14 B2B Marketing + Social Media Stats for 2014

14 B2B SOCIAL MEDIA + MARKETING Stats for 2014

@LAURENKGRAY

40% of B2B buyers say LinkedIn is important when researching technologies and purchases 19% say the same of Twitter

@LAURENKGRAY

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- Social Media Today

Top three social networks used by B2B marketers: - 91% LinkedIn - 85% Twitter - 81% Facebook

@LAURENKGRAY

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- Social Media Today

62% of B2B marketers say LinkedIn is effective 30% say the same of Facebook

@LAURENKGRAY

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- FlipCreator

76% of B2B companies maintain blogs

@LAURENKGRAY

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- FlipCreator

B2B companies that blog generate 67% more leads than those that don’t. @LAURENKGRAY

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- FlipCreator

62% of B2B marketers rate blogging as an effective content marketing tactic

@LAURENKGRAY

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- FlipCreator

91% of B2B marketers use content marketing. Just 36% say they are effective at it

@LAURENKGRAY

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- FlipCreator

Most effective B2B content marketers: -  Use 12+ different tactics -  Have a documented strategy -  Use an average of 7 different social platforms -  Devote 40% of budgets to content marketing

@LAURENKGRAY

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- FlipCreator

@LAURENKGRAY

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- FlipCreator

Top 3 content marketing tactics used by B2B marketers

-  Social media other than blogs (87%) -  Articles on their own websites (83%) -  E-newsletters (80%)

@LAURENKGRAY

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- FlipCreator

B2B marketers rate in-person events and case studies as the most effective content marketing tactics.

@LAURENKGRAY

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- FlipCreator

@LAURENKGRAY

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- FlipCreator

Top 3 organizational goals for B2B content marketing

-  Brand awareness (82%) -  Lead generation (74%) -  Customer acquisition (73%)

@LAURENKGRAY

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- FlipCreator

Top 3 metrics used to measure success - Website traffic (63%) -  Sales lead quality (54%) -  Social media sharing (50%)

@LAURENKGRAY

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- FlipCreator

45% of B2B marketers have gained a customer through LinkedIn

@LAURENKGRAY

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- Social Media Today

On average, B2B marketers who use Twitter generate twice as many leads as those who don’t

@LAURENKGRAY

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- Social Media Today

Have questions about increasing blog traffic for your B2B blog? Contact: [email protected]

My website: laurenkgray.com

@LAURENKGRAY