visual communication

DIFFERENT KINDS OF COMUNICATION

• Using words• Music or sound• Touch• Visual

VISUAL COMUNICATION

• A visual language is a system of communication using visual elements

• But, what is a visual element?• There are different kinds of visual elements:

maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..

PURPOSE AND FUNCTION OF IMAGES

Informative images describe about objects. Maps or a graphComunicative images to tell people about a product. Expressive images comunicate feelings, emotions and personals beliefsAesthetic images more priority to the beauty

VISUAL PERCEPTION• Is the capture of stimuli through our shigt and

nervous system. We receive ligth impulses with our eyes which are transformed into images in our brain.

• Thanks to visual images, we can understand a variety of messages and information

PRINCIPLES OF VISUAL PERCEPTION

• The members of the Gestalt psychology school in Germany created a series of principles on how human perception is organised to help us to understand forms in a global way:

1-Relationship between figure and background.2-Law of good form

1-Relationship between figure and background

The principle says that we can visualise the figure and background at the same time.In the process . In the process of perception, we usually focus on the figure before looking at the background

2-Law of good form

• The process of perception always looks for the simplest or most consistent form of organisation, and reduce possible ambiguities or distorsions

Imágenes de distorsion y efectos opticos

IMAGES• An image is the

visible appearance of a person, object or thing, represented by an expressive form of art

ICONICITY AND ABSTRACTION• The iconicity of an image means how similar

the image is to the object represented.• Abstraction represents something in a

different way to reality.

DIFFERENT KIND OF IMAGES

• Still images. Photographs, painting, drawings,…• Moving images. Television, film, digital

animation, multimedia• Artistic (Realistic, abstact, surrealitistic,

symbolic,…• Graphic desing. Logos, signals,….• Digital images. Creates on a computer• Publicity and advertising

Still images:comics

Photograph

Photography

Moving images

Artistcic images: surrealistic images

Realistic painting

Abstract painting

Fantastic images

Visual trick

Graphic desing: signals

signs or symbols

peace symbol

Digital images

Publicity and Advertising

• Advertising seeks to comunicate a message to a large number of people using the mass media (press, tv,….)

• Advertising is a message to persuade consumers and users to demand a particular product or service

MASS MEDIA

• Advanced industrial societies have develop means of comunication. Internet, TV, radio, magazines,..

• Many advertisements are made for sound (audio) and image (visual).Spots

• Others only with images and text (graphic or photography)

Advertisments

• Are messages used to inform, influence or convince.

• The information is manipulated to provoke to call the atention of the consumer

• Not all information is true

Diference between an artistic image and a publicity image

PREVENTION CAMPAIGN

AGAINTS VIOLENCE OR ABUSE