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VISUAL COMMUNICATION DESIGN Written examination Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes) QUESTION AND ANSWER BOOK Structure of book Number of questions Number of questions to be answered Number of marks 7 7 90 Students are permitted to bring into the examination room: pens, lead and coloured pencils, water-based pens and markers, highlighters, erasers, sharpeners, rulers, set squares, protractors, compasses, and circle and ellipse templates. Students are NOT permitted to bring into the examination room: tee-squares and boards, texture boards, blank sheets of paper and/or white out liquid/tape. No calculator is allowed in this examination. Materials supplied Question and answer book of 19 pages. Resource book of 9 pages. Instructions Write your student number in the space provided above on this page. All written responses must be in English. At the end of the examination You may keep the resource book. Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room. © VICTORIAN CURRICULUM AND ASSESSMENT AUTHORITY 2014 SUPERVISOR TO ATTACH PROCESSING LABEL HERE Victorian Certificate of Education 2014 STUDENT NUMBER Letter
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VISUAL COMMUNICATION DESIGN - Victorian …€¦ · VISUAL COMMUNICATION DESIGN ... This book has been reinterpreted in film ... , how effectively type has enhanced the visual communication

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Page 1: VISUAL COMMUNICATION DESIGN - Victorian …€¦ · VISUAL COMMUNICATION DESIGN ... This book has been reinterpreted in film ... , how effectively type has enhanced the visual communication

VISUAL COMMUNICATION DESIGNWritten examination

Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

QUESTION AND ANSWER BOOK

Structure of bookNumber of questions

Number of questions to be answered

Number of marks

7 7 90

• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.

• StudentsareNOTpermittedtobringintotheexaminationroom:tee-squaresandboards,textureboards,blanksheetsofpaperand/orwhiteoutliquid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof19pages.• Resourcebookof9pages.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.

• AllwrittenresponsesmustbeinEnglish.

At the end of the examination• Youmaykeeptheresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014

SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2014

STUDENT NUMBER

Letter

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2014VISCOMEXAM 2

ThIS pAGE IS BLANK

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3 2014 VISCOM EXAM

Question 1 – continued TURN OVER

Question 1 (6 marks)Look at the following six images. For each image, tick (P) the correct answer.

Designer: Frank Lloyd Wright, Fallingwater, 1934–1937

Source: © Frank Lloyd Wright/ARS, licensed by Viscopy, 2015

InstructionsAnswer all questions in the spaces provided.

a. Identify the part of the type indicated by the arrow. 1 mark

serif

leading

x-height

cap height

b. Which field of design does the example above best demonstrate? 1 mark

industrial

model making

environmental

communication

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2014VISCOMEXAM 4

Question 1–continued

c. Whichprincipleofdesignismostevidentintheexampleabove? 1mark

tone

type

shape

cropping

d. Whichdrawing systemisshownintheexampleabove? 1mark

isometric

planometric

one-pointperspective

two-pointperspective

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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5 2014VISCOMEXAM

TURN OVER

Designer:PaulVillacisSource:JudithWildeandRichardWilde,Visual Literacy,

Watson-GuptillPublications,NewYork,1991,p.70

Designer:RobertBronwasserSource:KoosEissenandRoselienSteur,Sketching,

BISPublishers,Singapore,2008,p.22

e. Whichelementofdesignismostevidentintheexampleabove? 1mark

line

form

shape

contrast

f. Identifythestage of the design processshownintheexampleabove. 1mark

brief

mock-up

research

developmentofconcept

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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2014VISCOMEXAM 6

Question 2–continued

Question 2 (12marks)Refertopages3–5oftheresourcebookforlargercolourversionsofthevisualcommunicationsthatarerelatedtoQuestion2.

Answerallquestionsreferringtothevisualcommunicationthatisshown.

Figure 1

a. WhiteNightisafestivalheldinMelbourne.Commencingat7pmonSaturday22February2014,ittransformedMelbourne’scitystreets,laneways,landmarksandculturalinstitutionsintoa‘culturalplayground’fromduskuntildawn.

ReferringtoFigure1,discusstheeffectivenessoftheuseoftypeandshapetocommunicatetheWhiteNightevent. 4marks

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7 2014VISCOMEXAM

Question 2 –continuedTURN OVER

Figure 2 Figure 3

b. TheMelbourneTheatreCompany(MTC)isawell-establishedtheatrecompany.Figure2showsanimageofitsSouthbankTheatreatnight.Figure3showsthefrontofaticketpouch.

Whenestablishingthebrieffortheticketpouch,thedesignerandclientwouldhavediscussedtheclient̓scommunicationneeds.

WithreferencetoFigures2and3,identifytwopossiblecommunicationneeds.Referringtospecificfeaturesoftheticketpouch,discusshowthesecommunicationneedshavebeeninterpretedinthefinaldesign. 4marks

Communicationneed1

Discussion

Communicationneed2

Discussion

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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2014VISCOMEXAM 8

Figure 4

c. ReferringtoFigure4,identifytwospecificcharacteristicsofthepossibletargetaudienceanddiscusswhichfeaturesofthedesignsupportyouranswer. 4marks

Characteristic1

Characteristic2

Discussion

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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9 2014VISCOMEXAM

TURN OVER

Question 3 (7marks)Developamotif(image)basedonthephotographofleavesshowninFigure5.Youcanchangetheproportion,scale,orientationandshapeoftheleaves.Useyourmotif(image)tocreateadesignforadecorativescreen.

Thedesignmust:

• useonlyonecolour• emphasisetheprinciplesofpatternandcontrast.

Onlythedesignintherectangleprovidedbelowwillbeassessed.

Figure 5

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2014VISCOMEXAM 10

Question 4–continued

Question 4 (15marks)Figure6isasetofarchitecturaldrawingsforabathroom.

Completeaplanometricdrawingofthebathroomfromtheviewindicatedbythearrow A.• Includeallofthefeaturesdepictedinthedrawingsbelow.

• Useascaleof1:1.

• Thedepthofthevanitybasinshouldbedrawnat5mm.

• Thedepthofthebathshouldbedrawnat10mm.

Figure 6

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11 2014VISCOMEXAM

TURN OVER

CompleteyouranswertoQuestion 4 inthespacebelow.

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2014VISCOMEXAM 12

Question 5 –continued

Question 5 (12marks)Figures7and8arelinedrawingsoftwodifferentchesspiecesthatyouarerequiredtorender.Thearrowsindicatethedirectionofthelight.

Yourresponsesmust:

• usethelightsource,asindicatedbythearrow

• includeshadowsthatarecastontothechesspieceandtheground.

a. Usingtone,renderFigure7 toenhancetheformofthechesspiece. 6marks

Figure 7

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13 2014VISCOMEXAM

TURN OVER

b. Usingtoneandcolour,renderFigure8toenhancetheformofthechesspieceandtoindicatethetexture of wood grain. 6marks

Figure 8

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2014VISCOMEXAM 14

Question 6–continued

Question 6 (16marks)

The Lost ThingShaunTanisanAustralianartistwhoiswellknownforhisillustratedbooks.Hewroteandillustratedtheaward-winningbook,The Lost Thing.Thisbookhasbeenreinterpretedinfilmandtheatre.

Refertotheimagesonpages6–8oftheresourcebooktoanswerallpartsofQuestion6.

a. RefertoFigure9,thecoverofShaunTan’sbook,The Lost Thing.Itincludesanimage,atitleandthenameoftheauthor.

Discuss,withevidencefromthecoverdesign,howeffectivelytypehasenhancedthevisualcommunicationmessage. 4marks

b. WithreferencetoFigure10

i. describehowscaleisusedintheillustration 2marks

ii. discusstheeffectcreatedbytheuseofscale. 2marks

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15 2014VISCOMEXAM

TURN OVER

c. Whencreatingthebook,The Lost Thing,ShaunTanusedavarietyofmediaatdifferentstagesofthedesignprocess.

ReferringtoFigure11,identifythestageofthedesignprocesswhentheworkmayhavebeencreated.

Stageofthedesignprocess

Identifythemediaused,andexplainhowandwhyitwouldhavebeenusedinthestageofthedesignprocessyounominatedabove. 4marks

Explanation

d. TheCanberra-basedyouththeatrecompany,Jigsaw,incollaborationwithShaunTan,stagedaninterpretationofthestoryattheNationalGalleryofAustraliainOctober2004.

ReferringtoFigures12and13,discusstwolegalobligationswithregardtointellectual propertythatmighthavebeenconsideredbythetheatrecompanywheninterpretingShaunTan’sbook. 4marks

Obligation1

Obligation2

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2014VISCOMEXAM 16

Question 7–continued

Question 7 (22marks)

Vic VibesVicVibesisapop-upshopthatsellsmusicandperformermerchandiseatmusiceventsandfestivalsthroughoutVictoria.ThesalesareaisatemporarystructuresothecompanywantstocreateaneasilyrecognisedbrandbasedonthenameVicVibes.

The briefYourbriefistocreateabrandconceptforthesurfacedesignofashoppingbag.Thedesignistobebasedontheshop̓sname.Itshouldbeeasilyrecognisedbyandattractivetoyoungmusicfans.Thedesignmustalsobesuitableforotherapplications,withoutlosingitsintegrity.

Youarerequiredtocreateadesignforthefrontandsideoftheshoppingbag.Thedesignwillberepeatedonthebackandotherside.

Thedesignmust:

• bebasedontype

• useonlythenameVicVibes

• useonlytwocolours• beasymmetrical

• showeffectiveuseofthedesignprinciplesofcontrastandcropping.

Youmayuserepetitioninyourdesign.

Thereferencematerialonpage9oftheresourcebookshowsthestyleoftheshoppingbagandprovidesexamplesoftypethatmaybeusedasinspiration.

a. Inthespaceprovidedonpage17,usevisualisationdrawingstogenerateat least two significantly different conceptsforthesurfacedesignoftheshoppingbag. 4marks

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17 2014VISCOMEXAM

Question 7 –continuedTURN OVER

Visualisationdrawingsfortwodifferentconcepts

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2014VISCOMEXAM 18

Question 7–continued

b. Selectyourpreferredconceptandproduceyourfinaldesignforthefrontandsideoftheshoppingbaginthetemplatebelow. 11marks

FRONT SIDE

c. Youarerequiredtopitchyourdesignproposaltoyourclient.

Explainhowyourchosendesigneffectivelymeetstherequirementsofthebrief. 2marks

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19 2014VISCOMEXAM

END OF QUESTION AND ANSWER BOOK

d. ThesalesareaisatemporarystructuresoVicVibesneedsotheridentifyingvisualcommunications.

Adaptyourfinalbagdesigntooneoftheformatsshownbelow.Theintegrityofyourfinalbagdesignmustbemaintained. 3marks

aswingtag

Template 1

OR

abannerthatcanbehungonthefrontofthesalesarea

Template 2

e. Explainthechangesyouhavemadetoyourdesigntoeffectivelyapplyittothenewformat. 2marks

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VISUAL COMMUNICATION DESIGN

Written examination

Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)

RESOURCE BOOK

Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014

Victorian Certificate of Education 2014

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2014VISCOMRESOURCEBOOK 2

ThIS pAGE IS BLANK

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3 2014VISCOMRESOURCEBOOK

TURN OVER

Reference material for Question 2, part a.

Figure 1

WhiteNightisaneventheldinMelbourne.Designer:ClearDesign&BrandStrategy(basedonanexistinglogo);www.cleardesign.com.au;bypermissionofKirsteeMacbeth,VMEC

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2014VISCOMRESOURCEBOOK 4

Figure 2

Source:www.theloop.com.au/patrice.liem/project/2114

Figure 3

Source:MelbourneTheatreCompany,ticketpouchfromtheMTC’s2009rebrandtocoincidewiththeopeningofitstheatre

Reference material for Question 2, part b.

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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5 2014VISCOMRESOURCEBOOK

TURN OVER

Figure 4

Designer:DiboneSource:Viction:ary,Graphics Alive,Viction:workshopLtd,HongKong,2006,p.159

Reference material for Question 2, part c.

Duetocopyrightrestrictions,thismaterialisnotsupplied.

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2014VISCOMRESOURCEBOOK 6

Figure 9

Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,cover;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia

Reference material for Question 6, part a.

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7 2014VISCOMRESOURCEBOOK

TURN OVER

Reference material for Question 6, parts b. and c.

Figure 10

Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,illustration;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia

Figure 11

Source:ShaunTan,sketchforthebookThe Lost Thing;productionartworkasshownonwww.thelostthing.com

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2014VISCOMRESOURCEBOOK 8

Reference material for Question 6, part d.

Figure 12

Source:http://spiritsdancing.com/sdblog/2004/10/03/more-lost-thing-puppet-pictures/

Figure 13

Source: www.shauntan.net/film1.html

ShaunTan’sbookThe Lost Thingwasadaptedforstage.Location/date:NationalGalleryofAustralia,5–9October2004

Theatrecompany:JigsawTheatreCompany

Artisticdirector:GregLissaman

Designer:RichardJeziorny Productionmanager:CatherineProsser

Puppetcreators:HilaryTalbotandImogenKeen

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9 2014VISCOMRESOURCEBOOK

Reference material for Question 7

END OF RESOURCE BOOK