social media victories
May 27, 2015
social media victories
schwerdtfeger
[ shwert – feger ]
…
we know the future
…
…
2006 – 2.7 Billion / month
2009 – 31 Billion / month
…
almost 500 million users
2nd largest search engine
1 90% trust recommendations by friends
2
70% trust peer reviews posted online
3
only 14% trust traditional advertising
today’s realities …
Nielsen Survey, 2009
conversations are markets
…
28
…
33
Canadians
smart people …
Outrun your competition!
65,000+ downloads
21
embrace new media
…
Younger
Old
er
Younger
Old
er
The internet is LESS personal.
The internet is MORE personal.
Younger
Old
er
I need to meet someone face-to-face to really get to know them.
If I only meet someone face-to-face, I don’t know anything about them yet.
Younger
Old
er
ONLINE transactions are not secure.
OFFLINE transactions are not secure.
Younger
Old
er
If an online transaction goes wrong, I have absolutely no recourse.
If an online transaction goes wrong, I can personally destroy their reputation.
85% of reviews are positive
37
who owns your brand?
the conversation
…
2009 twitter study …
1 40% of tweets are “pointless babble”
2 38% are conversational between users
3 8.5% are self-promotion and/or spam
4 Only 8.7% have “pass-along value”
Pear Analytics, 2009
68% of orders
85% of new customers
participate in the conversation
…
31
the contacts
…
emails from LinkedIn
join groups
create or join a group
1
2
3
4
5
Buddy Media
+ 300%
target by job title
LinkedIn direct ads …
point to a PDF …
communicate with precision
…
30
the community
…
1 profiles – people with friends and family
2
groups – people with similar interests
3
pages – brand properties for businesses
facebook facilities …
…
1 profiles – 2 hurdles (profile & friends)
2
groups – 1 hurdle (profile but not friends)
3
pages – 0 hurdles (indexed by Google)
accessibility …
…
Jane Smith
Jane Smith Financial Advisor Danville CA
?
keywords in page title …
…
Joanne Smith
Karla Jones
tag people in photos …
…
involver.com …
engage your community
…
29
the channel
…
34,684 videos submitted
425K email-verified votes
necessary equipment
$4M to $60M+
+ 700%
leverage rich media
…
54
cultural revolution
source content
“Yes we can!”
32
what is your content?
38
the future is already here …
it’s just not evenly distributed yet.
William Gibson, November, 1999
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