Digital Candidate Experience 3.XO | Talent Connect Vegas 2013

Joe Howell Director of Global Employer

Brand and Employee

Engagement, EMC

Digital Candidate Experience 3.XO

Tammy Garmey SVP Client Engagement &

Strategy, TMP Worldwide

@tgarmey

Video Intro

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Welcome / Overview

Introductions

What is Big Data and why should you care

In our world

In our lives

In our industry

EMC – Our candidate experience transformation

Meet Bob, Data Scientist Extraordinaire (aka EXTREME hard-to-fill)

Bob’s “EMC Me” experience

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Big Data – What is it

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Big Data In Our Lives

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Big Data In Our Industry

LinkedIn counts executives from all 2013 Fortune 500 companies as members; its

corporate talent solutions are used by 90 of the Fortune 100 companies.

LinkedIn members did over 5.7 billion professionally-oriented searches on the

platform in 2012.

More than 3 million companies have LinkedIn Company Pages.

There are more than 1.5 million unique publishers actively using the LinkedIn

Share button on their sites to send content into the LinkedIn platform.

LinkedIn members are sharing insights and knowledge in more than 2.1 million

LinkedIn Groups.

In the second quarter of 2013, an average of 33 percent of unique visiting

members came through mobile apps, versus just 21 percent a year ago.

Source: LinkedIn.com

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Big Data – In Talent Management

260,196 followers

50,139 employees

7,300 followers

3,958 following

2,700 tweets

15,992 likes

179 talking about

Welcome to Candidate Experience 3.XO

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EMC Data Scientist - Meet Bob

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Why Bob is Hard To Attract

According to McKinsey Global Institute,

the US could be facing a

shortage of 190,000 people

with analytical skills by 2018.

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How do we get them to Stop, Look…

Getting them to look - What’s the EMC Positioning Strategy – EMC Me

The Message

The Visual Expression

The Personalized Experience

Contagious content that is relevant

Learn about EMC through your own lens; your story

EMC Me Demo Video

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…& Listen

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Keeping Them Engaged:

Where We’ll Stay Connected

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Keeping them Engaged:

How We’ll Maintain Connection

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Key Takeaway:

Content is King.

Context Rules.

Engage Convert

Micro-target

Personal connection

Ads

Social

Peers

Exclusive experience

Attract

What’s next

Animated Video Here

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Wrap-up

Big Data is changing everything.

The way we live and communicate is influenced by Big Data

You must evolve.

And continue to evolve – The landscape will continue to accelerate the change.

Content is king. Context rules.

Personalization/Relevance is your mission to create an optimal Candidate

Experience 3.XO

Q&A