PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder GRAHAM HILLS, GM Indonesia MEDIA BRIEFING
Aug 19, 2015
PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder GRAHAM HILLS, GM Indonesia
MEDIABRIEFING
PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder
WHAT IS WEGO?
Wego: 3 Paths that Make Leads “Ready To Buy”EVOLUTION OF ONLINE TRAVEL IN SOUTH EAST ASIA
2003 2012
Online research and offline for booking.
2004 2005
Wego founded-Offering live inventory forcomparison shopping across multiple sites.
.
Now 50 million internet users
42 million Facebook user5 million Twitter users
3 million Blackberry usersin Indonesia
2008
Sources: Penn Olsen, BBC Indonesia Country Profile, Internet World Stats and Socialbakers, Markplus #WegoGlobal@wego
Wego: 3 Paths that Make Leads “Ready To Buy”THE PROBLEM
#WegoGlobal@wego
Wego: 3 Paths that Make Leads “Ready To Buy”THE SOLUTION: WEGO
v
#WegoGlobal@wego
Wego: 3 Paths that Make Leads “Ready To Buy”WEGO GIVES USERS THE TOOLS TO MAKE COMPLEX DECISIONS QUICKLY & EFFORTLESSLY
• Paralyzed by choice: 350,000 hotels.
• Hotel distribution is extremely fragmented 60% of hotels in Asia Pacific are unaffiliated.
• Neutral platform on which to compare accommodation options.
• Advanced filtering options.
• Discovery – Brands you know and brands you don’t.
Location
Amenities
Accommodation Type
Chains & Brands
Offers
350,000 Accommodation Options
The perfect choice
Star Rating
Hotel Reviews
Prices
#WegoGlobal@wego
Founded in 2005by former executives from InterContinental Hotels Group, Yahoo!, Priceline and ZUJI
Over 150 travel providers have signed commercial agreements with us.
• Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….• Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….
• Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….
BACKGROUND
Tiger global management & News Digital Media, a division of News Corp, are investors. #WegoGlob
al@wego
Wego: 3 Paths that Make Leads “Ready To Buy”WEGO DISTRIBUTION PARTNERS
#WegoGlobal@wego
PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder
WEGO’S GLOBAL EXPANSION
Wego: 3 Paths that Make Leads “Ready To Buy”GLOBAL EXPANSION: 34 MARKETS, 20 LANGUAGES
#WegoGlobal@wegoID
Wego: 3 Paths that Make Leads “Ready To Buy”LOCALISATION
• Language
• Currency
• Local airlines
• Local travel agents
• Local hotel chains
• Sorting search results by local relevancy
• Featuring destinations that are popular in each country
#WegoGlobal@wegoID
PRESENTED BY / GRAHAM HILLS, GM Indonesia
NEW DESIGN &NEW FEATURES
SAVE TIME: Search 150+ sites concurrently
PAY LESS: DateWise™ Fare Finder
• Calendar search tool
• Flexible dates
• Top destinations
• One way and return
• Mix and match carriers
• Huge potential savings
Source: Jakarta to Bali
NEW FEATURE: HOTELS SORTED BY LOCAL POPULARITY
NEW FEATURE: FLIGHT SCHEDULES
PRESENTED BY / GRAHAM HILLS, GM Indonesia
INDONESIA
Wego: 3 Paths that Make Leads “Ready To Buy”WEGO INDONESIA VISITS, 2008 - 2011
Source:
Traffic is growing at 177% year on year, tracking the low cost carriers and expanding domestic tourism network.
#WegoGlobal@wegoID
WEGO USERS ACROSS THE ARCHIPELAGO
54%14%
11%
5%5%3%3%2%
2%2%
Jakarta Other
Surabaya Bandung
Medan Semarang
Yogyakarta Denpasar
Tangerang Makassar
Source: Wegonomics #WegoGlobal@wegoID
Wego: 3 Paths that Make Leads “Ready To Buy”WEGO INDONESIA USERS, PROFILING
Source:
•Half live in Jakarta, while another 41% are in large cities
•71% are married
•32% aged 25-34 and 26% aged 35-44
•92% are graduate or above in education
•55% are professional or managerial level
•56% access the web from home, 39% at the office and 64% on a mobile device
7%
17%
20%
13%
12%
18%
12%Free Spender
Sales Person
Mavens
Connector
Health Conscious
Early Adopter
Fashion Conscious
#WegoGlobal@wego
WEGO SEARCHES BY INDONESIANS, 2010 & 2011
Flight searches by Indonesians for international destinations on Wego are doubling year-on-year: Singapore 148%, Thailand 254%, Hong Kong 228%, China 196%, Australia 156%, Japan 162%, USA 220%, South Korea 286%, Netherlands 223%, UK 209%.
Sing
apor
e
Mal
aysia
Thai
land
Hong
Kong
China
Austra
lia
Japa
nUSA
Sout
h Ko
rea
Nethe
rland
sUK
2010 2011
Source: Wegonomics #WegoGlobal@wegoID
Wego: 3 Paths that Make Leads “Ready To Buy”TOP 20 WEGO INTERNATIONAL FLIGHT SEARCHES
1. Singapore2. Malaysia3. Thailand4. Hong Kong5. China6. Australia7. Japan8. United States9. South Korea10. Netherlands11. United
Kingdom12. Germany13. Vietnam14. France15. Saudi Arabia16. Philippines17. Macao18. Taiwan19. India20. Canada
• Global Low Cost scheduled capacity increased 18% year-on-year, accounting now for 26% of air capacity. A quarter of Asia Pacific volume. Budget carriers now serve over 150 destinations in this region.
#WegoGlobal@wegoID
Sources: OAG and Asian Travel Monitor
TOP 10 INTERNATIONAL FLIGHT CLICKS
Over 180% growth in flight clicks year-on-year.Clicks = purchase intent.
Source: Wegonomics
2009 2010 2011
Lufthansa
KLM
China Southern Airlines
Emirates
Garuda Indonesia
Valuair/Jetstar Asia
Lion Air
Malaysia Airlines
Tiger Airways
Air Asia
#WegoGlobal@wegoID
Wego Searches by Indonesians, 2010 and 2011
Jaka
rta
Denpa
sar B
ali
Sura
baya
Med
an
Yogy
akar
ta
Mak
assa
r (Uju
ng P
anda
ng)
Pada
ng
Batam
Balikp
apan
Sem
aran
g
Peka
nbar
u
Palem
bang
Pont
iana
k
Man
ado
Banjarm
asin
2010 2011
Searches to Jakarta up 850% and Surabaya up 740% year-on-year.
Bali up 366%, but Padang 779%, Balikpapan 730% and Banjarmasin 739%.
Source: Wegonomics
2009 2010 2011
Malaysia Airlines Tiger Airways
Valuair Mandala Airlines
Merpati Nusantara Airlines Indonesia AirAsia
Sriwijaya Air Garuda Indonesia
Batavia Air Lion Air
Over 400% growth in flight clicks year-on-year.Clicks = purchase intent.
Source: Wegonomics
TOP 10 DOMESTIC FLIGHT CLICKS
#WegoGlobal@wegoID
Wego: 3 Paths that Make Leads “Ready To Buy”MOST POPULAR DESTINATIONS
INDONESIA SINGAPORE AUSTRALIA CHINA INDIA JAPANSOUTH KOREA
MALAYSIA
Singapore Bangkok Singapore Singapore Singapore Singapore Singapore Singapore
Bangkok Hong Kong Bali Bangkok Bangkok Jakarta Jakarta Bangkok
Kuala Lumpur Taipei Bangkok Hong Kong Kuala Lumpur Manila Bangkok Taipei
Hong Kong Bali London Bali Dubai Bangkok Bali Hong Kong
Seoul Jakarta Los Angeles Kuala Lumpur Bali Bali Hong Kong London
Tokyo Kuala Lumpur Kuala Lumpur Jakarta London Hong Kong Manila Jakarta
Amsterdam Phuket Phuket Phuket Hong Kong Kuala Lumpur Kuala Lumpur Bali
Phuket Shanghai Hong Kong Manila Phuket Sydney Phuket Chennai
Sydney Tokyo Manila Taipei Manila Seoul Tokyo Bandung
Penang Seoul Ho Chi Minh Sydney Auckland Taipei Taipei Melbourne
Source: Top 10 searches by destination from the top 10 regional Wego sites. #WegoGlob
al@wegoID
PRESENTED BY / Graham Hills GM Indonesia
LIVE DEMO
EMAIL: [email protected] MOB ID: (+62) 812 8689 0675Twitter: @grahamhillsFB: facebook.com/wego.indonesia