Transcript
INTRODUCTIONTO WEGO
PRESENTED BY / IAN MACARIOLA
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IN A NUTSHELL
Wego helps users SEARCH for their travel needs, so they can just
CHOOSE what they want, and BOOK with
hundreds of Travel Partners.
At Wego our goals are simpleProvide“ready to buy”leads to travel partnersReach a targeted audience with disposable incomeDeliver rich and convenient search experience for travelers
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INTRODUCTION
Founded in 2005
by former executives from IHG, Yahoo!, Priceline and ZUJI
Hundreds of travel providers have signed commercial agreements with us.
‧ Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….
‧ Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….
‧ Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….
Distribution agreements including major portals.
‧ Yahoo!, MSN, eBay, YourSingapore, NineMSN Travel, Detik Travel, ViaSingapore, FlyKLIA, etc
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DISTRIBUTION CHANNELS
“Powered by Wego.com”
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OVERVIEWPAGE VIEWSVISITORSTIME ON SITEPAGES PER VISIT
13 MILLION/MONTH4.5 MILLION5 MINUTES3 PAGES
as of August 2012
Country Visitors
Indonesia 490,000India 330,000Australia 300,000Singapore 240,000Morocco 230,000United States 170,000China 153,000
Philippines 151,000Malaysia 150,000South Korea 130,000
WEGO TRAFFIC
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GLOBAL COVERAGE
40 local sites 30 languages
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Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
THE RIGHT PARTNER FOR YOU!
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B2B PROPOSITION
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SearchSelect Origin
and Destination
CompareCompare Multiple Prices and Providers for Each Flight
ClickSelect the Best
Hand-OffDeep Linked Into Provider Site for Booking
We donot sell travelWe deliver Qualified, Incremental leads
to travel partners who sell travel
QUALIFIED, INCREMENTAL LEADS
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B2C PROPOSITION
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FANTASTIC BREADTH & DEPTH OF CONTENT
Hundreds of travel partners (and counting)...
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Localized Sites, Local ContentRates in local currency, local languages, local trends and preferences
Hotels Popular SearchUsers from different countries have preferences
FAST, SIMPLE, POWERFUL
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True Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partner
Next-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis
AJAX Sorting & Filtering ToolsUser chooses what is importantEasy-to-Use, Intuitive Tools
FAST, SIMPLE, POWERFUL
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MEDIA OPPORTUNITIES
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STANDARD BANNERS
Leaderboard(728x90)
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STANDARD BANNERS
Skyscraper(160x600)
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STANDARD BANNERS
Medium Rectangle(300x250)
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INTERACTIVE, DYNAMIC BANNERS
Flights SpotlightLeaderboard(728x90)
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INTERACTIVE, DYNAMIC BANNERS
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IN-BANNER VIDEO
In-Banner VideoMedium Rectangle
(300x250)
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PREMIUM CATFISH
Samples
Catfish(990x90)
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SPONSORED DEALS
Syndicated across Distribution Channels
aka, Featured Deals
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BANNER - WEEKLY NEWSLETTER
580 x 200Premium space on the newsletterRequires custom graphic to suit campaign needs
468 x 60Standard IAB banner ad size
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DEDICATED MAILERS
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ONLINE CONTESTS
2SUCCESS IN DRIVING:
Subscriber acquisition, user engagement and brand awareness
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Dedicated travel microsite‧ In partnership with Wego.com ‧ Branded microsite for the sponsor‧ Exclusive travel contents
PARTNERSHIPS
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PARTNERSHIPS
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ADVERTISERS WITH WEGO
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Media Mechanism Message Creative Pricing
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter Direct Response Brand/
Promo HTML Fixed
Premium Listings Direct Response Promotional Text Subscription
Display (728x90, 300x250,160x600)
Branding / Direct Response
Brand/Promo Image or Flash CPM
Flight Spotlight & Catfish
Branding / Direct Response
Brand/Promo Image + Text Tenancy
Sponsorship Branding / Direct Response
Brand/Promo Custom Tenancy
ADVERTISING OVERVIEW
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WHY WEGO?
Better and Faster Wego
40 Local Sites, 30 Languages
Growing Users and Traffic
Reach of Distribution Channels
New Product Features
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THANK YOU
EMAIL: ian@wego.comMOB: +65 8518 9944
PRESENTED BY / IAN MACARIOLAMEDIA SALES MANAGER
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