Consumer Behaviour
Apr 05, 2021
Consumer behaviour is the study of individuals’, groups’ and organizations’ decisions with
regard to the selection, purchase, use, and disposal of goods, services, ideas, or experiences to
satisfy their needs and wants.
In simple words:
Consumer behaviour is the study of how consumers make decisions
Welcome message from author
How many times do you make decisions throughout the day? What should I wear today? What perfume should I put on? What am I going to have for lunch?
If you think about it, we make many buying decisions every day without giving them much thought.
These decisions, as insignificant as they might seem, keep marketers up at night. Because decoding the processes behind customers’ decisions means that we can use that info to boost revenue.
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