors

attach to any location or

object

broadcast tiny radio signals

(BLE)

smartphone: app:

receive and interpret

micro-location and content

on spot

© Kevin Slechten

© Kevin Slechten

- Notifications

- Content managing

- Value Adding Info

- Personalization

- Location Based Information

- In Store Communication

- In Store Experience

- In Store Navigation

- Experience

- Engagement

- Measure Behavior

- Track the customer

- Customer journey data

- Replacing loyalty card

- Pay

Beacons

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

© Kevin Slechten

M-commerce

Content

Experience

Data

© Kevin Slechten

So…