Business bavaria 9-2012_en

BUSINESS BAVARIA

WHAT‘S INSIDE

ISSUE 09 | 2012

BUSINESS BAVARIA

5 MINUTES WITH ...Dr. Christian Geltinger, Bavaria‘s Representative in Japan

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IN FOCUS: AEROSPACEThe Industry is Happy to Stop Over in Bavaria

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BAVARIA IN YOUR BRIEFCASEBayreuth‘s Opera House gets World Cultural Heritage Status

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Bavaria strengthens its position as a key location for the energy transi-tion. The Lower Bavarian town of Straubing was selected to host Germany’s largest demonstration facility for the production of environmentally-friendly cellulose ethanol. Using the sunliquid® technology, the plant annually con-verts 4,500 tons of wheat straw into 1,000 tons of biofuel. The project, valued at Euro 28 million, is sponsored by the Bavarian State government

SHOWCASE FOR ENERGY TRANSITION: BIOFUEL FROM STRAW

From 11-16 September a number of Bavar-ian companies from the aviation industry will be at the International Aerospace Exhibition (ILA), one of the world’s largest fairs of its kind.

ILA – BAVARIAN HIGH FLYERS AT THE AIR SHOW

More than 1000 national and international exhibi-tors are expected at the Berlin Expo Center, where Bavaria will showcase its specifi c expertise and potential as one of most important locations for the aviation and space industry worldwide. A third of all specialists employed in this industry nationwide work in Bavaria. From the construc-tion of modern military aircraft, helicopters and engines to the development of new operating and mission control systems for spacecraft and satellites, Bavaria is an important growth engine for innovations in aerospace across all segments. Bavaria is characterised as a prime location by

the fact that companies and institutions from industry and research work particularly closely together here. The leading engine manufacturer MTU Aero Engines develops new engine systems, which are being presented at the ILA, together with senior partners such as Pratt & Whitney, General Electric and Volvo Aero. The goals for innovation include reducing engine noise, mak-ing them more fuel-effi cient and environmentally friendly. The group’s success speaks for itself: in the military arena, MTU accounts for nearly all the aircraft engines used by the German Fed-eral Armed Forces. As the world leader in the helicopter market, the international Eurocopter company from the Bavarian city of Donauwörth is also represented at the fair. The Eurocopter group employs approximately 15,600 staff and is con-sidered to be the world‘s largest manufacturer of civil and military helicopters. An expert team

from Bavaria is also eagerly awaited in Berlin. The ‘Bauhaus Luftfahrt’ association founded by three Bavarian pioneer companies, EADS, Lieb-herr-Aerospace and MTU Aero Engines, focuses on the development of innovative ideas for the future of aviation. The 30 scientists forming the team work as an international ‘think tank’ and will present their visions to the public in Berlin.

www.ila-berlin.de/ila2012/home/index_e.cfm

and the Federal Ministry for Education and Research (BMBF). The plant at the Bavarian ‘BioCampus Straubing’ is very close to the Danube, so the raw materials necessary for production, such as wheat and corn straw, are avail-able in the immediate vicinity.

www.bmbf.de/de/17786.php

© MTU

The Business Promotion Agency of the State of Bavaria

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Bavaria is once again setting unique international standards. According to the latest fi gures from the Offi ce for Statistics, the state‘s gross domes-tic product (GDP) has reached Euro 446.4 billion. This represents the eco-nomic value of all goods and services destined for end consumption and

manufactured in the Federal State manufactured in a single year. In an international context, this corresponds to the economic strength of Saudi Arabia, although Bavaria has only approximately 12.5 million inhabitants, compared to the 26.5 million of the desert state.

Dr. Christian Geltinger manages the oldest Representative Office of the State of Bavaria in Japan. He is the main contact for 250 Japanese companies that already have offices in Bavaria and for all the businesses intending to establish a base in the Free State. The Oktoberfest which starts once again in September is also becoming increasingly popular in Japan. Dr. Geltinger has the pleasure of opening numerous Japanese-Bavarian Oktoberfest events during the course of a year.

HOW MANY OKTOBERFESTS ARE THERE IN JAPAN? I know of at least 15 ‘Oktoberfest events’ this year alone, the first in April and a ‘Super Okto-berfest’ in the large Tokyo Dome Arena in De-cember to end the year. In addition, there are probably quite a number of smaller parties or private celebrations in hotels under this motto. The number of ‘Oktoberfests’ in Japan increas-es from year to year. 

HOW IMPORTANT ARE THE EVENTS AS AN ECONOMIC FACTOR FOR BAVARIA? Above all, the Oktoberfest or other beer festi-vals in Japan promote tourism and the image of Bavaria as place of living traditions and vitality. As Bavarian beer brewed by the large Munich breweries is primarily served at the festivals, their export business is promoted to a small extent as well. What matters most though, is

that it arouses interest in Bavarian beer brands which is reflected in rising demand from Japa-nese importers. As the Bavarian representative, I am usually the patron of such events so I can use them to promote Bavaria as a business lo-cation as well. 

HOW MANY OKTOBERFESTS HAVE YOU BEEN OBLIGED TO OPEN IN JAPAN THIS YEAR? I don‘t consider it an obligation, I had the pleasure of opening three in July. The opening ceremony entails a short speech and a first “Prosit der Gemütlichkeit”. A proper barrel tapping ceremo-ny is currently only performed at the Oktoberfest in Tokyo, which is organized by a German. 

IS THERE A FAIRGROUND WITH TENTS AND RIDES LIKE IN MUNICH? OR DO THE JAPANESE CELEBRATE IN LARGE HALLS?The festivals are often held outdoors in large parks with beer and food stands arranged in a circle and a smaller tent with a stage for live music directly in front. Fortunately, the bands are often from Bavaria. There are no amuse-ment rides as currently few places have enough space . That combination therefore remains the privilege of the original in Munich. 

DO YOU WEAR TRADITIONAL COSTUMES OR SUITS AND TIES AT THE JAPANESE OK-TOBERFEST EVENTS?Of course I wear a traditional costume, al-though many guests drink their first after-work

beer in suits. Last year, I once opened a festival as King Ludwig II, after all Neuschwanstein is well known by virtually all the Japanese. 

IS BAVARIAN BEER SERVED AT THE JAPA-NESE OKTOBERFESTS? Japanese people love German beer. At the Ok-toberfest events there is a large selection of Bavarian beers; sometimes other German and local Japanese beers are also available. Fol-lowing a partnership with Munich Airport, this year the beer brewed at the airport was served at the Nagoya festival for the first time.

HOW DID THE OKTOBERFEST MAKE ITS WAY TO JAPAN IN THE FIRST PLACE? It probably began over 10 years ago in Yoko-hama. In Tokyo the event at Hibiya Park is the most established and is a firm annual social event.

JAPANESE ARE CONSIDERED TO BE VERY RESERVED AND ATTACH GREAT IMPOR-TANCE TO PROPER ETIQUETTE - CAN THAT BE CONNECTED WITH THE OKTOBERFEST?In Japan many things are linked to “nommuni-cation“, which comes from the Japanese verb ‘nomu’ (to drink) and ‘communication’. After the first few sips and accompanying music, the at-mosphere is as exuberant as at Munich’s Okto-berfest. In such situations, the Japanese easily turn into Bavarians. 

NUMBEROF THE MONTH 446.4 BILLION

DR. CHRISTIAN GELTINGER, BAVARIA’S EXECUTIVE REPRESENTATIVE IN JAPAN

www.invest-in-bavaria.de/en/bavarias-foreign-representations/japan

www.japan-in-bayern.com

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5 MINUTES WITH ...

As a renowned high-tech location, the Free State of Bavaria is one of the world’s leading locations for future technologies in aerospace. The development and manufacture of new aviation and space appli-cations and systems has a long tradition. More than 400 companies in this sector with over 36,000 employees are based in Bavaria. Every year, they generate about Euro 7 billion across all industry segments in research, development, manufacturing and maintenance.

A look at the big names based in Bavaria soon explains these impressive numbers. Some of the world’s leading original equipment manufacturers such as EADS Defence and Security have their main offices here, sup-plemented by suppliers such as Diehl Aerospace, Premium Aerotec and Liebherr, and companies from important niche markets such as FAG Aero-space, EME, ESG and IABG.

In Bavaria, companies benefit from the numerous funding programmes offered by the Free State to support the aerospace industry. To further strengthen this important future industry, Bavaria founded the Aerospace cluster bavAIRia e.V. as part of its cluster initiative in 2006. This is a net-work for all the key players in this industry and is closely linked with the major stakeholders in the value chain. As well as benefiting customers, suppliers and companies, small and medium enterprises particularly profit from the cluster’s contacts and capabilities.

The objective of the cluster is to maintain the competitiveness of the avia-tion and space industry in the Free State. With a total of 173 members, including the GATE Research Centre in Berchtesgaden, the Fraunhofer In-stitute for Integrated Circuits in Erlangen and the global player General Electric, the cluster succeeds in creating innovations across all industry segments. The networking of research establishments, institutes and en-terprises as well as industry, research and development is the prerequi-site for this success.

Experts predict significant increases for air traffic in the future. Interna-tional companies, academic institutions and the industry have already begun to conquer this future market.

As an example, the Deutsche Zentrum für Luft- und Raumfahrt (DLR - Ger-man Aerospace Centre) in Oberpfaffenhofen, a member of the bavAIRia cluster, bases its research on the goals of the ‘Vision 2020’ European strategy paper. These include reducing costs and accident rates of air traffic and increasing air traffic in general.

There are already a number of co-operation projects within the cluster. For instance, the Galileo Test Range Berchtesgaden (GATE), whose develop-ment environment is used to test the Galileo European satellite navigation system, has already cooperated with the Fraunhofer Institute for Material Flow and Logistics (IML) in Prien / Chiemsee and the DLR. The research environment is part of the networking strategy: the DLR alone is in charge of eight research institutes, such as the Institute for Robotics and Me-chatronics as well as the German Space Control Centre which oversees many space missions. Also the Max-Planck Institute for Astrophysics in Garching and the Fraunhofer Institute for Silicate Research in Würzburg are just some of the many Bavarian institutes providing important re-search for the industry.

The bavAIRia cluster does not just support the industry and advise policy makers, it also creates networks and co-operation projects, organizes in-formation meetings on current and important aviation issues and is re-sponsible for national campaigns. In addition, bavAIRia is in charge of the Bavarian earth observation initiative - Global Monitoring for Environment and Security (GMES) and the NEREUS Office, a network of European space regions. Companies looking for customers and cooperation partners in Ba-varia look to bavAIRia, which then brokers profitable contacts. Bavarian expertise is in international demand in the aerospace sector. Co-operation projects already extend far beyond European borders to China, Russia, India, the USA and Canada. Turkey and Brazil are also very interested in the success of Bavaria as a base when it comes to aerospace.

www.bavairia.net/bavairia-ev

© bavAIRia e. V.

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IN FOCUS: AEROSPACE IN BAVARIA

LAND IN BAVARIA, TAKE-OFF WORLDWIDE

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FAIRS & EVENTS

IMAGE SOURCES: P. 1: © MTU | P. 2: © Dr. Geltinger, Invest in BavariaP. 3: © bavAIRia e. V. | S. 4: © www.bayreuth-wilhelmine.de

YOUR KEY TO OUR STATEInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology and Bayern International.

PUBLISHERDR. JOHANN NIGGLPRINZREGENTENSTR. 2880538 MUNICH | GERMANYTEL.: +49 89 24210-7500FAX: +49 89 [email protected]

BUSINESS BAVARIACOORDINATION: ALEXANDRA SCHMIDHUBEREDITORIAL DEPARTMENT: WWW.TEXTBAU.COMTRANSLATION: WWW.TRANSLATE-ME.INFOART DIRECTION | INTERNET: ALEX PODOLAYDESIGN: WWW.TREIB-STOFF.COM

… IN MUNICH

STRATEGIES IN LIGHT EUROPE18 – 20 SEP. 2012Exhibition and Conference for the Lighting and LED Industry

www.sileurope.com/index.html

EXPO REAL 20128 – 10 OCT. 2012International Trade Fair for Commer-cial Property and Investment

www.exporeal.net/en/home

… IN NUREMBERG

CHILLVENTA09 – 11 OCT. 2012International Trade Fair for Refrigera-tion, Air Conditioning, Ventilation and Heat Pumps

www.chillventa.de/en

... IN AUGSBURG

RENEXPO 201227 – 30 SEP. 2012International Energy Trade Fair and Conferences

www.renexpo.de/index.php?id=7&L=1

BAYREUTH’S OPERA HOUSE - THE SEVENTH WORLD CULTURAL HERITAGE SITE FOR BAVARIA

Regensburg, Würzburg and Bamberg already have it. They rank among the esteemed group of cities and sites appointed world cul-tural heritage status by UNESCO in Paris. But now there is another representative from Bavaria which has been distinguished with this high, cultural and historical honour: the Margrave Opera House in Bayreuth.

… BY AND WITH INVEST IN BAVARIA

BAVARIA IN YOUR BRIEFCASE

INVEST IN BAVARIA AT THE ILA AIR SHOW 11 – 13 SEP. 2012IN BERLIN | EXPOCENTER AIRPORTJOINT EXHIBITION BOOTH OF BAVAIRIA – HALL 6/6223

WORLD MEDTECH FORUM 26 SEP. 2012 11:30 AM, HALL - SWISS LOUNGESpecialized lecture “Cardiovascular Technologies - Looking for an outstand-ing MedTech site? ‘Made in Bavaria’ as OEM base for global applications”Prof. Dr. Armin Bolz, CEO, Corscience

The Margrave Opera House is thus stepping out of the shadows of Richard Wagner’s Festspielhaus in Bayreuth. The UNESCO jury praised the construc-tion as a “unique monument of European festival and music culture of the Baroque age”. It was after all, one of the most important architectural testi-monies of absolutist society in the 18th century and has remained unchanged in his original form and shape. There was probably no other place where the opera culture of this era was so vivid and tangible.

Bayreuth’ Opera House is already the seventh UNESCO world cultural heritage site in Bavaria: the Residence and the Hofgarten Würzburg, the Wieskirche in Steingaden, the old town of Bamberg with the Prince-Bishop‘s Residence, the Upper German-Raetian Limes, the old town of Regensburg with the Stadtam-hof as well as the prehistoric pile dwellings around the Alps with the Rosenin-sel at Lake Starnberg also rank among the cultural heritage sites of mankind.

The Margravial couple Frederic and Wilhelmine of Brandenburg Kulmbach commissioned the theatre director and architect Giuseppe Galli Bibiena to build the Opera House in Bayreuth. Built between 1746 to 1750, the building is on a par with the opera houses in Vienna, Dresden, Paris or Venice for size and splendour. The loge structure is made entirely of wood and the opera house boasts a painted canvas. The stuccoes, carvings and paintings which decorate the interior make it unique worldwide.

The magnifi cent building and works of art can be seen in more detail until October, after which the Opera House will be closed for about fi ve years and fundamentally renovated with a budget of Euro 19 million. The Opera House will resume hosting performances by April 2017.

Margrave Opera House Opernstraße 14 | 95444 Bayreuth Phone: +49 921 / 759 69-22 | Opening hours: daily, 9 am to 6 pm

www.bayreuth.de/english/welcome_to_bayreuth_357.html

Your contact for both events:Mr. Bernd BuchenbergerPhone: +49 89 2162-2582 | [email protected]