Introduction to Wego
Jan 20, 2015
Introduction to Wego
• Founded in 2005 by former executives from IHG, Yahoo! and ZUJI
• Over 150 travel providers have signed commercial agreements with us, including:– leading airlines and low-cost-carriers, such as
Emirates, KLM/Air France, Lufthansa, Qantas– Leading hotel chains such as IHG, Starwood,
Marriott, Accor, Carlson and Pan Pacific– Leading OTAs and aggregators such as
Expedia, Travelocity, Agoda, HotelClub and Priceline etc.
• Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, Detik.com etc
News Digital Media, a division of News Corp,
is an investor.
Introduction
Distribution Channels
WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK
Wego Traffic –Volume and Geo
Source: Wego Analytics Nov 2010
Top 20 Markets in terms of Page Views
Monthly Page Views 5.0 Million*
Unique Visitors 1.5 Million
Age Range 25 to 44
Wego Traffic –Demographics/Behaviour
Highly active Travellers with Disposable Income
34% are aged 25-34, 28% are aged 35-44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents
“Western Europe”, “SE Asia” and “Australia” were the top planned destinations
48% now spend more time hunting for good deals than they did before the recession
Targeted, Measurable, Effective, Low Cost
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
Introduction to Wego(B2B Value Proposition)
Introduction to Wego
Wego: What Is A Travel Search Engine ?
We Don’t Sell Travel We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel
Wego – “Ready to Buy” LeadsQualified = “Ready to Buy”
Unqualified Leads still have lots of questions.They are not yet ready to buy.
Qualified Leads have had their questions answered.They are reaching for their credit card.
Incremental = Leads You Don’t Currently Reach
We add no value by competing with your existing marketing efforts.
• Market-specific above the line advertising
• Search engine marketing
• EDM / CRM / Loyalty
• Direct “power shoppers” (via bookmark)
• Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org …
• 1st/2nd page natural Google search results
• Regional cable TV tie-ups (AXN Big Breaks)
Wego – Incremental Traffic Merchant – Core Traffic
Our goal is to source and develop traffic that you don’t reach on your own.
Introduction to Wego(B2C Value Proposition)
Introduction to Wego
Fantastic Breadth and Depth of Content
Over 150 Travel Providers! And Counting …
True Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partner
Next-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis
AJAX Sorting & Filtering ToolsUser chooses what’s importantEasy-to-Use, Intuitive Tools
Great User Interface – Fast, Simple, Powerful
“Live Price Search”Real-time price & availability
“Hot Deals”Time-sensitive promos
“Recent Price Search”Recent prices - instantly
Wego supports four travel search shopping styles/stages
Shoppers late in their search
Shoppers seeking convenience
Shoppers seeking inspiration
“Hot Deals Newsletter”We Deliver! Inspiration in their inbox
Flexibility – Shop How You Want
Major USP For Hotels Product• Hotel reviews are aggregated from multiple
hotel review websites• Reviews are linked together by property• Reviews are broken into “snippets”• Snippets are clustered into concepts, such as
rooms, service, family, business, modern …• Semantic analysis engine evaluates how
positive or negative the aggregated reviews are for each hotel & concept combination
• Tag cloud interface allows user to quickly filter by concept
• Snippets allow user to quickly read the *relevant* section of each review
Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance
Hotel Reviews Semantic Search
Advertising Opportunities
Hotels Result Pages
Bottom Leaderboard
Hotels Result Pages
Skyscraper
Hotels Details Pages
Mec Rectangle/MRec
Flight Result Pages (Live Price)
Flight Spotlight
Flight Result Pages (Recent Price)
ROS MRec
ROS Leaderboard/ Flight Spotlight
Activities Pages
ROS Skyscraper
Packages Pages
ROS MRec
Hotel Details Pages &Airfares ( Catfish)
Sample
Catfish
Featured Deals
“Featured Deals” are the sponsored listings:- Featuring time-sensitive promotions and distressed inventory, in synced across distribution partners site like Yahoo, MSN, Detik etc. (SG, AU,MY,PH, HK,ID, Global Edition)
Image 110 x 85px |Header: Maximum of 60 characters | Blurb: Maximum of 130 characters, including spaces
Solus/Dedicated Newsletter
Sample
2
Co-Branded Online Contest
2
Online Contest
Exclusivity / Branded Opportunities
Micro-site branded with sponsor’s corporate color, products or Services, (ie: A)
Sponsor’s or partners banner hyperlinks to its own booking pages (ie: B)
Thematic travel contents / Destination features / Hot spots / Event calendar (ie: C)
Special features on partner’s services, & sights and sounds of tourist attractions (ie: D)
Contestants submission/Database collection (ie: E)
A
C
B
D
E
2Highly customizable landing page with
photo/video viewing
1Integrated booking
engine
2
Custom Landing Pages / Microsites
2
Partnership/Sponsorship
Dedicated travel microsite• In partnership with Wego.com travel search engine• Sponsor’s branded micro-site• Exclusive travel contents
A
DE
B
C Exclusivity / Branded Opportunities
Micro-site branded with sponsor’s corporate color, products or Services, (ie: A)
Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B)
Special features on partner’s services, & sights and sounds of tourist attractions (ie: C)
Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D)
Special promotional deals available (ie: E)
Advertising OverviewMedia Mechanism Message Creative PricingFeatured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter Direct Response Brand/Promo HTML Fixed
Display Branding / Dir Response
Brand/Promo Image or Flash CPM
Premium Catfish Branding / Dir Response
Brand/promo Image + Text Fixed
Flight Spotlight Branding / Dir Response
Brand/Promo Image + Text Tenancy
Sponsorship Branding / Dir Response
Brand/Promo Custom Tenancy
Production – Dynamic Creative
Wego Can Build From Scratch Or Your Existing Creative
6 Prices (drawn live from the search engine)
Price + Brand Message (price drawn from live from the search engine)
Dynamic Price Inserted Into Existing 468x60
Thank You
Contact UsIvy CheeRegional Sr. Business Development [email protected] +65 8282 1081