Copyright October 26, 2009 Marketing on a Shoestring Budget Nancy Frede Frede Enterprises LLC 508/380-3737 email [email protected]@aol.com Copyright.

copyright October 26, 2009

Marketing on a Shoestring Budget

Nancy FredeFrede Enterprises LLC

508/380-3737 email [email protected]

Copyright 10/26/09


Where do you find the DOLLARS?


Getting

the MAXIMUM return in dollars

for your organization There’s no where to go

but UP!

Going Up

In A Down Economy!


Take a look at your organization

• How often are your events/programs?

• Who attends? How many? What level of a company? What age? Male/female/disabled, etc.

• How do you communicate with your attendees?

• Are some programs/events/services more well attended than others?

• What is the content of those programs/events?

copyright October 26, 20095Frede Enterprises LLC [email protected] 508/380-3737 copyright 10/15/08

Sponsored by NonProfit National Resource Directory5

Take a look at those you serve

What is the general profile of your attendee?What are their interests?How do they know about your programs?Where do they live? Where do they work? Where do they play?



Take a look at your organization

•Are you tracking attendance, participation?• Is your membership changing?•Who expresses interest in using your programs and services, but hasn’t yet?•Who are their colleagues, family, friends?•Who is concerned for their welfare, success, happiness?


Ask your staff

• Brainstorm ideas to save $$

• New Ideas• What works, doesn’t


Ask the Community

• Brainstorm ideas to save $$

• New Ideas• What works, doesn’t• Survey (sponsored)


Creative Marketing

Opportunities

To

Save/make

$$

.

In-Kind donations Charities Public Relations Email Affinity relationships


Creative Marketing

Partnering In House Marketing/Printing Cross Selling Your Products and Programs Think outside the box

Opportunities

To

Save

$$

.


IN – KIND DONATIONScan you trade for

sponsorship Paper Paint Crayons Advertising Postage Supplies Volunteers Promotional items Contact names SignageAdvertising


CHARITIES – partner and collect

.

Food bank – collect cans of food

Shelters – toiletries

Shelters – mittens, hats, coats, linens, etc.

Schools, day care – pens, crayons, pencils, paper, paste, paint, etc.

Senior – puzzles, videos, music, tapes, books, magazines, etc.



Communicating with those you serve

Regular programs Annual Events Virtual meetings Social Networks Print, website, e-newsletter Surveys


PUBLIC RELATIONS

TV, Radio, Internet, Newspaper Social Networks

Linked in, Twitter, Facebook

Email, snail mail, inserts, your web site

Send press release to area businesses to post your programs – create contests for most signups

Weekly article in newspaperE-newsletterMessages on hold


PUBLIC RELATIONS

Consider community newspaper as a media partner, let them sell ads around your events, it should reduce your cost

Push your town’s people to your web site and reduce your printing costs

Partner with the electric/gas company to put announcements on their bills in your towns – you save dollars they are supporting you and branding


PUBLIC RELATIONS1. Print up business cards for all your staff

and hand them out in the community.2. Put magnetic signs on your buses.

(sponsored by)3. Join professional and social groups to

network with in your community, chamber, Lions, Rotary, Masons, etc.

4. You and your staff volunteer to speak at local meeting, schools, churches, etc,

5. Talk with local colleges to market your programs, give discount to college students,

6. Participate in community-service events to enlarge your networking circle


PUBLIC RELATIONS1. Get free publicity by sponsoring a

community-service event of your own, i.e. a charity

2. Write short articles on your programs3. Get testimonials & send them to local

media4. Promote yourself and your organization

as a reliable source, and let local media know you’re available for interviews.

5. Listen to radio talk shows, and realm of expertise, call in

6. Need help – use high school, young adults, college and unemployed for all your tasks – another press release


CROSS SELLING PRODUCTSCROSS TRAINING STAFF

Group products together according to activity

Teach your staff to Cross Sell Your programsMaintain a database by familymember signs up for activity - confirm order with flyer on related programs by:

Email – template thanks and ……….mail fax

include a discount coupon & mention upcoming events



• Create special of month, event, subject area, etc.• Give information to your sponsors and area companies - they can help you market!! • Magazine Reprints, White Papers on fitness, youth and senior programs online or hard copy • Member/non member pricing for products - use a password for members - could be online• Marketing templates - how to’s



• Include your products and programs at your events (at least have a mini catalog or web site address card to give out to increase sales)• Offer ad specialty products with your organization name and can be customized with members name with/without your organization – order through your customer service department, fax on demand program, email and of course web site


EMAIL MARKETINGAlways collect email addresses.

Have an opt out

Create templates your staff can use

Put sponsors in if appropriate

Market your large events thru the email blast

Market for donations

Thank people/companies for their support or attendance


News from Simsbury Library: The Business Resource Center

October 8, 2009Dear Nancy,

There are a bunch of great programs taking place this next week! We are offering free programs for job seekers, anyone who markets their business, crafters & exhibitors of all types, wanna-be LinkedIn-ers, and anyone interested in learning Powerpoint.

Many of these have limited seating, so sign up early! Jennifer Keohane, Business Outreach Librarian Job Hunting in the Library (Part 1): Finding Job Leads & Target Companies

Job Hunting in the Library (Part 1): Finding Job Leads & Target Companies

Friday, Oct 9th9:00 - 10:30 am

Are you looking for a new job? Thinking about changing careers? Tired of looking for jobs on the Internet without much success?

Jennifer Keohane, Business Outreach Librarian will show you some resources to help you find job boards and hidden job listings. You'll also learn about some powerful library resources you can use to identify potential employers and target companies.Bring a USB storage drive if you'd like to save any of your searches.

Space is limited to 20- you must register in advance

Reserve your seat!


News from The Simsbury Business Resource Center

October 8, 2009BoothCamp(sm): Trade Show StrategiesThursday, Oct 15th - 8:30 - 10:30 am Calling all Crafters & Exhibitors!Wake Up & Shake Up Your Trade Show Experience!

Nancy Frede, Frede Enterprises, LLC will help you create winning partnerships with customers and the trade show organizers.Why attend?•Get direction! Drive more qualified traffic to your booth•Get noticed! Maximize your exposure to attendees - before, during and after the event•Get dollars! Turn leads into qualified customers.•Get loyalty! Enhance customer trust with relationship rapport •Get the best! Attract the ideal customer•Get a good name! Build credibility with your message at the show Reserve a seat LinkedIn for Job Seekers: Getting Started (Level 1)

Jennifer Keohane, Business Outreach LibrarianSimsbury Public Library

860.658.7663 x 2107 [email protected] Forward email

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News from The Business Resource Center

October 8, 2009BoothCamp(sm):Trade Show StrategiesThursday, Oct 15th - 8:30 - 10:30 am Reserve a seat LinkedIn for Job Seekers: Getting Started (Level 1)

Jennifer Keohane Business Outreach Librarian

Simsbury Public Library860.658.7663 x 2107

[email protected] Forward email

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PARTNERING• ADD $$ to you from usage and referrals• Add Programs and benefits that you can’t deliver• Create a consumer card for Discounts at health clubs, skating rinks, fitness centers, golf courses, ski areas, restaurants, etc.– you get referral income• Examples – bus trips, travel programs, events, ropes facilitators, speakers, • Survey providers,• promotional products• Co-operative advertising


PARTNERINGExhibit or trade for space at community shows

Walk the floor with plenty of business cards and connect with someone at each booth if possible.

Always thank your clients and ask for referrals. And, refer business to others when possible!


IN HOUSE MARKETING/PRINTINGOpportunities

To

Save

$$

Use Publisher to create your programs

Put all your info on your web site

Make it user friendly

Print as much as you can in house or ask your sponsors to print for your – send them a pdf – put their logo on it

Use messages on hod


ADD VALUE TO YOUR PROGRAMS

ADD DOLLARS INTO YOUR REVENUES FROM REFERRAL OR ROYALTY INCOME

Affinity Programs


Affinity Programs

Survey providers Cooperative advertising Golf Bowling Swimming Kayaking, etc

Bring income back into the organization from the member’s usage of the product/program


WEBSITE YOUR PROGRAMS – EASY TO FIND AND REGISTER YOUE PHONE NUMBERS – EASY TO FINDOnline registration for eventsAffordable Advertising for your usersBanner Advertising - TILES, TOWERS- CUBESLinksLinks to programs with residual incomeMarketplace – categories – classified & display adsVirtual Trade Show - SPECIAL NEEDS, SENIORS, CHILDREN, SAFETY


WEBSITE E-Commerce for your tshirts, hats, etc. Career center for jobs, resumesNewsletter-online - save printing costsChat RoomsBlogsThreadsSocial Networks with links


Consumer Related Products

• Develop products your sponsors can give to their customers

• With advertising or without

• Offer on the web

• Distribute at programs and events


THINK OUTSIDE THE BOX

$ Partnering

$ Corporate sponsorships

$ Co-operative advertising

$ In-kind donations

$ Exhibits

$ Educational sessions

33


Thinking about creating $$

What does your attendee want/need in services?

Will the attendee participate in the product/program?

Will the program help increase attendance and branding?

Will you bring in enough revenue to justify the effort and the cost?





One idea that sparked your interest?

38

Who do you want to talk with about it?What resources do you need to make it happen?Who can help?Why is it a good idea for your organization?What might be challenging about it?Why not try it out?


Program At A Glance …..Make Plans to Attend!Tennessee Municipal League 70th Annual ConferenceJune 13 - 16, 2009 Chattanooga Convention CenterProgram At-A-Glance9 am – 5 pm Registration in the Exhbit Hall10 – 10:45 a.m Vendor Workshop 1: OHM Engineering Lunch in the Exhibit Hall Sponsor 12 - 2 p.m. Ice Cream Sponsor 1:15 – 2 p.m. Vendor Workshop 3: One Source Documents3:00 – 4:15 p.m. Opening General Session Sponsor 4:30 – 5:30 p.m. Workshops Sponsored Budgeting for Outcomes 6:30 – 8:30 p.m. Host City Reception8 – 8:45 a.m Breakfast Sponsored


Where do you find more dollars?How to Market and sell in a

challenging economy?


Market your productsMarket your brand

Consider your partnersEducation Programs

Reprints of your articles


Plan Your Work

Work Your Plan

Nancy Frede Frede Enterprises LLCemail: [email protected]

508/380-3737

www.nonduesrevenue.com

www.boothcamp.com

Copyright October 26, 2009 Marketing on a Shoestring Budget Nancy Frede Frede Enterprises LLC 508/380-3737 email [email protected]@aol.com Copyright.

Documents

doesnt slide

new ideas

staff brainstorm ideas

community brainstorm

newspaper social networks

facebook email

organization theres

public relations tv