Conversion Rate Optimization pt 3 of 3

Conversion Rate Optimization Tips on how to increase your CRO

Tip #21:Where to Place Key Information

Put key information on the left side of the page

Studies have found that the left side of the website receives 69% of the viewing time

Visitors spent twice as much time looking at the left side then they did the right

Viewing time also increases at the very bottom of the page

Tip #22:Have a Responsive Website

Responsive web designs are flexible liquid layouts that adapt to various screen sizes, resolutions, and devices

One site works on iPhones, Androids, iPads, or some other mobile device other than a desktop or laptop

With a conventional website design, what works for the desktop computer doesn’t necessary translate to mobile devices

Tip #22:Have a Responsive Website

66% of Smartphone and Tablet users are frustrated with website load times

16% of mobile users say they will leave a website if it loads too slowly

48% of Google Smartphone users claim that if a site doesn’t load properly they feel that company doesn't want

their business85% of Adult users believe that a mobile website should

perform just as well as if not better than the desktop version

Compiled from authors at www.webaholic.co.in

Tip #24:Give Up Freemium

Freemium is a marketing tactic rather than a business model

A method for getting users, a foot in the door, generating buzz or brand awareness

Works well for entering more price-sensitive markets or for disrupting competitors

Tip #25:Improve or Add a Site

Search Aiding visitors in their navigation through your site is a good tactic for

increasing conversions

Up to 30% of e-commerce visitors will use an internal site search

Visitors who use site searches are also known to convert up to 5-6X more often than the average non-site search visitor

Tip #26:Implement a Proactive Chat

Businesses have reported a 10% to 30% increase in conversion rates after adding a live chat

Introduce a chat in areas of your site where visitors may have questions or to the checkout process

All images from Google Images

Tip #27:Tours, Demo, and Trials

Add a free demo or trial for a self service way to more sales

Buyers want to experience products before making a large purchase decision

Design the demo or trial for conversion

Tip #28:Social Proof-

Social proof eases the minds of worried customers

Reviews and recommendations through social media are seen as unbiased and genuine

The number of fans, followers and mentions is proof of your popularity


Tip #29:Social Logins-

They allow users to sign up for and log into your website, app, list or service through their social accounts

Social Logins also work for Shopping Carts

Allow customers to check out using their social profile- Simplifies the process

Tip #30:Appeal to Emotions

Images can evoke certain emotions faster

Websites with a stronger emotional impact produced a greater intent to buy

However, too much interactivity and atmosphere can be overwhelming and hurt conversions

Tip #31:Color Choice

Using the right color scheme will gain viewers’ attentions and make them feel comfortable

Color affects a region of our brain that eventually affects our thyroid glands

85% of the reason you purchased a specific product is due to color

Tip #31:


Things to Remember:

None of the tips are a sure way to increase conversion rates

CRO is a mixing pot

Research your customers

Learn about their visits, find out their objections, and work to overcome them

Things to Remember:

What works for one company may not work for another

Bradley Spencer removed a security image from his site- CR increased by 400%

Device Magic replaced a video with an image slider- CR increased by 30%

Crazy Egg converted from a short landing page to a long one- CR increased by 30%

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

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