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Enhanced Mobile Targeting

For over 100 years, we’ve connected millions of customers with businesses just like yours.

1. International Data Corporation, June 2014 2. YP Internal Data, December 2013 3. YP Internal Data, 2014©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

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ADVERTISEHERE

YOUR COMMERCIAL

HERE

Traditional Awareness Advertising

In 2014, businesses will spend $123B in awareness advertising.1

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

1. US Ad Spending Q2 2014 Forecast and Comparative Spending eMarketer July 2014

The Targeting Challenge

ADVERTISEHERE

Traditional awareness advertising offers little or no targeting capabilities.

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

YOUR COMMERCIAL

HERE

Shouldn’t you be investing yourawareness ad dollars on mobile?

Mobile usage has increased 419% in just 4 years.1

1. eMarketer. April 2014 Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

Enhanced Mobile Targeting is about reaching people, not just places

Enhanced Mobile Targeting allows you to deliver your business’s message to a more relevant audience than traditional awareness advertising

work: unknown

lives: unknown

age: unknown

income: unknown

shops: unknown

Traditional location targeting

work: Manhattan

lives: Brooklyn, NY

age: 25-34

income: 75-100K

shops: Apple, Target

MobileTargeting from YP

work: Manhattan

lives: New Haven, CT

age: 45-54

income: 150K+

shops: Costco, Macy’s

MobileTargeting from YP

Demographics

Brands

Categories

Geo

* All user profiles are strictly anonymized in accordance with YP’s privacy policy. To read more please visit, http://corporate.yp.com/privacy-policy/.

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

YP is able to target over 150 million proprietary anonymized user profiles*

Our targeting capabilities include:

Enhanced Mobile Targeting delivers your brand to a relevant audience

on mobile apps & websites*

* Mobile websites and apps in the 3rd party network are subject to change. Placement on any specific mobile website or app is not guaranteed.

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are

Exposure on a network of over 20,000 mobile apps & websites.

Build a mobile display campaign that is customized for your business

* We will make our best effort to deliver the impression target during the flight period. We may make up any shortage with make-goods which may continue outside the flight period.

©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

All backed by YP’s mobile targeting expertise.

Targeting Parameters

Display Ad Creative

Landing Page

Ad Serving to Deliver Impression Target*

Track your campaign performance

Reporting updates emailed to you weekly Reports include: Impressions, clicks & click-thru rate

How can YP help youtarget mobile customers?