Samsung WeGo activation

WeGo Activation

Runs on 3 Media Platforms

OOH Print Online

Runs on 3 Media Platforms

OOH Print Online

Platforms Reach

Demoghraphics

Gender

Male Female

Marital status

Married

Single

Age range 18 – 38

Lifestyle Friends

Business

Social class A

B+

Network Info

Average Hang on customers 85% from total customers

Time spending 5-30 Minutes

Districts • Heliopolis • Naser City • New Cairo • Maadi • Dokki • Zamalek • Mohandesin • 6TH Of October • Garden City

Prisma Network

Prisma - 10 Locations

• El Nozha

• El Merghany

• Roxy

• El Matar

• El Rehab

• El Tagamoa

• Mohandeseen

• Fom El Khalieg

• El Shiekh Zayed

• Remaya

9000 visitor/Station/Day x 10 stations x 30 days =

Average Reach 2,700,000

Digital Signage

Digital Signage

• Digital screens

• 23 OTR sites

• One 37”inch screen

• 1 hour play list

• Looping 24 times per day

Light Boxes One front light box in 21 sites

Signage 23 Locations

• El Nozha • El Merghany

• Bakry

• Roxy

• El Orouba

• El Hegaz • El Matar • El Rehab

• El Tagamoa

• El Nour • Ramsis (Downtown) • Mohandeseen (Gamaet El

Dewal)

• Mohandeseen (El Batal Ahmed Adel Aziz)

• El Dokki • Fom El Khalieg (El kornesh) • El Maadi (New Maadi) • El Maadi (El Laselky) • Sphinx (El Bawabaat) • El Shiekh Zayed

• October ( Juhayna square) • El Fardous (El Wahaat) • Remaya • Amria (Alex)

23 Locations

2000 visitor/Site/Day x 23 sites x 30 days

Average Reach 1,380,000

Traffic & Profiling

Gender Male 50%

Female 50%

Marital status

Married

Single

Age range 18 – 30

Social class

A B+

Average Reach 115,000 Monthly

C-Magazine

Demographics

Gender Male

Female

Marital status Married

Single

Age range 13 – 40

Content All about Movies

Social class A

B+

Profile Movie & Cinema Lovers

Content

•Staff Letter (By a movie character)

•Latest film news

•Trailer of the month

•Movie previews

•Actor / Actress /director review

•Film features (particular theme or a

blockbuster)

Content

•Movie reviews

•US box office

•Nostalgia

•MBC2/MBC MAX Movie schedule

•One TV movie schedule

•Bla Bla Bla

•C Snakes

•Fun trivia

•Poster of the month

Distribution-10,000 copies

•3500 – 23 OTR Branches

•2000 Virgin

•2000 - Cafes & Hot Spots Like Beanos,

Cilantro, Shorouk, Diwan, etc…)

•2500 Mailing List (Corporate Directors)

Get the Reach of OOH

& Print

Drive it online for Extra ROI & Engagement

Activation Details

Prisma – 1 month per Q

Light Box-Monthly

Branded Activation Video Ad

Hanging Banner

Wall Lightbox

Wall Lightbox

C-Magazine - Monthly

Activation Ad - Monthly

Samsung Ad - Monthly

3 Page Advertorial – 1 per Q

EventGate Logo

Get a Cherry on Top!

• When you sponsor this activation, we will extend it to the internet to increase Engagement & ROI

• No Media rate is added, only a minimal retainer fee of Samsungs Branded Event Page

Meet EventGate

Meet EventGate

Meet EventGate

Meet EventGate

Meet EventGate

Meet EventGate

Meet EventGate

Associate your brand with the Entertainment & Events Scene

EventGate Homepage Takeover 1 week per month

EventGate.net/Samsung

EventGate.net/Samsung Branding

Samsung Events’ Coverage

Events, Photos, Videos

Feature box for

highlights of the month

Hot Picks for products Video-

Product Review

Top Events

Upcoming Events

newsfeed

Counter Events & Followers

Samsung Social

Channels

Upcoming Product

Launches

Get coverage of your brands 2013 Events Sponsorships

Use Online PR for higher Reach & ROI of your 2013 Events Sponsorships

Get a branded Events Channel

Coverage?

• Local & International “Product Launch Events”

• Product Reviews

• Strategic Agreements

• CSR campaigns

• Any event sponsored by Samsung

Formats?

• Photos

• Videos

• Editorials

Professional PR Team - Optional

• Samsung will provide the material that will be published

• EventGate team can provide the coverage needed at an extra cost – Optional

WeGo Viral Video Watch it online! http://www.youtube.com/watch?v=pc8iVnxVIhs

WeGo English FB Page

Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/eventgate.net

WeGo Arabic FB Page

Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/Eventgate.net.eg

More ROI!

Entertain Samsungs millions of Social fans by:

• EventGate highly creative photos

• Branded Viral Video content

• Your top events coverage

WeGo is a Fun, playful, outgoing party Pinguin

Entertainment Video for Youtube

Engagement content for your FB Fans

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Thank you!