VISUAL COMMUNICATION DESIGN - Victorian …€¦ · VISUAL COMMUNICATION DESIGN ... This book has been reinterpreted in film ... , how effectively type has enhanced the visual communication

VISUAL COMMUNICATION DESIGNWritten examination

Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

QUESTION AND ANSWER BOOK

Structure of bookNumber of questions

Number of questions to be answered

Number of marks

7 7 90

• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.

• StudentsareNOTpermittedtobringintotheexaminationroom:tee-squaresandboards,textureboards,blanksheetsofpaperand/orwhiteoutliquid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof19pages.• Resourcebookof9pages.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.

• AllwrittenresponsesmustbeinEnglish.

At the end of the examination• Youmaykeeptheresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014

SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2014

STUDENT NUMBER

Letter

2014VISCOMEXAM 2

ThIS pAGE IS BLANK

3 2014 VISCOM EXAM

Question 1 – continued TURN OVER

Question 1 (6 marks)Look at the following six images. For each image, tick (P) the correct answer.

Designer: Frank Lloyd Wright, Fallingwater, 1934–1937

Source: © Frank Lloyd Wright/ARS, licensed by Viscopy, 2015

InstructionsAnswer all questions in the spaces provided.

a. Identify the part of the type indicated by the arrow. 1 mark

serif

leading

x-height

cap height

b. Which field of design does the example above best demonstrate? 1 mark

industrial

model making

environmental

communication

2014VISCOMEXAM 4

Question 1–continued

c. Whichprincipleofdesignismostevidentintheexampleabove? 1mark

tone

type

shape

cropping

d. Whichdrawing systemisshownintheexampleabove? 1mark

isometric

planometric

one-pointperspective

two-pointperspective

Duetocopyrightrestrictions,thismaterialisnotsupplied.

5 2014VISCOMEXAM

TURN OVER

Designer:PaulVillacisSource:JudithWildeandRichardWilde,Visual Literacy,

Watson-GuptillPublications,NewYork,1991,p.70

Designer:RobertBronwasserSource:KoosEissenandRoselienSteur,Sketching,

BISPublishers,Singapore,2008,p.22

e. Whichelementofdesignismostevidentintheexampleabove? 1mark

line

form

shape

contrast

f. Identifythestage of the design processshownintheexampleabove. 1mark

brief

mock-up

research

developmentofconcept

Duetocopyrightrestrictions,thismaterialisnotsupplied.

2014VISCOMEXAM 6

Question 2–continued

Question 2 (12marks)Refertopages3–5oftheresourcebookforlargercolourversionsofthevisualcommunicationsthatarerelatedtoQuestion2.

Answerallquestionsreferringtothevisualcommunicationthatisshown.

Figure 1

a. WhiteNightisafestivalheldinMelbourne.Commencingat7pmonSaturday22February2014,ittransformedMelbourne’scitystreets,laneways,landmarksandculturalinstitutionsintoa‘culturalplayground’fromduskuntildawn.

ReferringtoFigure1,discusstheeffectivenessoftheuseoftypeandshapetocommunicatetheWhiteNightevent. 4marks

7 2014VISCOMEXAM

Question 2 –continuedTURN OVER

Figure 2 Figure 3

b. TheMelbourneTheatreCompany(MTC)isawell-establishedtheatrecompany.Figure2showsanimageofitsSouthbankTheatreatnight.Figure3showsthefrontofaticketpouch.

Whenestablishingthebrieffortheticketpouch,thedesignerandclientwouldhavediscussedtheclient̓scommunicationneeds.

WithreferencetoFigures2and3,identifytwopossiblecommunicationneeds.Referringtospecificfeaturesoftheticketpouch,discusshowthesecommunicationneedshavebeeninterpretedinthefinaldesign. 4marks

Communicationneed1

Discussion

Communicationneed2

Discussion

Duetocopyrightrestrictions,thismaterialisnotsupplied.

2014VISCOMEXAM 8

Figure 4

c. ReferringtoFigure4,identifytwospecificcharacteristicsofthepossibletargetaudienceanddiscusswhichfeaturesofthedesignsupportyouranswer. 4marks

Characteristic1

Characteristic2

Discussion

Duetocopyrightrestrictions,thismaterialisnotsupplied.

9 2014VISCOMEXAM

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Question 3 (7marks)Developamotif(image)basedonthephotographofleavesshowninFigure5.Youcanchangetheproportion,scale,orientationandshapeoftheleaves.Useyourmotif(image)tocreateadesignforadecorativescreen.

Thedesignmust:

• useonlyonecolour• emphasisetheprinciplesofpatternandcontrast.

Onlythedesignintherectangleprovidedbelowwillbeassessed.

Figure 5

2014VISCOMEXAM 10

Question 4–continued

Question 4 (15marks)Figure6isasetofarchitecturaldrawingsforabathroom.

Completeaplanometricdrawingofthebathroomfromtheviewindicatedbythearrow A.• Includeallofthefeaturesdepictedinthedrawingsbelow.

• Useascaleof1:1.

• Thedepthofthevanitybasinshouldbedrawnat5mm.

• Thedepthofthebathshouldbedrawnat10mm.

Figure 6

11 2014VISCOMEXAM

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CompleteyouranswertoQuestion 4 inthespacebelow.

2014VISCOMEXAM 12

Question 5 –continued

Question 5 (12marks)Figures7and8arelinedrawingsoftwodifferentchesspiecesthatyouarerequiredtorender.Thearrowsindicatethedirectionofthelight.

Yourresponsesmust:

• usethelightsource,asindicatedbythearrow

• includeshadowsthatarecastontothechesspieceandtheground.

a. Usingtone,renderFigure7 toenhancetheformofthechesspiece. 6marks

Figure 7

13 2014VISCOMEXAM

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b. Usingtoneandcolour,renderFigure8toenhancetheformofthechesspieceandtoindicatethetexture of wood grain. 6marks

Figure 8

2014VISCOMEXAM 14

Question 6–continued

Question 6 (16marks)

The Lost ThingShaunTanisanAustralianartistwhoiswellknownforhisillustratedbooks.Hewroteandillustratedtheaward-winningbook,The Lost Thing.Thisbookhasbeenreinterpretedinfilmandtheatre.

Refertotheimagesonpages6–8oftheresourcebooktoanswerallpartsofQuestion6.

a. RefertoFigure9,thecoverofShaunTan’sbook,The Lost Thing.Itincludesanimage,atitleandthenameoftheauthor.

Discuss,withevidencefromthecoverdesign,howeffectivelytypehasenhancedthevisualcommunicationmessage. 4marks

b. WithreferencetoFigure10

i. describehowscaleisusedintheillustration 2marks

ii. discusstheeffectcreatedbytheuseofscale. 2marks

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c. Whencreatingthebook,The Lost Thing,ShaunTanusedavarietyofmediaatdifferentstagesofthedesignprocess.

ReferringtoFigure11,identifythestageofthedesignprocesswhentheworkmayhavebeencreated.

Stageofthedesignprocess

Identifythemediaused,andexplainhowandwhyitwouldhavebeenusedinthestageofthedesignprocessyounominatedabove. 4marks

Explanation

d. TheCanberra-basedyouththeatrecompany,Jigsaw,incollaborationwithShaunTan,stagedaninterpretationofthestoryattheNationalGalleryofAustraliainOctober2004.

ReferringtoFigures12and13,discusstwolegalobligationswithregardtointellectual propertythatmighthavebeenconsideredbythetheatrecompanywheninterpretingShaunTan’sbook. 4marks

Obligation1

Obligation2

2014VISCOMEXAM 16

Question 7–continued

Question 7 (22marks)

Vic VibesVicVibesisapop-upshopthatsellsmusicandperformermerchandiseatmusiceventsandfestivalsthroughoutVictoria.ThesalesareaisatemporarystructuresothecompanywantstocreateaneasilyrecognisedbrandbasedonthenameVicVibes.

The briefYourbriefistocreateabrandconceptforthesurfacedesignofashoppingbag.Thedesignistobebasedontheshop̓sname.Itshouldbeeasilyrecognisedbyandattractivetoyoungmusicfans.Thedesignmustalsobesuitableforotherapplications,withoutlosingitsintegrity.

Youarerequiredtocreateadesignforthefrontandsideoftheshoppingbag.Thedesignwillberepeatedonthebackandotherside.

Thedesignmust:

• bebasedontype

• useonlythenameVicVibes

• useonlytwocolours• beasymmetrical

• showeffectiveuseofthedesignprinciplesofcontrastandcropping.

Youmayuserepetitioninyourdesign.

Thereferencematerialonpage9oftheresourcebookshowsthestyleoftheshoppingbagandprovidesexamplesoftypethatmaybeusedasinspiration.

a. Inthespaceprovidedonpage17,usevisualisationdrawingstogenerateat least two significantly different conceptsforthesurfacedesignoftheshoppingbag. 4marks

17 2014VISCOMEXAM

Question 7 –continuedTURN OVER

Visualisationdrawingsfortwodifferentconcepts

2014VISCOMEXAM 18

Question 7–continued

b. Selectyourpreferredconceptandproduceyourfinaldesignforthefrontandsideoftheshoppingbaginthetemplatebelow. 11marks

FRONT SIDE

c. Youarerequiredtopitchyourdesignproposaltoyourclient.

Explainhowyourchosendesigneffectivelymeetstherequirementsofthebrief. 2marks

19 2014VISCOMEXAM

END OF QUESTION AND ANSWER BOOK

d. ThesalesareaisatemporarystructuresoVicVibesneedsotheridentifyingvisualcommunications.

Adaptyourfinalbagdesigntooneoftheformatsshownbelow.Theintegrityofyourfinalbagdesignmustbemaintained. 3marks

aswingtag

Template 1

OR

abannerthatcanbehungonthefrontofthesalesarea

Template 2

e. Explainthechangesyouhavemadetoyourdesigntoeffectivelyapplyittothenewformat. 2marks

VISUAL COMMUNICATION DESIGN

Written examination

Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

RESOURCE BOOK

Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014

Victorian Certificate of Education 2014

2014VISCOMRESOURCEBOOK 2

ThIS pAGE IS BLANK

3 2014VISCOMRESOURCEBOOK

TURN OVER

Reference material for Question 2, part a.

Figure 1

WhiteNightisaneventheldinMelbourne.Designer:ClearDesign&BrandStrategy(basedonanexistinglogo);www.cleardesign.com.au;bypermissionofKirsteeMacbeth,VMEC

2014VISCOMRESOURCEBOOK 4

Figure 2

Source:www.theloop.com.au/patrice.liem/project/2114

Figure 3

Source:MelbourneTheatreCompany,ticketpouchfromtheMTC’s2009rebrandtocoincidewiththeopeningofitstheatre

Reference material for Question 2, part b.

Duetocopyrightrestrictions,thismaterialisnotsupplied.

5 2014VISCOMRESOURCEBOOK

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Figure 4

Designer:DiboneSource:Viction:ary,Graphics Alive,Viction:workshopLtd,HongKong,2006,p.159

Reference material for Question 2, part c.

Duetocopyrightrestrictions,thismaterialisnotsupplied.

2014VISCOMRESOURCEBOOK 6

Figure 9

Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,cover;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia

Reference material for Question 6, part a.

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Reference material for Question 6, parts b. and c.

Figure 10

Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,illustration;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia

Figure 11

Source:ShaunTan,sketchforthebookThe Lost Thing;productionartworkasshownonwww.thelostthing.com

2014VISCOMRESOURCEBOOK 8

Reference material for Question 6, part d.

Figure 12

Source:http://spiritsdancing.com/sdblog/2004/10/03/more-lost-thing-puppet-pictures/

Figure 13

Source: www.shauntan.net/film1.html

ShaunTan’sbookThe Lost Thingwasadaptedforstage.Location/date:NationalGalleryofAustralia,5–9October2004

Theatrecompany:JigsawTheatreCompany

Artisticdirector:GregLissaman

Designer:RichardJeziorny Productionmanager:CatherineProsser

Puppetcreators:HilaryTalbotandImogenKeen

9 2014VISCOMRESOURCEBOOK

Reference material for Question 7

END OF RESOURCE BOOK