Transforming Your Business into a Social Object

Transforming Your Business in to a Social Object

Michael GasparViral VisionsNov. 13, 2012

Tweet feedback & takeaways : #paymint

About Me

@MichaelGaspar

Co-Founder, Viral Visions

Social Storyteller

Strategist

“Marketing is too important to be left to the marketing department.”

David Packard Co-Founder, Hewlett-Packard

Tenets of Social

- Social is a brand philosophy- You have to earn the right to market- Be human- Be transparent- Collaborate - Social is a business re-investment

What is a Social Object?

Any “thing” that yields a conversation.

Why do I want to be a Social Object?

- Feedback- Dialogue - Search- Social Proof- ENGAGEMENT

What does a Social Object look like?

Remember…Today’s web is a visual one.

Remember…And, it tells a story.

Source: http://www.marketingtechblog.com/visual-storytelling/

Social Connection

Facebook

Content: Visual

Size:1 billion +

Value: Integration, Development, Social Login, Social Search

Social Connection

LinkedIn

Content: Thought leadership

Size:175 million+

Value: Showcase expertise, Groups, B2B

Social Connection

Google +

Content: Visual, Thought leadership

Size: 400/100 million+

Value: SEO, Video Hangouts, Circles

Social Information Sharing

Twitter Content: Resourceful, Thought leadership

Size: 500/170 million+

Value: Social search, Drive traffic, Behavioral insight/trends, Listening

Video Sharing

YouTube

Content: Visual, Thought leadership

Size: 2nd largest search engine, 60 hrs/min

Value: SEO, Engagement

Check-in & Review Sharing

Foursquare

Content: Promotion, Consumer loyalty, Reviews

Size: 20 million users

Value: Feedback, Gamification, Mobile

Blogs

Content: Thought leadership, Visual

Value: Transparency,Humanization, Learning, Influence, Web Integration, Collaborative

Where do I create Social Objects?

Go where your audience is!

Where do I create Social Objects?

But, if you need a little help…

B2B:

B2C, Digital Only:

B2C, Brick & Mortar:

How do I measure Social Objects?Metrics

Shares | Comments | Likes | Insights

Retweets | @Mentions

Endorsements| Discussion CommentsComments| Blog Views | Dashboard

*Facebook Metrics Aggregated by “Talking About This”

Some FREE tools to measure Social

HootsuiteSocial Media Monitoring, Engagement, Reporting

hootsuite.com

Google AnalyticsWeb traffic, referral, data visualization & insights tool

google.com/analytics

michael@viralvisions.com@MichaelGaspar

Questions?

/ViralVisions

@Viral_Visions