Cinemagia dpad2012

• 1. USER LIFECYCLE

2. CINEMAGIA ECOSYSYTEM itsnefbeMAKE A DECISION r) e USERusINFORMATIONPURCHASE( er to mCus positionnd in agBr BILLING CONTENT es Branervic dER&S ExpC LI Erie LISHcts duencNT PUB e ProACTIONS SERVICES withits audiance -rs fetof enAWARENESS ADVERTS li C E A NCHAPT B ITS CE & CONAC DITIONAL 3. STATSweb1 April 2006 - 31 March 2012PageviewsJan 1, 2012 - Jan 31, 2012 Pageviews: 36.950.84140.000.00020.000.000Traffic record per monthJan 2006 Jan 2007 Jan 2008Jan 2009Jan 2010Jan 2011 Jan 2012 2.455.411Unique VisitorsVisitsJan 1, 2012 - Jan 31, 20128.000.000 Visits: 6.006.8784.000.000NEWSLETTER40.000Jan 2006 Jan 2007 Jan 2008Jan 2009Jan 2010Jan 2011 Jan 2012SubscribersUnique VisitorsJan 1, 2012 - Jan 31, 20123.000.000Unique Visitors: 2.455.4111.500.000 FACEBOOK 60.000 FansJan 2006 Jan 2007 Jan 2008Jan 2009Jan 2010Jan 2011 Jan 2012 mobile1 May 2010 - 31 March 2012smart tvPageviews Jan 1, 2012 - Jan 31, 20124.000.000 Pageviews: 2.823.917+150.0002.000.000 +15.000 DEMOInstalls Downloads Apr 2010Jul 2010 Oct 2010 Jan 2011Apr 2011Jul 2011Oct 2011 Jan 2012VisitsJan 1, 2012 - Jan 31, 2012Visits: 380.685400.000200.000launched next next Apr 2010Jul 2010 Oct 2010 Jan 2011Apr 2011Jul 2011Oct 2011 Jan 2012 4. BEFORE 5. CINEMAGIA ECOSYSTEMwwwSmartphone apps(iOS | Android | Symbian)Social NetworkingSmart Poster In store check-in Tablet devices using NFC & QR-Code technology(iPad & Android)Smart TV Apps(Samsung, LG & Phillips) 6. WHAT DO WE OFFER TO THE USER?information decision supportpurchaseweb contentsocial, facebook, twitter billingsocial mediasharemobile opertorsmobile & tablets apps invite payment gatewaysmart tv appsoffline interactionqr codes, nfc 7. SMART POSTERQR code NFC NFC RECOMANDAINTRI IN CONCURS?FILMULTHE AVENGERS DA NU f SHARE 8. GEO LOCATION PUSH NOTIFICATIONIn proximity theater100m MONDAY OFFERINCEPTION25% discount for4 lei at 5:30 PMTITANIC 3DCINEPLEX THEATRE BUYBUYf SHARE 9. BIILING GHOST RIDERYOU PURCHASEDA TICKET TO BUY TICKET GHOST RIDERPurchaseSMS/Delivery TICKET REPORTEXIT CINEMA...after ~2 hours HELLO JOHN,RATE THIS MOVIEYOUR MOVIE STARTS IN 10 MIN.CINEMA HALL 7,PLACES A7, A8ADS movie ends 10. IDENTITY MANAGEMENTuser newsletterfac clubcontenstfanmobile appcouponsticket smart tv nfc subscriber& forumparticipant facebookversioncampaignstransactionbilling nfc webfb smart ph one smart tvwebfbweb fb smart phone user lifecycle