5 attributes of awesome employers

5 ATTRIBUTES OF AWESOME EMPLOYERS

June 24, 2014

Presenters

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• Helps build company culture, continually increasing employee engagement and developing people strategies

• Previously worked for U.S. Bancorp, Fidelity Investments and The HayGroup

• MBA, with HR concentration, from Vanderbilt University

Sara HillChief Human Resources Officer,

Ceridian

Kim FlowersSenior Director Employee Benefits

& HRIS, Sunrise Senior Living

• Leads the team responsible for benefits, wellness, HR technology, recognition, appreciation and employee engagement

• Been with Sunrise since 1999 in various HR functions

Agenda

• Benefits of achieving “awesome employer” status

• Employer Value Proposition

• Overview of 5 attributes of awesome employers

• Examples from Sunrise Senior Living

• Q & A

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Benefits of “Awesome Employer” Status

Employer

of Choice

COMPETE Hard to imitate people

and culture – true differentiation.

RETAIN TALENT Provide challenge and growth opportunities to

make employees happy to stay.

ENGAGE TALENT Boost morale and pride.

ATTRACT TALENTWinners like to work with other winners.

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Benefits of “Awesome Employer” Status

Pride and bragging rights!

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Evaluate Current Workplace – Your Baseline

Retention rate. Does top talent stay or are they leaving at an alarming rate?

Reputation. Have you won any awards? What does the media/analysts say about you?

Quality of hires. Does talent move from your competition to work for you?

Employer Value Proposition. Do you clearly communicate what you offer that employees value?

Employee Engagement. What do employees say informally as well as through formal survey tools?

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Employer Value Proposition

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WHO YOU ARE

HOW YOU ACT

BRAND

Ceridian Internal Brand: What Great Looks Like

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Attributes of Awesome Employers

De

Offer Growth Opptys

ProvideWork-lifeBalance

Empower

Employees

Provide

Access

to Info &

Tools

Recognize

Employees

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Consider the Employee Life Cycle

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Strategy

Attract

Select

Develop

EngageRetain

Courtesy: Hudson

Attribute #1: Offer Growth Opportunities

Competitive salary and engaging work

Training and experiences to build and develop skills

Career advancement or added responsibilities

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Attribute #2: Offer Work-Life Balance/Flexibility

89% 80% 57%

Employees that say work-life balance is a problem

Employees that say flexibility is important or very important when deciding on a new job.

Employers that offer flexible work arrangements.

Sources: SHRM State of Employee Benefits in the Workplace, December 2013

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Attribute #3: Empower Employees

Define roles and responsibilities

clearly

Provide challenging assignments

Make info

readily

availableOffer clear objectives & feedback

Hard work is

recognized

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Attribute #4: Provide Resources & Tools

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Top Employer

Comprehensive Benefits

Enabling Technology

Training

Attribute #5: Recognize Employees

RECOGNIZECompanies with

effective recognition programs have 31%

lower voluntary turnover

SHARE STORIES

TIE TO COMPANY

GOALS OR VALUES

MAKE EASY & FREQUENT

RESULTS & BEHAVIORS

PEER TO PEERNot simply top down

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Communicate!

• Celebrate your successes

• Reach out to employees to gather feedback and insights for continuous improvement

• Market any awards you receive both internally and externally – including via social media

• Encourage your employees to be company brand evangelists

• Don’t keep your efforts to develop or maintain an Employer of Choice position a secret!

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Sunrise Senior Living – An Awesome Employer

• 30+ years serving the needs of seniors

•26,400 units in the U.S., Canada and U.K.

•29,000 employees (approx. 65% full-time, 92% hourly, 83% front-line staff)

Background

• Use Engagement Survey to engage and tie to business results

• Ongoing programs to recognize and support

Actions• 80% retention rate

among full-time, community-based staff

• Happy, engaged employees

Results

Employer of choice for warm-hearted people searching for meaningful work in a nurturing, ethical and active environment.

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Sunrise Senior Living Attributes Exemplified

• “Summer of Sunrise”

• “Caring for you as you care for others”

• “Shine On”• “Your Voice Counts”

Engagement Survey

Recognition Program

Celebration

Appreciation

Wellness

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Sunrise Senior Living: Engage & Retain

Create sustainable engagement levels that attract, retain and engage employees that both strive toward excellence, precision and continuous improvement and serve as brand ambassadors by building a community where employees feel deep commitment and pride

• New process May 2012 – branded Your Voice Counts: Partnering Together for a Brighter Sunrise

• Paper process for community-based team members, online for regional and HQ

• Fully supported and championed by C-suite and regional ops leaders

• Community visits by CEO and COO – held town hall-style sessions with team members

• DVD introducing and describing the process and intended results

• 2014 response rate of 65%

Engagement Survey

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Sunrise Senior Living: Recognize

Shine On Recognition • Launched in 2013 due to feedback heard in the 2012

Engagement Survey • High touch day-to-day recognition pieces (manager to

employee, peer to peer, and customer to employee)

The mission of Sunrise’s recognition program is to create a culture of appreciation and recognition that is applied consistently across the organization

Recognition Program

Anniversary Recognition • Replaced cash-based milestone anniversary

awards with very visible and tangible award program

• Ongoing manager tips and encouragement • Flexibility that allows managers to hone in on

business needs and drive/reward behavior

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Sunrise Senior Living: Recognize & Appreciate

Summer of Sunrise – Celebrating Our Team – Our Team Does It Best!• Company-wide initiative focused on

celebrating our team• Focuses everyone back on our mission and

values• Events held at each location, pictures,

testimonials are submitted and shared• Heavily supported by leadership

Thank You Gifts• Annual “Thank You” gifts are given to each team member • Typically between Thanksgiving and Christmas

Celebration

Appreciation

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Sunrise Senior Living: Wellness & Work-life Balance

Sunrise Healthy Living – Caring for you as you care for others• Established in 2010 mainly to combat rising

healthcare costs• Expanded to encompass overall well-being including

financial wellness• Health Promotion Programs include

- Free smoking cessation program- Onsite Health Screenings- Free diabetes testing supplies- Company-sponsored health challenges- Company funding toward medical deductible for

participation- Employee Assistance Program - And more…

Wellness

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Sunrise Employee Comments

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We do a lot of team bonding, and we depend on each other to get through each day. Working together as a team helps us to stay warm, happy, and fulfilled in our jobs.

– Care Manager

Sunrise treats its employees very well. The nurses here are an extremely close-knit community of people who are always looking out for one another. Working in such a compassionate atmosphere every day is actually very empowering and makes me want to give 100% of myself to the residents every single day.

– Registered Nurse

Takeaways

Develop and consistently communicate your Employer Value Proposition

Understand and benchmark your organization’s current market perception/status

Consider what attributes of awesome employers best fit with your organization’s culture and goals

Remember to recognize employees and shine the spotlight on your successes

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Empower employees with rich resources and tools to get the help they need in their personal and professional lives4

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© 2013 Ceridian HCM, Inc.