What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” in the marketing world). Generally speaking, the higher your conversion rate, the better your marketing is! In this article, we’re going to discuss what your conversion rate is, how to calculate it and—most importantly—how to improve your conversion rate.