What is Conversion Rate? How to Calculate and Improve Your Conversion Rate
Jan 04, 2021
Conversion rate…it might sound like some sort
of religious metric, but in reality, it’s one of the
best ways to measure the performance of your
advertising campaigns.
Unlike click-through rate or cost-per-click,
conversion rate describes how good your
marketing is at getting people to do what you
want them to do (we call this “converting” in the
marketing world). Generally speaking, the higher
your conversion rate, the better your marketing
is!
In this article, we’re going to discuss what your
conversion rate is, how to calculate it and—most
importantly—how to improve your conversion
rate.
Welcome message from author
Conversion rate is one of the most important marketing
metrics. Unlike click-through rate, conversion rate tells you
what percentage of your traffic is actually doing what you want
them to do. You can buy all of the clicks you want, but if those
clicks don’t convert…something is wrong.
Now that you know what conversion rate is, how to use it and
how to improve your conversion rates, it’s time to put
conversion rate data to work for you!
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