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Page 1 16 Marketing tourism destinations Learning outcomes After reading this chapter and answering the questions, you should be able to: ●understand the concept and elements…

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CONSUMER BEHAVIOUR It is a segment or part of human behaviour. Human behaviour refers to the total process whereby the individual interacts with the environment. Every thought,…

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1. THE CONQUEST OFINDIFFERENCE WIEDEN+KENNEDY AMSTERDAM+ 2. OR:WHY HUMILITY MIGHT BE CREATIVITY’S BEST STARTING POINT 3. THIS IS THELANGUAGE OFMARKETING... 4. ‘FANS’…