social media victories - s3-prod.crainsdetroit.com · © 2011, Patrick Schwerdtfeger. All rights reserved. who owns your brand?
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© 2011, Patrick Schwerdtfeger. All rights reserved.
© 2011, Patrick Schwerdtfeger. All rights reserved.
social media victories
© 2011, Patrick Schwerdtfeger. All rights reserved.
10 bloggers …
Exclusive invite-only webinar with the
creators and designers of the movie series.
24 hrs = 350 MM people
© 2011, Patrick Schwerdtfeger. All rights reserved.
conversations are markets
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© 2011, Patrick Schwerdtfeger. All rights reserved.
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© 2011, Patrick Schwerdtfeger. All rights reserved.
write 1 blog post, and …
1 push to Facebook, LinkedIn & Twitter
2 publish on 000’s of article directories
3 record as a podcast and post on iTunes
4 record as a video and post on YouTube
…
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© 2011, Patrick Schwerdtfeger. All rights reserved.
75,000+ downloads
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© 2011, Patrick Schwerdtfeger. All rights reserved.
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© 2011, Patrick Schwerdtfeger. All rights reserved.
who owns your brand?
© 2011, Patrick Schwerdtfeger. All rights reserved.
the conversation
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
2009 twitter study …
1 40% of tweets are “pointless babble”
2 38% are conversational between users
3 8.5% are self-promotion and/or spam
4 only 8.7% have “pass-along value”
Pear Analytics, 2009
© 2011, Patrick Schwerdtfeger. All rights reserved.
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64share tips …
© 2011, Patrick Schwerdtfeger. All rights reserved.
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listen …
© 2011, Patrick Schwerdtfeger. All rights reserved.
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
I need new insurance
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65
© 2011, Patrick Schwerdtfeger. All rights reserved.
dentist in Boston
20-page ebook(March, 2008)
$150K to over $1MM
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© 2011, Patrick Schwerdtfeger. All rights reserved.
68% of orders
85% of new customers
NakedPizza …66
© 2011, Patrick Schwerdtfeger. All rights reserved.
participate in the conversation
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
the community
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
Sprinkles
1
2
3
© 2011, Patrick Schwerdtfeger. All rights reserved.
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tag people in photos …73
© 2011, Patrick Schwerdtfeger. All rights reserved.
Joanne Smith
Karla Jones
fun events …
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
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Tim Ferriss
© 2011, Patrick Schwerdtfeger. All rights reserved.
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Jennifer Slater
© 2011, Patrick Schwerdtfeger. All rights reserved.
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Jennifer Slater
Thomas Slater
© 2011, Patrick Schwerdtfeger. All rights reserved.
engage your community
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
the channel
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
$4M to $60M+…
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© 2011, Patrick Schwerdtfeger. All rights reserved.
© 2011, Patrick Schwerdtfeger. All rights reserved.
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
+ 700%
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© 2011, Patrick Schwerdtfeger. All rights reserved.
leverage rich media
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
a winning formula
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
34,684 videos
© 2011, Patrick Schwerdtfeger. All rights reserved.
What motivates you?
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
…
© 2011, Patrick Schwerdtfeger. All rights reserved.
what’s changing?
source content
“Yes we can!”
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© 2011, Patrick Schwerdtfeger. All rights reserved.
what is your content?
© 2011, Patrick Schwerdtfeger. All rights reserved.
the future is already here …
it just isn’t evenly distributed yet.
William Gibson, November, 1999
© 2011, Patrick Schwerdtfeger. All rights reserved.
Author & Speaker
80shortcuts.com/gifts
thankyou!
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