Conversion Rate Optimization

Conversion Rate Optimization

May 14th, 2013

Paul RyazanovDirector of business development Promodo Inc.

Promodo at a Glance

Why it is Important

Home page tweaks

Categories & filters

Product page

Shopping cart

Checkout

Q&A

Plan

Why it is Important

One simple change which One simple change which takes only few minutes to takes only few minutes to apply might significantly apply might significantly improve your conversions improve your conversions up to 100% and more. up to 100% and more.

One simple change which One simple change which takes only few minutes to takes only few minutes to apply might significantly apply might significantly improve your conversions improve your conversions up to 100% and more. up to 100% and more.

Home page

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1Improved navigation with extra filters

Promotion of few offers at once

Featured brands with focus on brand logo

Clearance with special icons

Features models with stickers

SEO text

Clear logo, what you do, toll-free, clear shopping benefits as well as clear shopping cart and checkout button– that’s sample of a good website header

Use mouse-over effect for menu, highlight selected categories, and correctly activate top navigation once selected. Search field is supposed to work with auto-suggest.

Replace the slideshow with one single collage, clear call-to-actions.This way you can better track performance of each ad.

Analyze what brands/categories are the most popular – use Google analytics. Use brand logo and sexy product photos with no watermark.

Analyze what models are best-sold with a help of Google analytics. Keep them on the home page. Use discount labels in different colors.

Small details such as labels – New / Top Sales are very important.This way you can drive customer attention to specific models.

You can collect the most frequently asked questions

from your support and reply to those questions in a very

professional way.

Store reviews, ratings, presence at eBay, Amazon stores – key to get immediate trust of your visitors

Brand page6

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1 SEO text, image for brand

Advanced filters

Sub-categories listing

TOP models for this brand

Product listing with labels, compare and buy

Compare block

It’s good idea to highlight TOP models of specific brands. Sometimes people search for keywords including top models queries.

Understand how visitors search for products. Use filters and order them by popularity

Let visitors make the choice of a very few models and compare them.This will help you identify which models are popular.

When you list models by different brands, showcase a brand with logo.Use big images. You may use popup to showcase product preview.

Clean navigation helps to drive visitor to what they want faster.This sample lets you combine 2 options at once.

Product page

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1Big photos, no watermark, zoom

Social icons, store benefits, support

Clear pricing, delivery info, payment info

Recently viewed section

Recommendations by customer experience

SEO text – for a specific model

Showcase product gallery. Use video if you have.Keep labels if such model is New / Top Sale / Recommended etc.

Use social tools such as FB, Twitter, Pinterest.Showcase benefits and present ways to ask questions about specific models.

Price, savings.Shipping and delivery info.

Big buy now button.Showcase payment options.

Keep tracking of viewed products.

Especially with a big range of products visitor might loose one

while searching.

Use your data to build recommendation lists based on customer behavior.

Cart page

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1 Improved product info

Return policy, phone support

Keep the shopping cart data for a while. Even for non-members.

Final list of benefits.Final info about delivery.

Phone number for support.Information about security.

You can suggest alternative discounts. Or suggest to subscribe for deals.

Checkout page

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Easy checkout step for guests

Simplified shipping section

Clear showcase of cart and price

Only required payment fields

Simplify the checkout process for guests. They might signup later if you value their time now.

Let user view the cart and pay fast.

Content page

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Clear navigation

Content mixed with images

What Next?What Next?

In God we trust. In God we trust. Everything else we test.Everything else we test.In God we trust. In God we trust. Everything else we test.Everything else we test.

Free SEO and CRO auditWe would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts.

- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization.

Reach out: [email protected]

Thank you!

Paul RyazanovDirector of business development at Promodo

e-mail: [email protected]: pavel.ryazanovwww.promodo.com