Smart ad server dpad2012

• 1. 3 things aboutin 2011MOBILE ADVERTISING

2. OS Share of Device TrafficSource: comScore Device Essentials, Dec-2011, U.S. 3. Mobile Rising Stars Ad UnitsNew Ad Formats for Brand Marketing Innovation Across Mobile Devices 4. Remnant inventorybecomes increasingly criticalWeb MobileSmart clientsremnant >35% *20%inventoryrecorded:soldunsold65%>80% *Statistics over the jan. july 2011 period*much more if excluding: backfills, ad networks, SSP ever integrated ! 5. Mobile CPM prices:average EU vs average PL*banner15/CPMHtml5 layer Not foundInterstitialNot foundVideo layer Not found *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany 6. Mobile CPM prices:average EU vs average PL*banner15/CPM 11/CPMHtml5 layer Not found 14,6/CPMInterstitialNot found 15/CPMVideo layer Not found 19/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany 7. Mobile CPM prices:average EU vs average PL*banner15/CPM 11/CPMHtml5 layer Not found 14,6/CPMInterstitialNot found 15/CPMVideo layer Not found 19/CPM *average of top 5 portals in Poland, Romania, Bulgaria vs top 5 in France, UK, Germany 8. Mobile ad formats in PL examples 9. Mobile ad formats in BG examples 10. Mobile ad formats in BG examples 11. Mobile ad formats in RO examples 12. Mobile ad formats in RO examples 13. Mobile ad formats UK,DE,FR 14. Mobile ad formats UK,DE,FR 15. Mobile ad formats UK,DE,FR 16. Mobile ad formats UK,DE,FR 17. CONCLUSIONS... 18. Conclusions...We sell mobile ads like desktop 19. Conclusions...prices are not reasonable 20. Conclusions...media/sales houses are not planning mobile 21. Conclusions...there is no inventory in applications 22. 2012 12yearsexperience (among which 5 years in mobile)Oneplatform for desktop and mobile for both1st and 3rd party systems 1stadserver in the world certified by IAB in mobile! 23. 1N o adserver platformin Germany, France and Spain30 Over rich mediaformats 4Updatestimes a year 24. Remnant inventorybecomes increasingly criticalWeb MobileSmart clientsremnant >35% *20%inventoryrecorded:soldunsold65%>80% *Statistics over the jan. july 2011 period*much more if excluding: backfills, ad networks, SSP ever integrated ! 25. Save time, save resources,we have the connections you needPremiumsales houses YourYieldAdThird partybussinessopitimali- serving Reportingad networksobjectives zationHouse ads 26. Adexchange, SSP, DSP, RTB?Ad request Ad 27. Jakub OLEKSYCountry Manager Poland & CEEM +48 500 185 [email protected]. Wysouchw 3a/2, Krakw, Polandwww.smartadserver.comLets talk!